Question for facebook ads targetting pros...

[googlebis]

I want to promote a birthday gift with FB ads...
I want to target people who have a family member or friend and want to do happy birthday for them...

I want to use facebook ads specifically because i have a made a video and i'm hoping it will get some shares because my budget is pretty low.

any advice will be appreciated

 

[googlebis]

or maybe i should go for youtube search ads?

 

[perrymason]

You should put more effort into knowing your audience and product. A happy birthday thing can go from a 10 year old making a hand drawing for her mother to an elder father buying a bottle of whisky for his 35 year old son.

Either platform will make you money, maybe facebook could be easier to manage and has cheaper prices.

 

[Nilitodi]

You should put more effort into knowing your audience and product. A happy birthday thing can go from a 10 year old making a hand drawing for her mother to an elder father buying a bottle of whisky for his 35 year old son.

Either platform will make you money, maybe facebook could be easier to manage and has cheaper prices.

A great example. But Facebook is often banned.

 

[Carlos Campo]

Easy: Target with the copy/creative
Use broad targeting but talk to your ideal client in the ad

For example you can use the pain point of not knowing what to gift

FB will do the rest