TheVigilante
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- Aug 31, 2010
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Combine SEO and a visual platform, and you get... Pinterest!
That’s exactly what makes Pinterest stand out: It combines the power of search with visual content.
When used correctly, Pinterest can be a hell of an advertising channel. https://business.pinterest.com/en/advertise/, they deliver a 2.3x lower cost per conversion than ads on social media.
Were you thinking about getting your hands dirty with Pinterest Ads? https://tinuiti.com/blog/paid-social/pinterest-ads/ shared this summary of the various ad forms you can use.
Pinterest Promoted Pins: This is the most standard ad type. They’re similar to organic pins and have a native look. You can use this ad type to:
Raise brand awareness
Promote engagement campaigns
Drive traffic campaigns
Rich Pins: These are a type of organic Pin that automatically sync information from your website to your Pins. They’re actually free, but you’ll need to apply in order to use them.
Shoppable Product Pins: In April 2020, Pinterest added a Shop Tab to make it easier for users to make a purchase based on a visual search. And it also made it easier for shops to sell. Product Pins allow you to gain a top spot in the Shop Tab, and come from two sources:
Catalogs: A scaled way to upload a data source of products. Product Pins from catalogs can be added to product groups and promoted as shopping ads.
Rich Pins: Saved to Pinterest directly from a product page on an advertiser’s website. These, however, can’t be promoted as ads.
That’s exactly what makes Pinterest stand out: It combines the power of search with visual content.
When used correctly, Pinterest can be a hell of an advertising channel. https://business.pinterest.com/en/advertise/, they deliver a 2.3x lower cost per conversion than ads on social media.
Were you thinking about getting your hands dirty with Pinterest Ads? https://tinuiti.com/blog/paid-social/pinterest-ads/ shared this summary of the various ad forms you can use.
Pinterest Promoted Pins: This is the most standard ad type. They’re similar to organic pins and have a native look. You can use this ad type to:
Raise brand awareness
Promote engagement campaigns
Drive traffic campaigns
Rich Pins: These are a type of organic Pin that automatically sync information from your website to your Pins. They’re actually free, but you’ll need to apply in order to use them.
Shoppable Product Pins: In April 2020, Pinterest added a Shop Tab to make it easier for users to make a purchase based on a visual search. And it also made it easier for shops to sell. Product Pins allow you to gain a top spot in the Shop Tab, and come from two sources:
Catalogs: A scaled way to upload a data source of products. Product Pins from catalogs can be added to product groups and promoted as shopping ads.
Rich Pins: Saved to Pinterest directly from a product page on an advertiser’s website. These, however, can’t be promoted as ads.
