How to structure this type of blog post?

[Didou]

Hello everyone. I hope everything is going well for you. In my case, I'm recovering from COVID (again)

From what I read, publishing comparison type articles (Versus) can be a great way to boost conversion rates and earn some extra cash. However, since I've never done it before, I'm not sure whether my article structure for this sort of blog post is right.

What I was thinking was to review product A, then product B in the second headline, and lastly finishing up the article by mentioning the winner product in the conclusion. What are your thoughts? Is this a suitable structure for a versus type article?

Also, based on your experience, are "Versus" blog posts as effective as "Best of" articles in terms of conversion rate?

Thank you in advance, and I wish you a great day.

 

[tazarbm]

What I was thinking was to review product A, then product B in the second headline, and lastly finishing up the article by mentioning the winner product in the conclusion. What are your thoughts? Is this a suitable structure for a versus type article?

it should work. I would still put the comparison chart / table right underneath the article's title, though, just to give visitors what they want, quicker (but that's my personal preference, your idea will work too)

Also, based on your experience, are "Versus" blog posts as effective as "Best of" articles in terms of conversion rate?

no idea cause I never tested it (although I've had big plans around 2016-2017 for a site created exactly like this)... but if you make great points with your comparison, and with the right incentive (ie "get 20% discount if you buy through this link") I'm sure that your conversions will be pretty good

I hope everything is going well for you. In my case, I'm recovering from COVID (again)

you're a survivalist

 

[Didou]

it should work. I would still put the comparison chart / table right underneath the article's title, though, just to give visitors what they want, quicker (but that's my personal preference, your idea will work too)


no idea cause I never tested it (although I've had big plans around 2016-2017 for a site created exactly like this)... but if you make great points with your comparison, and with the right incentive (ie "get 20% discount if you buy through this link") I'm sure that your conversions will be pretty good


you're a survivalist

Ok, thanks mate, I will give it a shot.

 

[SirLouen]

Think on the query more than the structure of the article itself.

Which is the query? Let's say Airpods Pro vs Samsung Galaxy Buds 2

Then structure most of the article based on this full combination, with many exact match all around the article. The rest of the article focus on related keywords (you should do a keyword research to detect it, includo PAA and all that kind of things that could improve relevance of the topic).

CRO-wise just put the affiliate or whatever repeatedly in the article. Don't wait till the end to put it because the conclusion will be irrelevant to 90% of the visitors (but still also put it there)

There is no rule of thumb when selecting the type of review article. It all depends on your niche and your own experiments. Set a heatmap software like Microsoft Clarity and understand in your niche which works better among multiple type of review articles you write.

 

[iAuthority]

What I was thinking was to review product A, then product B in the second headline, and lastly finishing up the article by mentioning the winner product in the conclusion. What are your thoughts? Is this a suitable structure for a versus type article?

This one is good, add the pros and cons of each product and recommend one product from that, and mention why you should consider that even if it has some cons (maybe better value than another one).

 

[Didou]

Thank you very much guys for your answers

 

[Seo Captain]

Better write in tabular form. It is more attractive and audience will love it more.

 

[blackbeans]

I think the way you have it set up is too spammy.

You must understand that most review sites suffer from an inherent conflict of interest.

People reading stuff online are not stupid.

They know that there is something in it for you.

Most people understand that an online publisher's interest is to make a buck.

Their interest is to solve their problems.

These two interests may not line up because the solutions you're promoting may not be optimal for them or may not even pay an affiliate commission.

You must present your comparison more believably to diffuse this natural and well-placed suspicion of the many experienced internet users.

You must lay out the problem and briefly describe the two main solutions.

You should also have a paragraph explaining why these two are the categorical solutions.

Then, break down the comparison regarding actual considerations buyers normally use when looking for a product you are promoting.

It also helps if the reader feels they have some choice, so offering products A or B might be too restrictive.

The overall effect would be more convincing if you compare three to five different products.

Still, I think you're on the right path because the tried and proven list structure for "best of" commercial intent articles leaves much to be desired.

First, they're very saturated.

Second, depending on how you position the "top product," they might not be all that convincing.

Unsurprisingly, many people include "Reddit" in their search terms when looking for products online.

I see this trend growing as people become more jaded with online review articles that suffer from conflicts of interest.

 

[Didou]

I think the way you have it set up is too spammy.

You must understand that most review sites suffer from an inherent conflict of interest.

People reading stuff online are not stupid.

They know that there is something in it for you.

Most people understand that an online publisher's interest is to make a buck.

Their interest is to solve their problems.

These two interests may not line up because the solutions you're promoting may not be optimal for them or may not even pay an affiliate commission.

You must present your comparison more believably to diffuse this natural and well-placed suspicion of the many experienced internet users.

You must lay out the problem and briefly describe the two main solutions.

You should also have a paragraph explaining why these two are the categorical solutions.

Then, break down the comparison regarding actual considerations buyers normally use when looking for a product you are promoting.

It also helps if the reader feels they have some choice, so offering products A or B might be too restrictive.

The overall effect would be more convincing if you compare three to five different products.

Still, I think you're on the right path because the tried and proven list structure for "best of" commercial intent articles leaves much to be desired.

First, they're very saturated.

Second, depending on how you position the "top product," they might not be all that convincing.

Unsurprisingly, many people include "Reddit" in their search terms when looking for products online.

I see this trend growing as people become more jaded with online review articles that suffer from conflicts of interest.

That's interesting, thank you for your answer