1. Don’t Post The Same Content Repeatedly
This can be in the form of images, links, or other content. Twitter sees posting the same content repeatedly as spam, which is a definite no-no. And no, you can’t just reword posts slightly. For best results, use your Twitter account to post a wide variety of content.
2. Don’t Create Multiple Twitter Accounts
Unless you’re part of a large organization with several distinct divisions, it’s best to concentrate your efforts on building one Twitter account. If Twitter finds out you’re engaging in this practice, all of your related accounts could be suspended.
3. Don’t Just Use Twitter To Blast Out Links
Although Twitter is great for sharing links to interesting content, it’s also about engaging an audience. Accounts with links in every post are more prone to suspension. Don’t just post links; ask questions, share tips, and have conversations with other users.
4. Watch Your Following & Follower Ratio
Since Twitter monitors how aggressively accounts follow other accounts, a best practice is to follow a curated selection of accounts. As a general rule, don’t follow and unfollow hundreds of accounts in a single day. For instance, you can’t follow 10,000 accounts if your account only has 100 followers.
5. Be Active On Your Twitter Account
Twitter regularly suspends accounts that sit unused for six months or more. So, if you snatch up that great Twitter handle, be prepared to use it right away or risk losing it.
6. No Phishing Or Malware
Don’t post misleading links or links to malicious content unless you want to get suspended.
7. Don’t Abuse Hashtags
Including a hashtag (#phrase) in a tweet signifies that it is part of a tweet group. Tagging your tweets with unrelated hashtags is considered a misuse of the Twitter convention and can result in suspension.
8. Don’t Abuse Trending Topics
Trending topics are the most discussed topics on Twitter at the moment. Tweeting about a subject that’s all the rage is a smart way to market your organization; if the tweets are related to what your organization is about. However, spammers’ common tactics include unrelated topics in their tweets to gain more exposure for their tweets. For best results, lay off the trending topics unless you can talk about them in a relevant way to your organization.
9. Don’t Engage In Aggressive Follower Churn
Follower churn is the practice of following and then unfollowing a large number of people at a time to build up your Twitter following quickly, often through third-party Twitter automation software programs. Users that engage in this practice are at greater risk for suspension. But, if you must do this to build up your profile, be sure to do so with caution.
10. Don’t Send Automated Direct Messages
Sending out automated, cookie-cutter, or templated direct messages (DMs) to your followers is likely to get you flagged as a spammer. If you need to send out DMs to all your followers, take advantage of third-party Twitter automation services that offer a rules-based system to DMs for more personalized messages.
