Can you help a brother out with an interview assignment?

[narc]

So, I'm trying to land a remote SEO position. I got one written assignment where I have to answer a technical SEO question (I got it, don't worry) and then this:

"Our company currently targets two broad customer segments

• SaaS solution for customers hosted on public cloud
• On premise solution for enterprise customers with their own private cloud solution

Our goal this year is to bring in x amount of new customers for our SaaS product and x amount new enterprise customers for our on premise product. What needs to be done? Please give us some improvements or changes you would like to see."

I guess it is a more generic question about marketing, so do you guys have any thoughts r advice on this?

Much appreciated.

 

[Azaan]

Maybe your not fit for the job then?

 

[ContentExpert]

Maybe your not fit for the job then?

That's for the employer to determine.

 

[happycow011]

Daaaaammmmmmmmnnnn! I love you guys lol

 

[Deleted member 1313244]

OP are you sure this job is the right fit for you?

 

[narc]

Well, from the first conversation I had with the employer, we talked about SEO related issues both on-page and off-page.
I have answered this type of question-assignments in the past, but it feels like I offer them free advice..

I am just looking for some tips or further info on the topic. Any feedback is appreciated.

 

[hhmarketing]

Without seeing the website and knowing more about the business this might be a bit of a stab in the dark, but here it goes....

A general rule of thumb that I find useful is to understand the existing marketing funnel and work out any pinch points in there. If there are none apparent then I would turn my attention to the top level of the funnel and determine if there are any areas being missed, or any irrelevance in who is being targeted. A good way to do this is by analysing what competitors are doing to see if you guys are missing a trick.

Once you’ve totted up all of the above, you can translate it into an actionable plan on how to tidy up pinch points, or expand other areas of marketing that are weaker to your competitors. Of course, whatever you come up with may need a further plan, such as a paid advertising plan, link building strategy, content strategy etc... but it’s best to start with the funnel before drilling down into the nitty gritty parts.

I hope this helps!

 

[MoneyMagnet2015]

Don't listen to them, I got a technical job that pays 4 figures USD in my third world country and I know 10% or less theory of the position... just because my employeer knows way less about it and the interview questions were grabbed from internet

 

[zionbar]

Thats a sales + marketing question. has 0 to do with seo...

 

[Azaan]

Don't listen to them, I got a technical job that pays 4 figures USD in my third world country and I know 10% or less theory of the position... just because my employeer knows way less about it and the interview questions were grabbed from internet

So what do you do at work?

 

[Kingdomobi]

Maybe your not fit for the job then?

You shouldn't always be blunt, lolz

 

[narc]

Without seeing the website and knowing more about the business this might be a bit of a stab in the dark, but here it goes....

A general rule of thumb that I find useful is to understand the existing marketing funnel and work out any pinch points in there. If there are none apparent then I would turn my attention to the top level of the funnel and determine if there are any areas being missed, or any irrelevance in who is being targeted. A good way to do this is by analysing what competitors are doing to see if you guys are missing a trick.

Once you’ve totted up all of the above, you can translate it into an actionable plan on how to tidy up pinch points, or expand other areas of marketing that are weaker to your competitors. Of course, whatever you come up with may need a further plan, such as a paid advertising plan, link building strategy, content strategy etc... but it’s best to start with the funnel before drilling down into the nitty gritty parts.

I hope this helps!

Much appreciated. I was actually thinking of laying down a funnel strategy and try to outline a few basic steps.

Thats a sales + marketing question. has 0 to do with seo...

I know. It is not the first time I get this type of questions. A more generic approach with a neutral example would work for me. But to answer marketing related questions on the actual company for free.. meh

 

[Azaan]

You shouldn't always be blunt, lolz

Nothing wrong with saying it as it is

 

[zionbar]

I know. It is not the first time I get this type of questions. A more generic approach with a neutral example would work for me. But to answer marketing related questions on the actual company for free.. meh

I gave you the answer bro. they're looking for someone with a sales/marketing approach if you're not the guy move on find something else. or become that guy...

 

[BassTrackerBoats]

Much appreciated. I was actually thinking of laying down a funnel strategy and try to outline a few basic steps.

Great idea.

But to answer marketing related questions on the actual company for free.. meh

Going the extra mile to nail down a job you want, even if it is not related to the duties as to the position and for free, is a great way to set you above the others applying.

 

[MoneyMagnet2015]

So what do you do at work?

Automation Dev, could have asked for more $$$$ but wanted to get this company in my CV for future jobs. Don't get me wrong I'm an experienced dev, but knew near to nothing of their automation frameworks, after 4 hours of research I knew enough to pass the interview. Easy job, today I worked 2 hours, scripts do the rest. Another nice job is RPA Dev with UiPath.

 

[Azaan]

Automation Dev, could have asked for more $$$$ but wanted to get this company in my CV for future jobs. Don't get me wrong I'm an experienced dev, but knew near to nothing of their automation frameworks. Easy job, today I worked 2 hours, scripts do the rest. Another nice job is RPA Dev with UiPath.

All well and good if you’re doing what’s expected of you

Not like my judgement really matters though !