Best Bulk Cold Emailing Solution 2021

[Shatzyo]

To learn cold emailing and make a living out of it :

Buy and read the following books :

• Grow your business with cold emails
• The Cold Email Playbook
• The Boron Letters : The best copywriting book ever.

After you get the theory, you'll go further just by launching cold email campaigns, run A/B tests : learning by practicing.

As explained before, to have results from cold emailing, you'll have to master the cold email deliverability game :

• To do so, learn by reading the articles from Mailreach. They have a big guide on deliverability, I don't remember the exact name but you'll find it.
• Regularly use their free spam checker aswell. I love it, that's the best I know.

For your questions :

• Sending B2B cold emails is legal in Europe, just respect the will to opt out. Let people unsubscribe and never contact them again. Don't send B2C emails.
• Just use tools like Snov.io, Kaspr, Evaboot to find emails from LinkedIn. There are tons of tools, that's the easy part. DropContact is known as a 100% GDPR compliant solution.
• The best is to be good at cold emailing and sell cold emailing services. You can easily ask between $1000 and $3000 per month per customer to generate leads for them. The best customers are : selling services, high average basket, short sales cycle, good product market / fit, less than 50 employees. Usually the best are agencies.

I just gave a lot of precious info here. Now learn the rest by yourself. I don't answer to DMs, I don't have more time to give.

 

[Sandst]

To learn cold emailing and make a living out of it :

Buy and read the following books :

• Grow your business with cold emails
• The Cold Email Playbook
• The Boron Letters : The best copywriting book ever.

After you get the theory, you'll go further just by launching cold email campaigns, run A/B tests : learning by practicing.

As explained before, to have results from cold emailing, you'll have to master the cold email deliverability game :

• To do so, learn by reading the articles from Mailreach. They have a big guide on deliverability, I don't remember the exact name but you'll find it.
• Regularly use their free spam checker aswell. I love it, that's the best I know.

For your questions :

• Sending B2B cold emails is legal in Europe, just respect the will to opt out. Let people unsubscribe and never contact them again. Don't send B2C emails.
• Just use tools like Snov.io, Kaspr, Evaboot to find emails from LinkedIn. There are tons of tools, that's the easy part. DropContact is known as a 100% GDPR compliant solution.
• The best is to be good at cold emailing and sell cold emailing services. You can easily ask between $1000 and $3000 per month per customer to generate leads for them. The best customers are : selling services, high average basket, short sales cycle, good product market / fit, less than 50 employees. Usually the best are agencies.

I just gave a lot of precious info here. Now learn the rest by yourself. I don't answer to DMs, I don't have more time to give.

Thanks a lot for your help mate, you're the best!

 

[Sandst]

I really respect and value your time @Shatzyo , but I'd like to ask you, maybe you could share your personal contact by PM? I won't ask anything for free. I can't find any better person , a true master of cold email as you're mate...


Anyways, if you don't mind i still have few questions left, your answers are so precious, really so appreciate it mate! So here are the questions:

1. You said B2B emails in Europe are legal, but there are so many information, so many tiny details so im really afraid to do it on my real name. I tried to contact a lawyer in my country, but no one of them can answer me how to send cold emails legally in Europe, they can say it only for my country, not for the whole Europe. Another person wrote on one forum that each EU country has it's different laws , so do i really need to check each country laws before sending cold emails? That's would be impossible.. It all seems so complicated, i really don't want to get fined so maybe you know any good lawyer or where i could find one online? Who would be a lawyer + particularly experienced on cold emailing.

2. If i use Snov.io, Kaspr, Evaboot to find emails from LinkedIn - are they good? Or should i use DropContact to be 100% safe that it's GDPR compliant?

3. Any other ideas what i could sell on cold emailing besides cold emailing service itself? How about gigs from fiver? For example: fb, ig, google ads marketing, seo.. How about affiliate? Do you know any good affiliate site for this?


Thanks a lot for your precious help !

 

[Sandst]

4. @Shatzyo While sending cold emails for yourself and for your clients, do you put your name surname on domains, on email, i mean , don't you hide your identity? Are you not afraid that you can do a tiny mistake with GDPR and you will get a huge fine? Or it's possible to do everything 100% legally and there is no need to hide your identity?

 

[Moty]

I really respect and value your time @Shatzyo , but I'd like to ask you, maybe you could share your personal contact by PM? I won't ask anything for free. I can't find any better person , a true master of cold email as you're mate...


