Best Bulk Cold Emailing Solution 2021

[IMAddicted]

Zerobounce, Debounce for example.

You don't need to validate the 2.5M once.

2.5M emails should last you a lot of time, months at least.

Because if your plan is to reach out to the 2.5M ASAP, you're going to land in spam ASAP.

Hey Shatzyo I read almost all your posts on and learned a lot thanks for your valuable posts.

After reading your posts I see you sell leads and your clients handle the replies you generate, are you selling them on a pay per lead bases, for example, you charge your client a fixed $xxx per interested reply?

 

[Shatzyo]

Hey Shatzyo I read almost all your posts on and learned a lot thanks for your valuable posts.

After reading your posts I see you sell leads and your clients handle the replies you generate, are you selling them on a pay per lead bases, for example, you charge your client a fixed $xxx per interested reply?

I sell them a monthly fee of $2500 now. Never success fees as I dont have 100% control. You can be the best email copywriter, if your customers sell a product or service nobody wants, it won't work. And that's not linked to my skills.

Writing the best copy to sell a piece of shit will make it a piece of shit well marketed. So it won't sell.

I manage to sell the service at a high price because I'm pretty confident on my ability to deliver but I never oversell. I'm fully honest and don't guarantee anything. I basically say "I've done this and that, my results are X so I know my subject, let's see the results we can have together".

I'm very selective about the customers, to reduce the risk of having campaigns not working. But you can't eliminate the risk.

 

[IMAddicted]

I sell them a monthly fee of $2500 now. Never success fees as I dont have 100% control. You can be the best email copywriter, if your customers sell a product or service nobody wants, it won't work. And that's not linked to my skills.

Writing the best copy to sell a piece of shit will make it a piece of shit well marketed. So it won't sell.

I manage to sell the service at a high price because I'm pretty confident on my ability to deliver but I never oversell. I'm fully honest and don't guarantee anything. I basically say "I've done this and that, my results are X so I know my subject, let's see the results we can have together".

I'm very selective about the customers, to reduce the risk of having campaigns not working. But you can't eliminate the risk.

Yeah makes sense, thanks for the clarification. For a monthly retainer of $2500 do you give them a guarantee of a set number of replies per month? Like for example 10 postive replies per month?

 

[IMAddicted]

I sell them a monthly fee of $2500 now. Never success fees as I dont have 100% control. You can be the best email copywriter, if your customers sell a product or service nobody wants, it won't work. And that's not linked to my skills.

I assume when you say you are selling leads, a postive reply delivered to your client's inbox qualifies as a lead, correct me if I'm wrong.

What I was asking previously is for a $2500 monthly fee, do you try to deliver an X number of replies per month to your clients. So if you are are charging $2500 basically you could be selling a lead for $250, so you try to generate 10 leads/postive replies to your client each month in this case?

Hope this makes sense.

 

[Shatzyo]

I assume when you say you are selling leads, a postive reply delivered to your client's inbox qualifies as a lead, correct me if I'm wrong.

What I was asking previously is for a $2500 monthly fee, do you try to deliver an X number of replies per month to your clients. So if you are are charging $2500 basically you could be selling a lead for $250, so you try to generate 10 leads/postive replies to your client each month in this case?

Hope this makes sense.

When I say I bring leads, I mean a positive reply of someone ready for a call. If this person doesn't show up for the meeting, that's not my problem.

And I don't guarantee anything. No guarantees. I just tell them "let's try for one month and we'll see how it performs". It's not relevant to guarantee a number of replies. If you guarantee 50 replies per month but these are only "no, thanks"...

I have contacts who guarantee a number of leads. That's a way to do it. But again, I'm not responsible of their product market fit and I can't predict anything, so I don't like doing that.

For some customers, I was convinced it would work but at the end, after trying various copywriting strategies, it didn't work and got very poor results. The problem was not the copywriting, the problem was their service or the ability to sell it using cold emails.

