This is a little bit off-topic, but Andrew Tate is definitely doing something right because now he is more famous after being banned from major platforms.
His schtick, if you want to call it that, is actually pretty transparent.
What he does is say controversial stuff mixed in with a majority of statements that most people consider common sense.
So the key here is to build this brand persona of this rabble-rouser or somebody who shakes the boat but at the same time pushes his Hustler's University Affiliate Program.
Since people have been searching for his name, this incentivizes people who were pushing his affiliate program to take snippets of his videos and post them everywhere.
I swear that for about a three-week period, TikTok was just overflowing with Andrew Tate videos.
This is shocking, given the fact that he doesn't even have an account there.
I consider this "shock-cult marketing," and in this case, it works.
But you have to have the personality for it.
You also have to clearly think through the type of affiliate program you're going to push to make it all worthwhile because I can easily see somebody from the left side of the political aisle doing well with such shock tactics.