Anyways, if you don't mind i still have few questions left, your answers are so precious, really so appreciate it mate! So here are the questions:

1. You said B2B emails in Europe are legal, but there are so many information, so many tiny details so im really afraid to do it on my real name. I tried to contact a lawyer in my country, but no one of them can answer me how to send cold emails legally in Europe, they can say it only for my country, not for the whole Europe. Another person wrote on one forum that each EU country has it's different laws , so do i really need to check each country laws before sending cold emails? That's would be impossible.. It all seems so complicated, i really don't want to get fined so maybe you know any good lawyer or where i could find one online? Who would be a lawyer + particularly experienced on cold emailing.

2. If i use Snov.io, Kaspr, Evaboot to find emails from LinkedIn - are they good? Or should i use DropContact to be 100% safe that it's GDPR compliant?

3. Any other ideas what i could sell on cold emailing besides cold emailing service itself? How about gigs from fiver? For example: fb, ig, google ads marketing, seo.. How about affiliate? Do you know any good affiliate site for this?


Thanks a lot for your precious help !

4. @Shatzyo While sending cold emails for yourself and for your clients, do you put your name surname on domains, on email, i mean , don't you hide your identity? Are you not afraid that you can do a tiny mistake with GDPR and you will get a huge fine? Or it's possible to do everything 100% legally and there is no need to hide your identity?

Bro relax your worried too much about GDPR

 

[Sandst]

Bro relax your worried too much about GDPR

But really , it seems so complicated, i really don't want to earn money by putting hard work and then get fined by 100'000 $ or so, so i really need the help from professional.. I wasn't able to find a lawyer in my country who could help me with this unfortunately.

 

[Moty]

But really , it seems so complicated, i really don't want to earn money by putting hard work and then get fined by 100'000 $ or so, so i really need the help from professional.. I wasn't able to find a lawyer in my country who could help me with this unfortunately.

Read this:

https://woodpecker.co/blog/gdpr-faq/

 

[ttmschine]

How many emails would it take to get your email address flagged as spamming?

What I'm looking at doing is very focused so I'm only looking at sending maybe 5 emails per day with say 10 BCCs on each, so 50 a day.

Could even that cause problems regarding spam filters, etc?

 

[Bots-Scrapers]

How many emails would it take to get your email address flagged as spamming?

What I'm looking at doing is very focused so I'm only looking at sending maybe 5 emails per day with say 10 BCCs on each, so 50 a day.

Could even that cause problems regarding spam filters, etc?

There is a guy on Youtube tells secret about the cold mailing
HE also explained how to warm up SMTPs in the correct way. Please have a look there, he only does mailing fr living.

 

[Shatzyo]

Hi guys,

1. You said B2B emails in Europe are legal, but there are so many information, so many tiny details so im really afraid to do it on my real name. I tried to contact a lawyer in my country, but no one of them can answer me how to send cold emails legally in Europe, they can say it only for my country, not for the whole Europe. Another person wrote on one forum that each EU country has it's different laws , so do i really need to check each country laws before sending cold emails? That's would be impossible.. It all seems so complicated, i really don't want to get fined so maybe you know any good lawyer or where i could find one online? Who would be a lawyer + particularly experienced on cold emailing.

2. If i use Snov.io, Kaspr, Evaboot to find emails from LinkedIn - are they good? Or should i use DropContact to be 100% safe that it's GDPR compliant?

3. Any other ideas what i could sell on cold emailing besides cold emailing service itself? How about gigs from fiver? For example: fb, ig, google ads marketing, seo.. How about affiliate? Do you know any good affiliate site for this?

4. @Shatzyo While sending cold emails for yourself and for your clients, do you put your name surname on domains, on email, i mean , don't you hide your identity? Are you not afraid that you can do a tiny mistake with GDPR and you will get a huge fine? Or it's possible to do everything 100% legally and there is no need to hide your identity?

Sending B2B emails in Europe is legal as long as you target people with an offer that can fit their needs, something targeted AND that you allow opting out.

If B2B emails were illegal in Europe, it would kill the growth of European companies as tons of companies rely on cold emails to grow. GDPR is not designed to kill growth. And yes, it can vary depending the country for more customized rules.

But for me, as long as I send targeted emails and allow the contacts to easily unsubscribe, it's OK.

All the regulators are mostly looking for big illegal practice, on a large scale. When you send 2K emails per day as an agency, you're a small fish. But feel free to learn more about it and take your own decisions.