 

[Akaroth]

Hi Shatzyo, I read your comments in this thread and learned a lot. Thank you.

I have a quick question.

When you're about to send emails with GMass, it gives you the option to verify them.

Do you know if this tool works well? Can it replace a paid one like Debounce or ZeroBounce?

Thanks!

 

[Shatzyo]

Hi Shatzyo, I read your comments in this thread and learned a lot. Thank you.

I have a quick question.

When you're about to send emails with GMass, it gives you the option to verify them.

Do you know if this tool works well? Can it replace a paid one like Debounce or ZeroBounce?

Thanks!

I don't know how their verification works and even if Gmass is doing ok to send emails from Gmail, I'm not a fan of how they do things. Everything's cheap with Gmass so personally, I wouldn't use their verification feature. But it can still work.

Yes, Debounce or Zerobounce both work well for this job.

 

[IMAddicted]

When I say I bring leads, I mean a positive reply of someone ready for a call. If this person doesn't show up for the meeting, that's not my problem.

So when a lead expresses interest to get on a call or for a meeting, this is where you remove yourself and you let your client take over and message the lead themselves to setup the time with the lead for call or book the meeting on their calendar?

 

[BigAllenEnergy]

I don't know how their verification works and even if Gmass is doing ok to send emails from Gmail, I'm not a fan of how they do things. Everything's cheap with Gmass so personally, I wouldn't use their verification feature. But it can still work.

Yes, Debounce or Zerobounce both work well for this job.

For anyone reading this, Debounce isn't currently accepting new customers, but it's worth putting yourself on the waitlist.

I recently did an audit for my own company of 15+ verification services comparing price, comprehensiveness of reporting, bounce criteria etc. I'd prefer not to share the full audit here, but below is quick table showing you pricing at the 10K tier.

Millionverifier is probably the best bang for your buck (outside Debounce). The UX isn't beautiful but the results are great.

Service Name	Price/10K emails	Price/Email
DeBounce	$15.00	$0.0015
MyEmailVerifier	$21.60	$0.0022
EmailListVerify	$24.00	$0.0024
Pabbly	$25.00	$0.0025
Millionverifier	$29.00	$0.0029
TrueMail	$44.00	$0.0044
Bouncer	$50.00	$0.0050
Emailable	$50.00	$0.0050
Neverbounce	$50.00	$0.0050
Clearout	$58.00	$0.0058
QuickEmailVerification	$60.00	$0.0060
CaptainVerify	$60.00	$0.0060
ZeroBounce	$65.00	$0.0065
xVerify	$70.00	$0.0070
Briteverify	$80.00	$0.0080
Kickbox	$80.00	$0.0080

 

[Shatzyo]

So when a lead expresses interest to get on a call or for a meeting, this is where you remove yourself and you let your client take over and message the lead themselves to setup the time with the lead for call or book the meeting on their calendar?

Exactly. My clients take over as soon as there's a reply.

My job is to generate as much positive replies as I can. Never to discuss with the leads.

That's what makes this business (sending cold email services) interesting in terms of ratio effort / money when you have enough experience. For one customer, most of your work is at the beginning : creating the contacts list, writing the different email templates and sequences with A/B tests, buying the domains, start email warming and so on.

For anyone reading this, Debounce isn't currently accepting new customers, but it's worth putting yourself on the waitlist.

I recently did an audit for my own company of 15+ verification services comparing price, comprehensiveness of reporting, bounce criteria etc. I'd prefer not to share the full audit here, but below is quick table showing you pricing at the 10K tier.

Millionverifier is probably the best bang for your buck (outside Debounce). The UX isn't beautiful but the results are great.

