I know somebody who turns cold emails into hot emails.
What they do is they blast out a lot of emails and have people email to another email address to get a freebie.
And the people who bother to do that end up in an opt-in list because they opt-in with their action, and they have to formally opt-in to get their freebie.
So I hope you see the chain here.
You start with cold emails that are scraped materials .
And then, because of the recipient's action, they end up opting into another email that also targets them.
How do they target? They self-select .
For example, if you send out 10 million emails about plastic surgery, people looking for plastic surgery are the only ones that would bother.
Get them in on the opt-in list.
That opt-in list will be worth a lot of money .
That's just one way to play based on my friend's experience.
I'm sure there are other alternatives out there.