Experiment: Meme Marketing on Reddit

brough

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I tried to experiment with memes for marketing on Reddit, here are some of the results (no proof, due to private information):

Experiment 1: r/okbuddyretard
I know, sounds like a terrible choice, but I thought these people could be clueless enough to fall for a meme-ad because of how surreal their humor is.
Guess what, it worked. Made a video in movie maker with shit transitions and probably 12 seconds of footage. But it worked, and I managed to get traffic from there. Nothing converted though, just a proof of concept.

Experiment 2: r/funny
These people are more mature, probably your typical mom-dad humor, so the audience is naturally more valuable. Couldn't pull off a meme-ad straight away, but instead, I posted a funny video that has some relation to what am offering. Then discreetly mentioning my service using multiple accounts and fake upvotes in the comments. It worked, some converted even.

But all in all, I have done 2 experiments, and it doesn't seem to be very worth it. However, It really depends on what you are selling.
 
What service were you promoting?
 
What service were you promoting?
It was a different service for each experiment, both of which were something I have built.
Can't really give out names due to obvious reasons.
 
It was a different service for each experiment, both of which were something I have built.
Can't really give out names due to obvious reasons.

Just curious about what type of service was. Because that can help to explain the success.
 
I'd like to see example of meme-ad
Imagine that you are promoting an online phone repair service, post a funny video with phone breaking, boost that video with fake upvotes and then let it naturally get bigger, then make a bunch of comments that lead up to your service about online repairs. You could probably repeat this multiple times, and people might even mention your service somewhere else when appropriate because they read from somewhere they find "credible".
 
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