Competing for competitors branded keywords

[Mauwmauwmauw]

I'm curious to hear your thoughts, clearly it's a challenge to compete on this level..

Has anyone tried going for the actual branded keywords of their competition (for example in the SaaS field)?

 

[t2van]

They do it in Saas world all the time. You only got to search for a competitor and things come up on the PPC... I go after competitors in the SERPs (organic) and it works well for me. I've written it up on here and I think others have also.

 

[710fla]

You can also use parasites for this, if your competitor hasn't already

 

[Mauwmauwmauw]

They do it in Saas world all the time. You only got to search for a competitor and things come up on the PPC... I go after competitors in the SERPs (organic) and it works well for me. I've written it up on here and I think others have also.

So I went through your messages, can't find write ups on this subject.
Do you mind explaining the strategy to me?
For example would I focus on pages like "MyBrand vs Comp.Brand" or do you have other suggestions?

I appreciate your input!

 

[t2van]

So I went through your messages, can't find write ups on this subject.
Do you mind explaining the strategy to me?
For example would I focus on pages like "MyBrand vs Comp.Brand" or do you have other suggestions?

I appreciate your input!

https://www.blackhatworld.com/seo/method-ranking-as-an-alternative-ecommerce.1262939/
I focused for e-commerce use but you could do similar for anything really..

 

[Mauwmauwmauw]

Ok super useful! Thanks for sharing this.