Do video ads convert better than image ads on facebook ads?
- Thread starter sm016
- Start date
NPM Facebook Agency
Power Member
- Dec 7, 2020
- 615
- 141
With my current campaigns, I find video more effective, because the content in the video will appear more vivid than the image.
Juherianto
Regular Member
- Oct 25, 2020
- 492
- 351
I think it depends on the product you promote if your product doesn't need a demonstration that image ads will be good. The reason most marketers still testing image ads because you don't know whether your image ads or video ads can give a better response. Different people respond to a different types of ads. That's why the best advice is always to A/B test to see which ads work best for you.
Chris_jaden
Registered Member
- Apr 23, 2020
- 68
- 28
Technically an image could convert more than a video, it just depends on the creativity and content of the image.
- May 13, 2013
- 7,035
- 1,974
This is totally product dependent as well as geo
You can't sell educational services in some geo by using vedios
Eg MBA programs and the likes
Check your product..go on fb library
Dig more then implement
You can't sell educational services in some geo by using vedios
Eg MBA programs and the likes
Check your product..go on fb library
Dig more then implement
arkaye
Senior Member
- Feb 7, 2015
- 932
- 279
Exactly! However it will also depend on the target viewers. Lots of factors to consider.
Adriana Chan
Junior Member
- Jan 12, 2021
- 170
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today's trend is gradually moving towards content in the form of video clips, people prefer to consume videos rather than text and images
Chris_jaden
Registered Member
- Apr 23, 2020
- 68
- 28
I think it depends on the level of engagement, for instance an image could be more engaging than a video. So it's all about the content. Granted all things being equal, a video should have more content than an image
In short:
Consider the type of product and the habits of the type of product buyers.
But at the same time, disregarding this above, can we consider that, in general, video ads work better, simply because they are different from the other content in the user's feed?
Consider the type of product and the habits of the type of product buyers.
But at the same time, disregarding this above, can we consider that, in general, video ads work better, simply because they are different from the other content in the user's feed?
D
Deleted member 657006
Guest
Get.
Video creator or invideo
Do a/b testing with wp plugin.
Gd luck
Video creator or invideo
Do a/b testing with wp plugin.
Gd luck
ankur0535
Failed to resolve a dispute resolution thread.
- Dec 20, 2020
- 169
- 39
Videos do convert much better than the image, take an example from the Puma ads, I have seen their multiple ads. The more demanding Nitro shoes are a recent addition to their collection. Puma runs two type of campaigns in which they have showcase Nitro shoes as image and in one ad they have showcase the video. I was attracted towards the video one, this is my opinion might be somebody have different one. A proper working of the product will convert more rather then just displaying its image.
diamondhands
Regular Member
- Jun 8, 2014
- 269
- 214
Yes they do. Here's a screenshot from my other thread here that I posted yesterday on how do I create video ads (at least for eCom, but it's pretty much the same for info-products, agency type of stuff, etc.):
Oh my, why the image is so massive here...
Oh my, why the image is so massive here...
Digital Waiter
Junior Member
- Feb 22, 2020
- 100
- 26
it's totally depending on the creatives for image or video. If your video is good than video convert better than image.
Hey, do you have a Facebook account I need to buy
X-R0
Senior Member
- May 7, 2017
- 948
- 271
Videos and Gifs are performing generally better because it draws more attention when people scroll to their timelines.
But it also depends a bit on the target audience and message, it's the same discussion about long or short Ad copy and both can perform less or better depending on targeted audience
so in a nutshel, test test test
But it also depends a bit on the target audience and message, it's the same discussion about long or short Ad copy and both can perform less or better depending on targeted audience
so in a nutshel, test test test
unstoppablegrowth
Newbie
- Jun 11, 2021
- 10
- 3
It's always worth testing both images and video but it majorly depends on the offer. For lead gen I murder it with images and with ecom I mainly have success with videos.
OKFB
Regular Member
- Jul 18, 2014
- 400
- 32
Hi! Yes, it is, video is more effective in advertising. a video can be more informative and colorful to attract people than a picture.