Depends on what your goals are, but personally I would stay away from shoutouts and all that shit, unless you are hoping for your page to turn into: low quality engagement, losing followers and ultimately just the demise of the page from an authentic point of view.
If you were able to build this page quickly and you are working full time and this is literally for extra cash, I would say go for it to be honest - because once you go down this route it is hard to go back on it as the damage is somewhat done. In my niche there are a few big players that in theory could be a big problem of mine (better name, bigger audience etc), but they literally sell shoutouts for the most irrelevant shit I have ever come across in my life it is startling, sure they might be making their couple euro / dollars / pounds per day, but the likelihood is that it is not long term, sustainable or realistic to replace a full time job.
With that that, and I am just thinking off the dome here atm, there would be ways in which you could keep your audience genuine, engaged and set for yourself up for long term success (this is what I think the goal ultimately is with IM - have dabbled my toes in the stuff you are thinking off and personally it is just not worth the effort for the short term spike in cash, if at all any).
- You are getting traffic, which arguably is the hardest part
- Point this traffic to SOMEWHERE with long term capabilities, either a website or Youtube
- Pick your topic and tailor your memes towards that topic, this is where the handholding has to stop, as I am not sure what niche you are in or is it just general shit going on or whatever, but the long and the short of it is that TYPICALLY these memes have some real world context. Often times it gets completely exaggerated and taken out of context, but there is often an origin of them. Take for example the corn kid, I think it was a news ainterview or some shit? Meanwhile the recent Jamal trend, he is an actor of sorts? (think I saw him on a red carpet for a Black Panther premier?), but anyway you could essentially make a website / youtube channel in which you are explaining the origins of the memes and the generalish timeline of them, and use your page to get the audience there.
Not sure what a CPM amount would be for a niche like that, but in my niche it is apparently €15, if you got your 20k views per week, that would be about 300 a week, yes there is more work involved, yes there is reason to upskill involved and no it is not as easy as listing a post on Fiverr and hoping for the best.
But it is long term, sustainable revenue, that you could in theory rely on receiving every month, as opposed to worrying to not selling shoutouts.
Just my 2 cents
