High Volume vs High Ticket Sales - Which is Better?

[Thomas6]

How to find & promote high ticked sales??

 

[SirLouen]

For the low ticket item I would be doing all of the work myself because all I'm doing is selling 1 niche product from my own website (drop shipping).

I would go hands down for the low ticket then, but I prefer confort over management. Sometimes I would chose the other one just for the experience of doing so. Business-wise, low ticket seems to be more profitable with what you comment.

 

[SilverClouds]

The low ticket offer is somebody else's products (drop shipping) the high ticket product is my own service.

The low ticket product can be scaled worldwide and I can build a huge email list to resell the same item over and over.

The high ticket might be a one off sale.

I think you answered your own question... Do both, if you can manage it. Then you have cash both from cheapskates and higher ticket clients if you manage to sell to them.

I personally prefered b2c because people acted differently... Don't get me wrong, there were annoyances too, but they felt they were splurging on themselves so they were more eager to buy. In b2b they treat my services like a visit to the dentist or something... They kinda need it, but they would prefer not to. It makes sales and closing a small nightmare. They're not treating it like an investment, but like a cost, something annoying... It always feels like I'm on a lost position. B2c sales are easier. Or maybe I'm doing something wrong, idk, but these are my observations.

This is my biggest problem now... I'm doing b2b and they're literally hostile. In b2c they feel they're pampering themselves, or that it's form of entertainment. I'm unsure how can I either make it funnier for b2b clients somehow (probably not going to happen) or base selling on some of their emotions so they get more eager to buy. I don't know... Let's face it, b2b is what it is - a bit boring. And people would prefer to spend that money on lifestyle services or new iphone.

 

[Willyfish]

Hello everyone, I'm caught in a bit of a dilemma. (Choosing a new niche).

What do you think is better?

Selling lots of small items ($10 profit per sale for example) or selling something expensive with a big markup ($1000 profit per sale?)

stop switching niches bro

 

[homeriscool]

stop switching niches bro

I work on one niche, and once it set up and working I move onto another

 

[Willyfish]

I work on one niche, and once it set up and working I move onto another

Happy to know you have superpowers like that.

I try to focus on a single business for 3 years now and avoid any type of shiny object syndrome.

You are definitely a smart simpson! (not like all simpsons around here but shhh )

 

[homeriscool]

I think you answered your own question... Do both, if you can manage it. Then you have cash both from cheapskates and higher ticket clients if you manage to sell to them.

I personally prefered b2c because people acted differently... Don't get me wrong, there were annoyances too, but they felt they were splurging on themselves so they were more eager to buy. In b2b they treat my services like a visit to the dentist or something... They kinda need it, but they would prefer not to. It makes sales and closing a small nightmare. They're not treating it like an investment, but like a cost, something annoying... It always feels like I'm on a lost position. B2c sales are easier. Or maybe I'm doing something wrong, idk, but these are my observations.

This is my biggest problem now... I'm doing b2b and they're literally hostile. In b2c they feel they're pampering themselves, or that it's form of entertainment. I'm unsure how can I either make it funnier for b2b clients somehow (probably not going to happen) or base selling on some of their emotions so they get more eager to buy. I don't know... Let's face it, b2b is what it is - a bit boring. And people would prefer to spend that money on lifestyle services or new iphone.

Jeez B2b doesn't sound like too much fun.

It must be a hard sell if they are literally hostile with you.

 

[homeriscool]

Happy to know you have superpowers like that.

I try to focus on a single business for 3 years now and avoid any type of shiny object syndrome.

You are definitely a smart simpson! (not like all simpsons around here but shhh )

I like to build a system that can operate without me

Allows me to start a new project and still earn from the systems I've already built.

Rank and rent sites are a perfect example.

 

[SilverClouds]

Jeez B2b doesn't sound like too much fun.

It must be a hard sell if they are literally hostile with you.

I literally delivered b2c service a moment ago. Trying to get back to that 500 a day hustle that I had in the past. It was a mix of low and high ticket and I think this worked best. Plus b2c so customers aren't total psychos. So, I just finished that order... Took me 15-20 minutes, was funny to do and honestly, I'm giving a bit of shitty service... Like, I'm so overworked with my b2b pseudo-agency clients that I literally forget to process orders from b2c clients from that 2nd hustle (well, can happen if you have too many hustles at once, heh). So, that client ordered a week ago(!) and I forgot she exists. And she canceled because she didn't receive anything (obvious). But yesterday I wrote to her, excusing that I was busy with my (nonexistant) b2c offline clients, blabla, and I offered her $2 discount for her trouble and she DID order again. Even after me ignoring her for a week (ie being just bad at customer service, let's face it). And it's not the first time... Another client ordered also and waited a week for me to respond at all, I gave discount (well, I had to give something for providing shit service, huh), she ordered. NO NEGATIVE REVIEWS. Sorry for bold. But, people, no negative reviews even through I'm fucking it up completely. That's b2c.