2. I use tools like Snov.io, Apollo etc, Dropcontact is good, but expensive IMO. That's up to you. I personally don't take GDPR into account for this choice.

3. The best is to sell cold email services as a subscription. Selling gigs is usually not a subscription, it's one shot. And by selling gigs, you're good at selling gigs, I prefer to always get better at cold emailing. You can do affiliate, some do, but it means sending affiliate links which are mostly flagged and can make you land in spam.

And, always, cold emailing is mostly used to generate calls / meetings, if you have to spend time doing a call, you need something to sell at a high price. You won't call/meet someone to sell a $30 dollar gig. You want to do less calls / meetings, but each customer has to pay at least $500 / 1k to be financially interesting.

4. It's anonymous, there's not my name behind domains. Don't be paranoid with GDPR, just follow the guidelines, you won't go in jail to prospect people by email.

How many emails would it take to get your email address flagged as spamming?

What I'm looking at doing is very focused so I'm only looking at sending maybe 5 emails per day with say 10 BCCs on each, so 50 a day.

Could even that cause problems regarding spam filters, etc?

It depends, it all about %. If you send 100 emails and 40 mark your email as spam, it will burn your domain quickly. It's a matter of balance and engagement rate. That's when warming tools like Mailreach are efficient.

Don't do BCC stuff, it's shady, just send one to one emails and automate that.

Just act like a human, that's it.

 

[Shatzyo]

From your experience $500 or less ticket offers can be sold without getting on a call/meetings with the leads, as in getting the sale after some email exchanges with the leads and redirect them to the website?

Sending cold emails is engaging conversations. That's conversational by definition.

You have to get ready to have conversations with people and most of the time by phone if you want to sell high ticket offers.

It can happen in some cases / offers / markets to generate sales without calls, but that's very rare and for low tickets.

When you reach out to people (= outbound), don't expect them to buy something that costs $500 or more without talking to you. I don't say it never happens, but that's unusual or in very special high demand niches.

That's why it's better to sell cold email services. You may need to talk to different people, but once you close a customer, you get $1000 / $2000 each month without talking to loads of people. One customer, one person to talk with. But if you want more customers, you'll engage conversations / talk with other people / close a % of them and earn cash.

If you want a marketing channel that doesn't require talking to people, do SEO, Google Ads or inbound in general. But that's totally different.

 

[Sandst]

Thanks a lot for your help @Shatzyo

 

[Jack_Thomasss]

Buddy: There are many things to take care or like
need to buy several domain names
subject and message of the email should be unique
Rich Content
No images or heavey files

 

[Shatzyo]

Buddy: There are many things to take care or like
need to buy several domain names
subject and message of the email should be unique
Rich Content
No images or heavey files

Yes thanks but it's much more complex than that.

Today to have a good cold email deliverability you need to :

- Use the right sending stack : Google Workspace is the best option. Office 365 being the second. Automate the sequences with tools like Emelia, Outreach, Mixmax, etc.
- Sending max 200 cold emails per domain daily with a constant warming activity to get a high engagement rate and maintain a strong reputation. Use Mailreach for maximum performance or Folderly but higher price.
- Use an unsubscribe link on each of your emails.
- In the email sequencing tool, set up a custom tracking domain.
- Make sure your emails don't contain spammy content / spammy links : check that with the free spam test from Mailreach.

If you don't reach at least 50% opening rate on a fresh contact list from LinkedIn, there's room for improvement.

 

[Oast2]

Hello @Shatzyo , I highly appreciate the knowledge you dropped here. Currently one of my favorite resources!

As I am about to get started with cold emails, I have 4 topics I would love to get your thoughts on:
1) Sending tools: Previously you mentioned Mailshake a couple of times. Is this still your recommendation for people who don´t have a custom tool?
I like the price and potential lifetime deal of Emelia? Do you consider Emelia a good tool? Have you used it?

2) Lead gen: Currently I am assuming to build my list with tools like Snov/Apollo/Eva in combination with Linkedin Sales Nav.
A) How would you build/filter a list of companies that most likely have a 100k+ online marketing budget per year.
+
B) Companies that use Facbook ads or Google ads
+
C) CEO contact (not the head of marketing or else)

Any good resources on in-depth Lead gen and filtering?

3) How do you personalize the Emails? Do you hire someone to write the personalized lines? AI-tool?

