I was thinking to open a new thread but then I saw you guys discussing the issue I have recently encounter.
2 weeks ago I have taken over start or better to say start managing previously claimed GMB (GMB was claimed by its original owner circa 4 years ago but the profile wasn't optimized, used or updated since then). To cut a long story short, I did my best and follow the instructions on this site and YT on how to set up GMB for a proper ranking. I finished my project 2 weeks ago with the main goal to be 1st for several construction business related services + location. I have listed all services company offers, add services descriptions, have received reviews (genuine) from actual clients & give comments, add pictures, COVID-19 updates, opening hours, company description, website, Q&A,... I mean I have complete this GMB listing as it should be but in front of me is still a company without reviews, optimized for KW, company description and have no backlinks even their profile is not claimed. In addition to that there is also another company (for different KW) in front of me but they have partially developed GMB.
I did a brief research and came to the conclusion that KW in the company's name might play an important role with the GMB ranking, or at least in the beginning. Maybe I am wrong but this are just my observations what I saw
In general we see companies with names like (Business name + corp. structure) i.e. Jhonny Ltd. or (Business name + industry + corp. structure) i.e. Hendrikssen Construction Services Corp. but in my case where unclaimed business is ranking before me is (KW, KW, KW and KW + Corp. structure) i.e. Plumbing, HVAC Services, Consulting and International Trade Ltd. (I know very strange and long business name without proper business name or brand but that's it - they have their compan officially registered under this name) and this company is in front of my where my company business name is (Business name + corp. structure) i.e. Atomex LLC and just for the sake of argument let's say we are trying to rank for Plumbing. The last example where I see similar pattern is a company with claimed but not fully optimized GMB. Also in this case they are in front of me with their business name structure similar to (Business name + industry + corp. structure) i.e. Brus HVAC Inc. while I have my company Atomex LLC on the second place and we try to outrank them for HVAC.
I'll appreciate any comments which will help me to confirm or reject my thesis...