Meanwhile, b2b:
They yell at me during sales DMs/calls/emails even before I start to explain my service in detail. I pour all my energy into providing perfect service and customer service, they write to me in the middle of the night. I give them good results! Their traffic and sales go up after my marketing campaigns. They give me referrals/their friends come to me. And after few months they yell at me and want their money back (remember that I actually provided them results and they refered me to their friends with no incentive, lol) and threaten that they'll give me a bad review and tell all their friends and friends of their friends and half the internet how shitty I am!

Fuck, maybe I'm doing something wrong or I have a bad traffic source, but if that's supposed to be that marketing agency multi-millionaire dream, I think I'll pass...

I'm so demotivated I just want to go back to b2c to have base income and spam some nutra or whatever.

 

[homeriscool]

I literally delivered b2c service a moment ago. Trying to get back to that 500 a day hustle that I had in the past. It was a mix of low and high ticket and I think this worked best. Plus b2c so customers aren't total psychos. So, I just finished that order... Took me 15-20 minutes, was funny to do and honestly, I'm giving a bit of shitty service... Like, I'm so overworked with my b2b pseudo-agency clients that I literally forget to process orders from b2c clients from that 2nd hustle (well, can happen if you have too many hustles at once, heh). So, that client ordered a week ago(!) and I forgot she exists. And she canceled because she didn't receive anything (obvious). But yesterday I wrote to her, excusing that I was busy with my (nonexistant) b2c offline clients, blabla, and I offered her $2 discount for her trouble and she DID order again. Even after me ignoring her for a week (ie being just bad at customer service, let's face it). And it's not the first time... Another client ordered also and waited a week for me to respond at all, I gave discount (well, I had to give something for providing shit service, huh), she ordered. NO NEGATIVE REVIEWS. Sorry for bold. But, people, no negative reviews even through I'm fucking it up completely. That's b2c.

Meanwhile, b2b:
They yell at me during sales DMs/calls/emails even before I start to explain my service in detail. I pour all my energy into providing perfect service and customer service, they write to me in the middle of the night. I give them good results! Their traffic and sales go up after my marketing campaigns. They give me referrals/their friends come to me. And after few months they yell at me and want their money back (remember that I actually provided them results and they refered me to their friends with no incentive, lol) and threaten that they'll give me a bad review and tell all their friends and friends of their friends and half the internet how shitty I am!

Fuck, maybe I'm doing something wrong or I have a bad traffic source, but if that's supposed to be that marketing agency multi-millionaire dream, I think I'll pass...

I'm so demotivated I just want to go back to b2c to have base income and spam some nutra or whatever.

This sounds like a digital marketing nightmare!

That's defiantly not for me.

I don't care how much they pay, I just couldn't put up with that.

It must be bad if your thinking about going back to spamming Nutra

 

[HoNeYBiRD]

That's the problem right there. In this economy I'm unsure which one is best....

If that's the dilemma, that probably shouldn't be one.

The wealthy is always the least affected. I mean obviously they have a lot more to lose, but even if they do lose some, they still have plenty to spend. When you are accustomed to a lifestyle, you won't settle for less just because there's a crisis, "a bit of" inflation and whatnot. You also need to keep appearances, you can't afford to get categorised into a lower tier once you reached the top. High ticket items/luxury products will always sell.

One of the most striking characteristics of the luxury sector is that spending is often based not on rational decision-making process and reasoning, but on emotions and feelings. The price of a product is not something, which gets taken into much consideration.

There are differencies between industries, how well they do in this situation. The (luxury) travel sector is still far from where it was in 2019, but exactly because of this, what people spare on travel/vacation, they can and do spend it on something else, e.g. home luxury products.

The luxury industry is already bouncing back and will continue to grow to never-seen heights in the upcoming years. True, there was a slump in 2020, but that's the past, 2021 surpassed pre-pandemic 2019:
https://www.statista.com/statistics/245852/total-revenue-of-the-lvmh-group-worldwide/https://www.statista.com/statistics/267466/global-revenue-of-the-kering-group/
There doesn't seem to be an issue with the demand. The issue is more like with the supply these days, that for instance you need to wait often for over a year, if you want to get certain new car models, especially if you're fixed on a particular trim level and these aren't necessarily the exotic cars either.

This post is not an answer to your thread-starter dilemma though, just something to consider before dismissing the idea of selling high ticket items, because of the present shape of the economy.

