Today I got reply email to my seo question why big sites have multiple serp position slike bloomberg....
here from Barry Adams:
The big sites have multiple category pages that are closely related in their topical focus - for example Bloomberg may have a category page for NASDAQ and one for 'Technology Stocks'. These pages will feature many of the same articles.
Then when Google gets a search like 'tech stocks' where it's not 100% sure what the intent is, it will try to fulfil that query with pages that are slightly different interpretations of the topic of the search. So Google may pick pages from the 'technology stocks' topic and pages from the 'NASDAQ' topic, and show a mix of both. And, as Bloomberg has high authority pages that tick both of these topical boxes, it will show with these two pages in its SERPs.
Generally only websites that have a lot of content spread out over many different category pages - and that have a lot of authority, i.e. links - tend to be able to get two or more of their pages onto a single Google results page.
A new view of sight, that shows category pages will eventually get more serp positions.
G shows multiple serp positions of high authority websites - but I not found one single word or sentence about this in the G policies....
And Barry wrote that example bloomberg have a lot of similar content on similar topics, so google will showing more than twio results
(zillow- trulia method).
Here in my screenshot you see a good example of an category page from MOZ.
Then check bloomberg sites 8com) click on any category like economics, full with posts, you not see any descriptions about the category topic there like MOZ has (my screenshot).
Some category pages are big content hub's.
I wondering, bloomberg not needs such hub category pages, he writes a lot of similar content like zillow+trulia in related topics, so with that google is trying to give best user experience and shiwng more than two results in the serp from bloomberg.
These big sites doing more gray/blackhat than many of us here.....
You not find any sentence in google's policies that they saying; we showing more than two results in the serp from one domain , when the site has high authority......you will not find such in their policies.
One piece more of their dystopian subtile lies to us, G is very sophisticated they tell you only the piece you should know not more, the other pieces they not tell you is for their wef friends a big elitist community.
You need good level of deep thinking when you read new G policies or listen deep what Matt Cutts telling you, you must listen between the snetences...
Happy Friday to all here!