Are subpages a smart strategy for 2023?

[regensteiner]

I noticed that a website ranking well in my niche has split content into subpages. So instead of having one large page full of content with headings, the site has one main content page with subpages in tabs.

I will give an example using Bitcoin Price as a topic. Traditionally an SEO would write a 1,000+ word page to try to rank for the topic with headings such as "What is Bitcoin" and "Bitcoin Exchanges." Instead, my competitor is using a subpage structure:

Main Page / Bitcoin Prices: example.com/bitcoin/prices
Bitcoin News: example.com/bitcoin/news
Bitcoin Exchanges: example.com/bitcoin/exchanges

The pages are linked together with tab links. Each page repeats the same general content on top and customized content below it. Overall the content is very thin, though.

Why do this? At least in my niche, the competitor is getting targeted links to each subpage instead of a bunch of links to one main page.

The advantage of this structure is that the links seem to be very evenly distributed between the subpages. The competitor is able to rank for "Bitcoin Price," "Bitcoin News," and "Bitcoin Exchanges" because the links are going straight to /price, /news, /exchanges etc.

I'm familiar with silo structure but have never seen it applied this way. Do you think this is a smart strategy?

 

[tazarbm]

The advantage of this structure is that the links seem to be very evenly distributed between the subpages. The competitor is able to rank for "Bitcoin Price," "Bitcoin News," and "Bitcoin Exchanges" because the links are going straight to /price, /news, /exchanges etc.

neat! I never thought about this...

Do you think this is a smart strategy?

well, it works for your competitor so it's smart I guess

 

[Alexion]

Isn't this basically a SILO?

That's how websites are supposed to be anyway, everything interlinked so you can go from one page to another straight from the content if you wish.

 

[Divit0n]

looks like Cryptocurrency Exchanges, Cryptocurrency Exchanges and Massive Cryptocurrency Widgets plugins in one website

 

[regensteiner]

Isn't this basically a SILO?

That's how websites are supposed to be anyway, everything interlinked so you can go from one page to another straight from the content if you wish.

Basically, yes, except many silo guides say that each component must have enough content to stand on its own. My competitor is ranking with <100 words of recycled content on every page. Many SEOs would just make a single page out of all of these.

 

[scheit]

Yes, this kind of structure works very well

 

[BlackHatTech]

Basically, yes, except many silo guides say that each component must have enough content to stand on its own. My competitor is ranking with <100 words of recycled content on every page. Many SEOs would just make a single page out of all of these.

I would be concerned here that if the individual tabs offer only thin content, it could be considered duplicated content. But if it works...

 

[4440]

Many SEOs would just make a single page out of all of these.

What you talking about is a pillar page - single page out of all of these. But sub-pages with more details on each sub topic is quite common as well.

My competitor is ranking with <100 words of recycled content on every page.

it looks like a content hub rather than regular blog posts.

All in all, it's a classic silo structure. It just need some context in common to interlink between relative pages.

 

[annsalinas]

There are pros and cons to using subpages as a website strategy. On the one hand, subpages can help organize and structure your content in a way that makes it easier for both users and search engines to find and understand. They can also help you target specific keywords and phrases more effectively.

On the other hand, subpages can also dilute your site's link popularity and authority if not used carefully, and they can also create unnecessary complexity for site visitors. Ultimately, whether or not subpages are a smart strategy for your business depends on a variety of factors including your website's goals, audience demographics, competition, etc.