Netflix - 3.5 years
Twitter - 2 years
facebook - 10 months
Spotify - 5 months
Instagram -2.5 months
ChatGPT - 5 days
I think whatever outlet you got this from is pushing an agenda. It's better to take information put out these days with a grain of salt, and come to your own conclusions. The trend now is to bash Twitter and talk about Threads. That's what gets clicks and that's what these outlets are going to push to make money. They're in the business of selling a story, not facts.
First off, Netflix is paid. It makes 0 sense to even put them in this list. It's 100x easier to get someone to sign up for free than getting someone to pull their credit card out and pay for something.
As others have mentioned, Threads is a product of Instagram. They have a billion users and get all the media attention to get (pump) those growth numbers. For comparison, Bluesky and Mastadon have been doing the same thing for some time and only have a fraction of those users. Clearly the demand isn't 100% organic.
For comparison, ChatGPT grew largely through word of mouth. I remember when it first launched, how many people I spoke to that weren't even in the text space that were using it and wanted to have discussions on what the future will look like. I'm not having hour long phone calls with friends because Threads is "the next big thing" that came out in the last 5 years.
Only time will tell how this all plays out, but I think Threads will only have artificial growth/engagement. Twitter and Instagram have two different audiences. Generally speaking, the heavy Instagram users aren't really on Twitter and vice versa. If the Instagram audience really wanted a Twitter clone, they would have been there already. They're only on Threads now because of FOMO.
I'd give it 3 - 6 months to see who sticks on Threads and what happens, but I think it's too early to call it. My opinion when it's all said and done is there will be only 1 Twitter. They'll lose a decent chunk to all these clones for sure, but it's not as bad as the media makes it seem for everyone to jump ship and go elsewhere.