 

[homeriscool]

If that's the dilemma, that probably shouldn't be one.

The wealthy is always the least affected. I mean obviously they have a lot more to lose, but even if they do lose some, they still have plenty to spend. When you are accustomed to a lifestyle, you won't settle for less just because there's a crisis, "a bit of" inflation and whatnot. You also need to keep appearances, you can't afford to get categorised into a lower tier once you reached the top. High ticket items/luxury products will always sell.

One of the most striking characteristics of the luxury sector is that spending is often based not on rational decision-making process and reasoning, but on emotions and feelings. The price of a product is not something, which gets taken into much consideration.

There are differencies between industries, how well they do in this situation. The (luxury) travel sector is still far from where it was in 2019, but exactly because of this, what people spare on travel/vacation, they can and do spend it on something else, e.g. home luxury products.

The luxury industry is already bouncing back and will continue to grow to never-seen heights in the upcoming years. True, there was a slump in 2020, but that's the past, 2021 surpassed pre-pandemic 2019:
https://www.statista.com/statistics/245852/total-revenue-of-the-lvmh-group-worldwide/https://www.statista.com/statistics/267466/global-revenue-of-the-kering-group/
There doesn't seem to be an issue with the demand. The issue is more like with the supply these days, that for instance you need to wait often for over a year, if you want to get certain new car models, especially if you're fixed on a particular trim level and these aren't necessarily the exotic cars either.

This post is not an answer to your thread-starter dilemma though, just something to consider before dismissing the idea of selling high ticket items, because of the present shape of the economy.

Thanks for your lengthy, detailed response.

I got a lot out of it and I'm sure other people will too.

 

[Faina]

Hello everyone, I'm caught in a bit of a dilemma. (Choosing a new niche).

What do you think is better?

Selling lots of small items ($10 profit per sale for example) or selling something expensive with a big markup ($1000 profit per sale?)

Everything is learned in the process of testing)

 

[SilverClouds]

If that's the dilemma, that probably shouldn't be one.

The wealthy is always the least affected. I mean obviously they have a lot more to lose, but even if they do lose some, they still have plenty to spend. When you are accustomed to a lifestyle, you won't settle for less just because there's a crisis, "a bit of" inflation and whatnot. You also need to keep appearances, you can't afford to get categorised into a lower tier once you reached the top. High ticket items/luxury products will always sell.

One of the most striking characteristics of the luxury sector is that spending is often based not on rational decision-making process and reasoning, but on emotions and feelings. The price of a product is not something, which gets taken into much consideration.

There are differencies between industries, how well they do in this situation. The (luxury) travel sector is still far from where it was in 2019, but exactly because of this, what people spare on travel/vacation, they can and do spend it on something else, e.g. home luxury products.

The luxury industry is already bouncing back and will continue to grow to never-seen heights in the upcoming years. True, there was a slump in 2020, but that's the past, 2021 surpassed pre-pandemic 2019:
https://www.statista.com/statistics/245852/total-revenue-of-the-lvmh-group-worldwide/https://www.statista.com/statistics/267466/global-revenue-of-the-kering-group/
There doesn't seem to be an issue with the demand. The issue is more like with the supply these days, that for instance you need to wait often for over a year, if you want to get certain new car models, especially if you're fixed on a particular trim level and these aren't necessarily the exotic cars either.

This post is not an answer to your thread-starter dilemma though, just something to consider before dismissing the idea of selling high ticket items, because of the present shape of the economy.

But you see? LV bags is b2c! That's what I'm talking about, b2c is an easy sell, regardless if it's full-on luxury or just middle class splurge. People love to blow money on themselves. They don't necessarily like to invest in business/work and they don't necessarily like to work at all. If they could have money falling from the sky with no work and spend it all on b2c - luxury bags, clothes, spas, lifestyle, entertainment, consumer electronics... They would.

That said - people, miracle. I had about 10 b2b sales talks today and nobody yelled at me, everyone was nice. Idk wtf, maybe the corona crisis is slightly better or they already got scammed by 'agency owners' that worked at Walmart (or equivalent) 2 days ago so many times in a row that they finally started to search for experienced specialists.

That said, on Friday I yelled back at 3 people yelling at me. But today about 10 people, most being extra nice and super interested, one being a bit cold (but then, that person is a health professional, so kinda stiff, maybe it's just that, not hostility).

Thanks for support and encouragement @homeriscool , I hope your business ideas will do well, good luck to you.

 

[DediRock]

High Volume, High Ticket sounds like the ideal solution.

 

[phhp]

high ticket or low ticket, choose whichever you can sell faster. Faster you sell, faster you make money.