Cold emails are dead for the most part, this niche got very saturated especially after corona, I have been in this space for a few years, and it is just not what it used to be,
you would be very lucky if you get a qualified lead, let alone a conversion after sending thousands of targeted emails nowadays.
So many people scrape Linkedin (and other directories) for contacts of CEOs/VPs/Managers etc... with various of tools (Apollo being one of them), email them and "personalize" their copy with first name+company name
using GMass, Lemlist, Mailshake etc... that the contacts got desensitized and automatically report cold emails a spam.
Hitting 60%+ is not a problem because spam filters often open the emails and because professionals generally check their emails, but replies are rare and when you get replies, most are not interested,
You will also notice that data dies fast even though the target is still in the same company and position, this is because once the target's email and data is scarped and shared between multiple databases, he will get absolutely bombarded with cold emails
making the target need to change his inbox.
I personally know someone from Germany who got a 6,000 euro fine for sending a cold email to the wrong person, so be careful about that as well, most scrapers who claim to be GDPR-compliant are not,
you can see that with Apollo's Trustpilot reviews.
What Shatzyo is not saying the complete truth, he is saying that he is earning $10k-$15k a month with cold emails but
even at the peak, those earnings were essentially non-existent, and even when someone got close to those earnings, he wouldn't be able to sustain his earnings because data is scarce, especially with targeted campaigns,
And I know for a fact that today those earnings using the plan he descirbed is just plain impossible.
Overall, in 2022 the cold email market is not worth it and you will just loss your money.
Wow, what a pessimist post dude.
Of course cold emails are not dead. But I confirm you took the right decision to move to another industry.
Yes indeed, it's getting harder and harder but there's still no way it can die. It's more resilient that any other channel. The only algorithm that impacts you and your reach is deliverability. Versus social media like TikTok / LinkedIn Ads / FB ADs, a change in their blackbox algo can screw your marketing.
Saying cold emails are dead is like saying billboards, TV ads or Newspapers Ads are dead. It's just saying advertising is dead and that's completely wrong.
Since dozens of years people see more ads each year, that doesn't mean billboards or TV commercials don't generate sales today.
Yes, people get more and more contacted, like they see more and more ads in the subway. The attention span decreases, that's a fact. And what ?
Cold emails is just a way to show your value proposition to people, like any other marketing channel from print media to Facebook Ads. If you manage to show you solve a problem, then the marketing channel doesn't really count.
And that's the key : solving a real problem.
Usually, people who don't succeed at cold emailing are in the following case :
- They sell useless products or services that don't solve any problem so nobody cares.
- They're not good email copywriters.
- They have a shitty deliverability.
So yes, I manage to make between $10k/$15k per month and guess what ? I could do way more and regularly say no to companies ready to pay me $1k+ monthly.
And I'm a small fish, you can't imagine how much some cold email agencies make today. That's a great business, but yes, you have to be good.
@Shatzyo
Hope you doing well with your business.
My Gsuite sending accounts got suspended and disconnected from the sending tool. Google's reason: suspicious behavior. But I could just log in to Gsuite and recover it by myself.
1) What do you consider typical reasons for this?
I don't do crazy volumes. My bounce rate is below 3%
2) Does staying logged in to the account help? I somehow always get logged out every 1-2 days. Any way to avoid this?
Update on my progress: Having the first sales calls and positive reply rate is getting better because I am testing a lot.
All thanks to Shatzyo and his insights that got me started. Cheers man!
1) Google suspensions usually happen because you got too many emails reported as spam (as a %). That's an automated rule from Google. You just have to reactivate the user and you're good to go. No permanent bans.
2) It has no impact.
Great to see you had your first sales call, you're 100% right to keep testing to improve. Never stop A/B testing to always improve.
Good luck