4) Do you spin text? When do you consider it necessary? How unique does each email need to be?

Appreciate all the help you provided here. Cheers!

 

[JollyRock]

Let people unsubscribe and never contact them again

Is that really nesscary to add an unsubscribe to B2B cold emails? It doesn't really make much sense to do so, I would like to hear your reasoning.

Btw thanks for the information, its really good, I improved and confirmed a lot of stuff thanks to you

 

[Shatzyo]

How to do you source the emails to start your outreach?

I mainly use Apollo, as it scales really well, easy to use, you can extract a contact list really fast. Snov.io / Evaboot is when I need more contacts, but takes more time to get contacts.

Hello @Shatzyo , I highly appreciate the knowledge you dropped here. Currently one of my favorite resources!

As I am about to get started with cold emails, I have 4 topics I would love to get your thoughts on:
1) Sending tools: Previously you mentioned Mailshake a couple of times. Is this still your recommendation for people who don´t have a custom tool?
I like the price and potential lifetime deal of Emelia? Do you consider Emelia a good tool? Have you used it?

2) Lead gen: Currently I am assuming to build my list with tools like Snov/Apollo/Eva in combination with Linkedin Sales Nav.
A) How would you build/filter a list of companies that most likely have a 100k+ online marketing budget per year.
+
B) Companies that use Facbook ads or Google ads
+
C) CEO contact (not the head of marketing or else)

Any good resources on in-depth Lead gen and filtering?

3) How do you personalize the Emails? Do you hire someone to write the personalized lines? AI-tool?

4) Do you spin text? When do you consider it necessary? How unique does each email need to be?

Appreciate all the help you provided here. Cheers!

1) I have my own solution. You can still use Mailshake but it's not the number one I'd recommend now, they released a very poor warm up, I'm disappointed. Emelia looks very good and not expensive, try it. I've never used it but I know a couple of very good cold email agencies who use the combo Emelia / Mailreach with great success.

2) A) I won't do the job for you, be creative Hints : Apollo has a feature to filter by technology used on the website. For example, if you use certain tools, you have a big marketing budget. In all cases, you'll be limited if you absolutely need to filter companies with 100K budget. Ask yourself : why not just contacting companies without knowing their budget, just make a natural filter in the content. I never do this kind of complex targeting. When doing cold emailing, you need volume. Make sure to have a high volume of contacts.

There are tons of companies with a high marketing budget thatjust can't be identified with tools online. Accept it.

B) Same, check the Apollo technology feature or use Builtwith. Or just contact companies without knowing.

C) Apollo / Snov / Evaboot

3) I personalize the FirstName, Company Name if I can. That's all, I don't hire VAs or use fancy AI bullshit tools to generate shitty sentences, I don't believe in that.

4) I don't, I just personalize the FirstName, CompanyName. It's enough personalization as long as I use Mailreach on the side. Mailreach sends unique content / realistic cold emails for me so it diversify the email content sent from my mailboxes.

Is that really nesscary to add an unsubscribe to B2B cold emails? It doesn't really make much sense to do so, I would like to hear your reasoning.

Btw thanks for the information, its really good, I improved and confirmed a lot of stuff thanks to you

It's more than necessary, it's required if you want to land in inbox.

If you don't add one, people will just mark your emails as spam a lot more, just because you didn't offer them an easy way to stop receiving your emails.

No unsubscribe link will always lead to spam, sooner or later. It kills your reputation more each day. Never skip that, or accept to land in spam and have shit open rates.

 

[Blekhett]

Hello @Shatzyo,

I have spend few hours reading the forum through and through about this subject.

I spend lot of time cold calling. I have 8 year old @gmail.com account which send like 20 mails one day and 2 remaining six days. I manually sent last week about 150 mails and everything seems fine. Would much much appreciate if you share some widsom

1) If I plan to send 100 mails daily, is there benefit now to switch to G Suite, if I plan to use the same @gmail?
2) If my plan is to send one mail, receive reply and immediately then call the lead (from the business side it is best, do not want to loose the lead) should I send the prospect another mail (to help the deliverability to insert some back and forth mails)?
3) If I use custom tracking domain with a link to Google Maps, do you think it will you scammy?
4) I have read that you advocate 1 follow up email if email is not answered saying it helps deliverablity. Though I wonder wheather it leads to higher possibility to being reported as spam?

 

[Oast2]

@Shatzyo thank you so much for answering my questions, this is extremely helpful.

Here are the last questions I can currently think of before starting in about 1 month (will keep you updated here):

1) Could you provide us with some reference numbers to know how we perform?
open rate, CTR, reply rate, meetings booked, etc.

2) Assuming I use Apollo and after running out of leads I scrape from Sales Nav...
Do you know a tool that can match an old list with a new list and filter out the unused contacts?

3) Any recommendations in regards to timing during the day? Do you send 7 days a week?
How much delay do you recommend between each outgoing email?

4) Do you use any links in your email? I assume you place a website and a meeting link (calendly or else) in the signature?
How about a small picture in the signature?

5) If I stick to the100 emails a day (+Mailreach warm-up on autopilot) per account...
Are the follow-ups and my replies to answers included in the 100 emails?
That would mean I can only send 50 new ones a day (+ roughly 50 follow-ups a day)?

Kindly let us know what would be helpful for you.
Are you curious about our feedback or features of Emelia? Anything else we could assist you with?

 

[Shatzyo]

1) If I plan to send 100 mails daily, is there benefit now to switch to G Suite, if I plan to use the same @gmail?
2) If my plan is to send one mail, receive reply and immediately then call the lead (from the business side it is best, do not want to loose the lead) should I send the prospect another mail (to help the deliverability to insert some back and forth mails)?
3) If I use custom tracking domain with a link to Google Maps, do you think it will you scammy?
4) I have read that you advocate 1 follow up email if email is not answered saying it helps deliverablity. Though I wonder wheather it leads to higher possibility to being reported as spam?

1) I don't understand. Sending from G Suite / G Workspace is much better than sending from a @gmail.Com inbox (which leads to spam in 80% of the cases, especially when sending business emails).
2) Don't send emails if you don't have to because of deliverability. Just send emails when needed, that's all. Email warming does the job for you with the back and forth conversations.
3) I don't know, I don't think so but try it with Mailreach Spam Tester : https://www.mailreach.co/email-spam-test/
4) Max 2 follow ups as the more you follow up, the more spam complaints you'll get. The fewer the better for reputation but sending follow ups is still important to generate leads.

@Shatzyo thank you so much for answering my questions, this is extremely helpful.

Here are the last questions I can currently think of before starting in about 1 month (will keep you updated here):

1) Could you provide us with some reference numbers to know how we perform?
open rate, CTR, reply rate, meetings booked, etc.

2) Assuming I use Apollo and after running out of leads I scrape from Sales Nav...
Do you know a tool that can match an old list with a new list and filter out the unused contacts?

3) Any recommendations in regards to timing during the day? Do you send 7 days a week?
How much delay do you recommend between each outgoing email?

4) Do you use any links in your email? I assume you place a website and a meeting link (calendly or else) in the signature?
How about a small picture in the signature?

5) If I stick to the100 emails a day (+Mailreach warm-up on autopilot) per account...
Are the follow-ups and my replies to answers included in the 100 emails?
That would mean I can only send 50 new ones a day (+ roughly 50 follow-ups a day)?

Kindly let us know what would be helpful for you.
Are you curious about our feedback or features of Emelia? Anything else we could assist you with?

1) Aim for 50% open rate minimum. I have between 50% and 80% open rate on average. Never below 50%. Difficult to give references for reply and lead rates (I don't track the links / CTR, I don't care). Reply rates and lead rates depend a lot of what you sell and your CTA. You can have a 10% reply rate of people replying "I hate you, never contact me again". I ask for calls in my sequences and I aim to have at least 1-2% lead rates (meetings booked).

2) You'll figure this out later. Just get leads and make sales first, this is a problem of the rich. Or in very small industries with only a few people. For that, cold email sucks. You need volume.

3) 5 days a week, workdays. I target professional people, never B2C. Timing from 8am to 6pm, send through out the day. Nothing more.

4) One link max if I have to or zero links to secure deliverability. I don't use calendly links in the first email, it doesn't look "hand made". I make my emails look written by hands, not automated. Calendly links can make an email more "automated", but you can still have good results. Just compare with and without and see.

5) Stick to 100 new people contacted each day, without counting the follow ups + Mailreach autopilot mode.

But you need to know that you have to test things, being good at cold emailing usually means doing regular A/B tests to compare versions. For some difficult industries (subject to spam words) or for difficult targets, you'd need to send fewer emails per day to maintain a good deliverability because they hit the button "mark as spam" more often than others.