vedeus
Senior Member
- Feb 4, 2019
- 912
- 461
Hey,
so I prepared this case study for you all as I'm spending some time in quarantine in Slovakia. I got this one idea and It came out as a small success for me so I'm sharing.
This is an example of exactly what happened to me in my area of life, but I believe with a few twists you're able to translate this to any niche.
What is this about?
How I used a FB viral video strategy do attract 6 scouts (leads/connections) without spending a dime. (getting scouts is pretty hard so these leads are worth thousands to me)
I'm playing almost professionally soccer here in Slovakia and due to the virus, we can't play. One of the biggest clubs went bankrupt because the owner left it. One more club did the same thing so I thought about what I can do, to maybe raise my options to survive if my club decides to drop it all.
What did I do?
I got an idea of creating a simple video me working hard outside, sending it to one guy and he hopefully getting it on the club's official FB page.
Thankfully, they approved it and another day it was posted
(it's an official page of my club, they rarely post something and have a very passionate fan base of only 10k - for Slovakia pretty good).
They shared it with a similar title: "look at our young U19 soccer player, he's working very hard..."
I immediately sent a few friends to like it I was thinking that if done in first minutes this would give some "viral signal" to FB so it pushes harder to everyone's screens?
In a couple of hours, it started getting crazy likes and a few shares. I think one magazine shared it as well so that maybe added on virality.
In 7 days current views: 52k (while other videos on they page are on 1-2k views. See image at the bottom) - (yes, 52K views somewhere in USA is nothing, but for a club video in Slovakia this is awesome and it's still growing)
It might seem like nothing but these club pages are followed by different scouts, players and coaches.
There was around 10 players, 6 scouts and 1 coach that reached out to me so I made a lot of connections and agreed on a meeting with a 2 scouts already after sending them my game-tapes.
This is just an example of what can be done with virality and creative mind haha. It's nothing special but I believe I sparked some ideas for someone.
I believe this can be done with any niche for attracting potential leads.
And I feel like social media power is so big now that I'm going to promote myself on IG and pay for a few shootouts. I maybe would do a journey about it, but I'm not sure if someone would be actually interested in it. (Or maybe another case study)
Anyways, good luck and stay safe in these times! Use this time you're having wisely!
Few stats:
so I prepared this case study for you all as I'm spending some time in quarantine in Slovakia. I got this one idea and It came out as a small success for me so I'm sharing.
This is an example of exactly what happened to me in my area of life, but I believe with a few twists you're able to translate this to any niche.
What is this about?
How I used a FB viral video strategy do attract 6 scouts (leads/connections) without spending a dime. (getting scouts is pretty hard so these leads are worth thousands to me)
I'm playing almost professionally soccer here in Slovakia and due to the virus, we can't play. One of the biggest clubs went bankrupt because the owner left it. One more club did the same thing so I thought about what I can do, to maybe raise my options to survive if my club decides to drop it all.
What did I do?
I got an idea of creating a simple video me working hard outside, sending it to one guy and he hopefully getting it on the club's official FB page.
Thankfully, they approved it and another day it was posted
(it's an official page of my club, they rarely post something and have a very passionate fan base of only 10k - for Slovakia pretty good).They shared it with a similar title: "look at our young U19 soccer player, he's working very hard..."
I immediately sent a few friends to like it I was thinking that if done in first minutes this would give some "viral signal" to FB so it pushes harder to everyone's screens?
In a couple of hours, it started getting crazy likes and a few shares. I think one magazine shared it as well so that maybe added on virality.
In 7 days current views: 52k (while other videos on they page are on 1-2k views. See image at the bottom) - (yes, 52K views somewhere in USA is nothing, but for a club video in Slovakia this is awesome and it's still growing)
It might seem like nothing but these club pages are followed by different scouts, players and coaches.
There was around 10 players, 6 scouts and 1 coach that reached out to me so I made a lot of connections and agreed on a meeting with a 2 scouts already after sending them my game-tapes.
This is just an example of what can be done with virality and creative mind haha. It's nothing special but I believe I sparked some ideas for someone.
I believe this can be done with any niche for attracting potential leads.
And I feel like social media power is so big now that I'm going to promote myself on IG and pay for a few shootouts. I maybe would do a journey about it, but I'm not sure if someone would be actually interested in it. (Or maybe another case study
)Anyways, good luck and stay safe in these times! Use this time you're having wisely!
Few stats:
