Yes. Easier by far.
There is almost no challenge in it anymore, and it scares me to think that one day, it'll tighten up and become difficult, so I can no longer do it.
"Back in the day" you would just spam the keyword on-site, go off and spam a bunch of comments, social media posts (the only thing that was easier back then was Facebook), and it was boring. It was a game of "who could spam the most" whilst being passable enough to keep the visitor on the page. It was low.
The game got better and more interesting, but it's pretty bland now.