korni
Power Member
- May 24, 2010
- 677
- 1,140
Sure, they aren't accurate, but they are still helpful in estimating the probability of getting some decent traffic if you rank top 3.The volume data is not even close to reality. Seeing if there are multiple variations of the same query being autosuggested is a much better indicator of search volume.
Shaun Marrs did a case study on how KeywordsEverywhere performs. Imo, it wasn't that far off from most of his posts' actual pageviews. Also, considering the fact that he probably ranks for dozens of other longtails and variations of the main/secondary keyword. Still, I think it would've been better if he showed his GSC traffic for the specific query.
I mostly avoid ZSV keywords unless the first page is flooded with forum threads. I'm talking dropdowns of several threads from the same forum.This is why you see so many people going after so called “0 volume keywords”. The keywords do have search volume. Which is why people end up getting traffic. The tools just say that they are 0 volume because their data is inaccurate.
