[Guide / Discussion] Get targeted, engaging subscribers with Facebook Ads

Paukerin

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Hey guys, since I learned a lot here in this community I decided to tell you about a method I use to get subscribers, which works really well (for me).

I'm not an expert and I know there are a lot of guys here who know their stuff but maybe this little guide will help someone as it helped me to gain a good amount of subscribers in a relatively short period of time (2 months).

Sure, you can go to whatever SMM panel you like and buy your 1000 subscribers but these are "dead" people who are not engaging and just sitting there. If your clicks are sh*t, everyone will know that your channel is not real. And those subscribers won't give you the most important thing: WATCH TIME ;)

So let's go.

First, this is a screenshot of my FB campaign:
Bildschirmfoto 2021-01-24 um 16.09.06.png


These $0.21 are important. For a basic traffic campaign, this would be quite a high CPC - since you're looking for low numbers here. But out of these 526 link clicks, I gained approximately 330 subscribers. You can do the math.

A few things you need to know: my channel has a really specific niche (education/history) and it's a German channel, this means my audience isn't that big and I believe, my costs would be even lower if I targeted an English speaking audience in a broader niche. So there's definitely room for improvement.

So, here's how I set up this campaign:

I won't tell you how to set up a business account or general things about FB ads, you can find a lot of guides for this.

My audience:
For targeting the right demographics on FB I had a look on the YouTube - analytics page, so I knew men between the ages of 34-65+ were most likely to click on the ad. I also know what kind of content they like to watch, read, listen to... You need to have a good understanding of your target audience for this method to work.

My campaign :
1. I created a FB page for my YouTube channel and added the page to my business account
2. I chose traffic as the campaign goal
3. I uploaded my channel trailer on FB and wrote an engaging title and description for the ad
4. (and I believe this is the little twist here) the link of my ad is a subscription link to my channel

This way whenever someone clicks the link, he/she will go to this page and will be asked for his/her subscription
Bildschirmfoto 2021-01-24 um 16.28.27.png


The link looks like this: http://www.youtube.com/channel/REPLACE_WITH_ID?sub_confirmation=1 the ID is your channel ID (obviously ;) )
My ad also got a nice amount of likes and shares.

Results: My channel went from 310 to 618 subscribers in 2 weeks. My last 3 videos got between 400-2100 views organically. I also share them in groups, but around 11% of them came from subscribers.

This is no magic or anything, it's something that helps me and might give someone an idea :)

Have a nice day everyone.
 
Thank fo the tip!
i think about targetting world wide audience speaking english (most click will come from India, Pakistan...)
Will this hurt my channel?
 
Thank fo the tip!
i think about targetting world wide audience speaking english (most click will come from India, Pakistan...)
Will this hurt my channel?
If you‘d like to have for example US audience you just need to choose this country or any Tier 1 country. This will exclude other countries. If your channel is monetized you won’t get high CPM rates from Tier 3 countries like India.
 
If you‘d like to have for example US audience you just need to choose this country or any Tier 1 country. This will exclude other countries. If your channel is monetized you won’t get high CPM rates from Tier 3 countries like India.
Thanks.. any idea about US facebook CPC? or it depends on the compaign
 
Did you target only desktop? As I know it, Facebook ads won't open the YouTube app on mobile, so a person won't be signed in because it'll open the link to your channel in Facebook's own browser on mobile.
 
Did you target only desktop? As I know it, Facebook ads won't open the YouTube app on mobile, so a person won't be signed in because it'll open the link to your channel in Facebook's own browser on mobile.
I‘m sorry, of course only desktop. I forgot to mention it in my OP. Thanks for the heads up :)
 
An english audience would cost more by the way..
$0.30/subs is not an incredible price honestly.
It's more incredible that you got 2000 views from 600 subs, but not sure if they come from this campaign (i doubt) :)
 
An english audience would cost more by the way..
$0.30/subs is not an incredible price honestly.
It's more incredible that you got 2000 views from 600 subs, but not sure if they come from this campaign (i doubt) :)
Well, I was able to get a CPC of 0.07$ or even lower when I had a quiz page that I promoted. So why do you think English audience is more expensive? As long as my subscribers are writing comments and watching videos I won’t say 0,30$ is bad. But yeah there might be niches where it’s easier and cheaper to get some.
 
Good read. Have you experimented with tier 2 and tier 3 geos? What kind of CPC can we expect for direct link clicks from those geos?
 
Good read. Have you experimented with tier 2 and tier 3 geos? What kind of CPC can we expect for direct link clicks from those geos?
Thanks, unfortunately I have no experience with Tier2 or Tier3 countries but usually they are cheaper. I would start a test campaign for 3 days (budget 5-10$) and then have a look at the performance. You‘ll also get different CPCs for different age groups.
 
great post, but
first of all before anything, to get engaging subs u should have engaging content

so, how much have you put on that 200 or 300 subs because this looks so promising for me
 
If you run such ad for mobile devices, fb WI open your channel link inside their own browser where user will not be signed in so better run the ads for desktop devices
 
If you run such ad for mobile devices, fb WI open your channel link inside their own browser where user will not be signed in so better run the ads for desktop devices
yeah, I hope people are reading this because I need to figure out how to edit the first post since this is important : you need to target only desktop users.
great post, but
first of all before anything, to get engaging subs u should have engaging content

so, how much have you put on that 200 or 300 subs because this looks so promising for me
That’s of course the main task - no one will subscribe if your channel trailer is not attractive for your potential audience. I‘m not a professional editor though, it’s basically historical content for people who are interested in history ;) I‘ve got a thread in the journey section and my channel got pushed by a bigger YouTuber in the beginning. But I believe I was lucky.
 
Bro that means You spent $110.46 and got $2.98 per subscriber for 330 Subs.
To get 1K subs you will need to spend $2987. Don't you think this is too costly method?

I know you can not compare it with panel subs but this is not cost effective.
Either Click to Subs ratio should be increased or cost per click should be lower in order to get reasonable subs.
 
So you paid around 100$ for 330 subs? That's actually not bad if those subs are active.
that is correct and I can’t complain. Of course 100% engagement would be impossible but I see increasing views and likes on my video.
Bro that means You spent $110.46 and got $2.98 per subscriber for 330 Subs.
To get 1K subs you will need to spend $2987. Don't you think this is too costly method?

I know you can not compare it with panel subs but this is not cost effective.
Either Click to Subs ratio should be increased or cost per click should be lower in order to get reasonable subs.
How did you calculate this? :eek: I mean I‘m not a math genius myself but 330 subs for 100$ would be 0,33$/subscriber :D
 
How did you calculate this? :eek: I mean I‘m not a math genius myself but 330 subs for 100$ would be 0,33$/subscriber :D

Dang!! Looks like I suck in maths so badly. You are correct It is $0.33 per sub and to get 1K subs it will be $334.73 :eek:
 
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