TheVigilante
Banned - Multiple Rules Violations
- Aug 31, 2010
- 14,993
- 16,105
Starting out with a low budget?
Here’s a straight and easy https://www.socialmediaexaminer.com/facebook-ad-testing-on-budget-proven-method/ to test your ads with a $250-300 budget spread in a 7-10 day window.
Given its nature, the Facebook advertising platform rewards big spenders. But this doesn’t mean you can’t leverage Facebook Ads with a smaller budget.
Focus on three main creative components: copy, visual, headline.
+ Copy tests: You’ll start by testing three copy lengths.
A short version of one to two punchy sentences.
A medium-length copy, made of 3-4 sentences.
A long copy made of a couple of paragraphs.
+ Visuals: Here’s where your images, GIFs, and videos come into play. Get between 3 to 5 very different ones ready.
+ Headlines: This is the last element of your ad. Three to five again.
Framework
Once you have come up with different copies, visuals and headlines, start the tests.
Copy test: Launch 3-5 different ads with the same audience, objection, image and headline. The only thing that changes is the copy. Let the test run for a few days. And once you have a winner, move to the next element.
Visual test: Duplicate the ad that performed the best in the previous test and add the different visuals you prepared. Let each one of these run for a few days, then pick the winner and move to the next phase.
Headline test: You have the best performing combo of copy and visual. It’s time to find the best headline. Create different variations of the ad with different headlines. And keep the other elements the same. Again, let the campaign run for a few days and then decide which headline is the best.
Here’s a straight and easy https://www.socialmediaexaminer.com/facebook-ad-testing-on-budget-proven-method/ to test your ads with a $250-300 budget spread in a 7-10 day window.
Given its nature, the Facebook advertising platform rewards big spenders. But this doesn’t mean you can’t leverage Facebook Ads with a smaller budget.
Focus on three main creative components: copy, visual, headline.
+ Copy tests: You’ll start by testing three copy lengths.
A short version of one to two punchy sentences.
A medium-length copy, made of 3-4 sentences.
A long copy made of a couple of paragraphs.
+ Visuals: Here’s where your images, GIFs, and videos come into play. Get between 3 to 5 very different ones ready.
+ Headlines: This is the last element of your ad. Three to five again.
Framework
Once you have come up with different copies, visuals and headlines, start the tests.
Copy test: Launch 3-5 different ads with the same audience, objection, image and headline. The only thing that changes is the copy. Let the test run for a few days. And once you have a winner, move to the next element.
Visual test: Duplicate the ad that performed the best in the previous test and add the different visuals you prepared. Let each one of these run for a few days, then pick the winner and move to the next phase.
Headline test: You have the best performing combo of copy and visual. It’s time to find the best headline. Create different variations of the ad with different headlines. And keep the other elements the same. Again, let the campaign run for a few days and then decide which headline is the best.