Service Name	Price/10K emails	Price/Email
DeBounce	$15.00	$0.0015
MyEmailVerifier	$21.60	$0.0022
EmailListVerify	$24.00	$0.0024
Pabbly	$25.00	$0.0025
Millionverifier	$29.00	$0.0029
TrueMail	$44.00	$0.0044
Bouncer	$50.00	$0.0050
Emailable	$50.00	$0.0050
Neverbounce	$50.00	$0.0050
Clearout	$58.00	$0.0058
QuickEmailVerification	$60.00	$0.0060
CaptainVerify	$60.00	$0.0060
ZeroBounce	$65.00	$0.0065
xVerify	$70.00	$0.0070
Briteverify	$80.00	$0.0080
Kickbox	$80.00	$0.0080

Thanks for this, that's good to know!

 

[IMAddicted]

Exactly. My clients take over as soon as there's a reply.

Do you also forward the negative or uninterested replies to the client (all replies basically) or filter and forward only the interested ones and the ones ready for a call?

 

[Shatzyo]

Do you also forward the negative or uninterested replies to the client (all replies basically) or filter and forward only the interested ones and the ones ready for a call?

I forward all the replies, interested and uninterested. Because uninterested replies are always useful to read, that's a feedback of the market.

But, important thing, I always tell them before that they're going to receive both positive and negative replies. And most of the replies will be negative, that's normal. Also, I make sure not to forward the warm up emails of Mailreach.

I never oversell. I tell the truth. People love authenticity.

 

[Akaroth]

Shatzyo, in your opinion, which are the best cold email copywriters?

I'm a copywriter, but I'm not specialized in cold emails and would like to learn from the best.

I read Gary Halbert and Ben Settle, and I like them a lot, but you're an expert in this subject, and maybe you have a favorite that I don't know.

Thanks!

 

[IMAddicted]

I forward all the replies, interested and uninterested. Because uninterested replies are always useful to read, that's a feedback of the market.

But, important thing, I always tell them before that they're going to receive both positive and negative replies. And most of the replies will be negative, that's normal. Also, I make sure not to forward the warm up emails of Mailreach.

I never oversell. I tell the truth. People love authenticity.

Your comments are insightful and I like your take on sending cold emails, there are people who does it and make it more complicated, I like the simplicity and how straightforward you are with it. May I ask on average how many emails do you send per month for a client?

 

[Shatzyo]

Shatzyo, in your opinion, which are the best cold email copywriters?

I'm a copywriter, but I'm not specialized in cold emails and would like to learn from the best.

I read Gary Halbert and Ben Settle, and I like them a lot, but you're an expert in this subject, and maybe you have a favorite that I don't know.

Thanks!

Good question but I don't have people to recommend as I've never really followed anyone on cold email copywriting. Maybe I should have, it would have saved time but I didn't know years ago that I could follow good cold email copywriters.

I learned a lot first by reading all the books on copywriting, email copywriting and the best marketing books in general. Once I read all this, I learned by getting my hands dirty with experience and iterations, doing my stuff, launching campaigns, split testing and learning the things the hard way.

I heard good things about Ben Settle but I don't know his work and Gary Halbert is a copywriting king. The Boron Letters is the best book I recommend to start copywriting, but it's not focused on emails and emails have their specificities that need to be learned.

Your comments are insightful and I like your take on sending cold emails, there are people who does it and make it more complicated, I like the simplicity and how straightforward you are with it. May I ask on average how many emails do you send per month for a client?

Thanks for the feedback mate. Cool to read that.

I send between 2500 and 3500 emails per month for a client. Around 150 per day including follow ups.

 

[johnpham]

Hey @Satzyo,
Thanks for the information you have shared. They are very knowledgeable.

I have a few questions that I need you to answer:
1. After how long, on average, will you provide your prospect list to your customers?
2. Besides MailShake, which emailing tool is the best that you are using?
3. Do you offer a trial to your new customers, or how do you get them to transfer money to you in advance when they don't know about you yet?

