The current update didn't affect me much, but what did was LAST YEAR'S UPDATE.
I believe it was the May update.
The good news is after a few months, I was able to bounce out of whatever penalty box they set up.
I think it was algorithmic penalty and the way I did it was through SIMPLE SMART LINKING.
It's actually very basic.
YOU HAVE TO KEEP ON PRODUCING CONTENT.
That's one.
Second, YOU HAVE TO INTERLINK IN A SMART WAY.
My philosophy is that whatever page that I'm interlinking to on my site must be benefited by the content of the page I'm linking from.
It's all about passing value.
Step into the shoes of the person that will be reading your stuff.
They're not clicking because they have nothing else better to do.
They want value.
So deliver that value through this linking strategy.
Another practice that helped me get over the penalty, or downgrade, if you will, was better content.
I know you probably hear that a lot, but better content means not automated content, not cheap content, not easy content.
I'm talking about content that actually delivers on the search intent of the keywords I'm targeting.
That's the bottom line.