 

[ThatBloke]

Use Google workspace email. Sending out cold emails still works if you know what you are doing. By using Google workspace, you allow yourself more probability to land directly in inboxes instead of spam. But that’s just a part of it. Make sure you pay attention to the below,

01. Use an email warm up tool to warm up your email.

02. Don’t use spammy wordings in your email like. ( for free, limited time only, get it now, adding too many links)

03. Personalise your email if you have the contacts name etc.

04. Most importantly, verify the emails before you send. Bounced emails and invalid emails will make your email deliverability score bad.

05. Highly recommend you to use something like Instantly, Saleshandy or Haxospark to send emails. Most of these tools comes with email verification feature as well as smart AI writing assistance to ensure your emails won’t look like spam.

 

[Shatzyo]

Hey @Satzyo,
Thanks for the information you have shared. They are very knowledgeable.

I have a few questions that I need you to answer:
1. After how long, on average, will you provide your prospect list to your customers?
2. Besides MailShake, which emailing tool is the best that you are using?
3. Do you offer a trial to your new customers, or how do you get them to transfer money to you in advance when they don't know about you yet?

Hey,

1. Never. I don't provide my list to my customers. The list is mine, I don't offer it. The best I can give is the list of companies I targeted.

2. About cold outreach solutions, I have my own custom sending system (using Google API) but if I had to recommend one, I'd follow Mailreach and recommend Emelia like I said earlier. It's less expensive than Mailshake and works well according to all the people I know who use it. You can also check the other ones like Woodpecker, Reply, ... They're pretty much the same, except the UI and the price which is higher.

3. I trust my customers, I don't ask to pay upfront, but if you're confortable doing it, go ahead. I've never had payment issues. They pay me at the end of the month.
I mostly work with small companies. Small companies pay quickly most of the time.

 

[johnpham]

Hey,

1. Never. I don't provide my list to my customers. The list is mine, I don't offer it. The best I can give is the list of companies I targeted.

2. About cold outreach solutions, I have my own custom sending system (using Google API) but if I had to recommend one, I'd follow Mailreach and recommend Emelia like I said earlier. It's less expensive than Mailshake and works well according to all the people I know who use it. You can also check the other ones like Woodpecker, Reply, ... They're pretty much the same, except the UI and the price which is higher.

3. I trust my customers, I don't ask to pay upfront, but if you're confortable doing it, go ahead. I've never had payment issues. They pay me at the end of the month.
I mostly work with small companies. Small companies pay quickly most of the time.

Thank you, nothing is more wonderful for me now than this knowledge.

I would love to have a few more answers:
1. After how long you will deliver to your customers?
2. I've been told that you have a backup contact number in case you deliver late to your customer. Are you hiring a freelancer or an agency?

 

[wolfman1]

@Shatzyo - your knowledge is deeply appreciated!

A big THANK YOU from me

(And an even bigger THANK YOU from the readers who never bothered to say it out loud)

The cold mailing deliverability advice in this thread alone is worth millions of dollars to the right people



Ok ... I do have a question that has not been addressed too deeply

Do you think it's possible ... using best mailing practices, sharply written emails and well selected recipients ...

To achieve cold mailing success through B2C - business to consumers?


My plan is simple, and I would appreciate your feedback when you have time.

1. Isolate and collect the contact details of my exact consumer prospects.
2. Send a personalized, conversational style email, asking if I can help fix a problem they publicly disclosed online.
3. The five sentence email would simply ask the recipient to hit reply to start a conversation with me.
4. Once they reply, I would send further information and a link to an upcoming live webinar relating to their problem.
5. At that point, I would hope to see them in person, on camera to fix their problem live, and essentially close a deal.


My hope is ... that the initial email arrives in their inbox, and contains no links or tracking.

And my conversational style copy compels them to hit reply and ask for more information.

Do you think this is viable, or is it simply illegal and dangerous and not worth my effort?

Thanks for your time, and I wish you the best of luck in everything you do

P.S. - I really appreciate how well you dealt with the rude, argumentative and naive forum replies in this thread.