Is Instagram becoming like Facebook ?

[Sayros87]

This drives me crazy, about 4 months ago when i used to have only 10k Followers, i was getting about 600-700 likes per Post plus 60-70 comments, since then im running daily Instagram Ads in my Niche ( Medicine ) and my account grew to have now about 35k Followers, but guess what , the amount of likes and comments im getting per Post these days is decreasing! ( Yesterday's post got only 400 Likes for example and in average im getting only 600-700 likes per Post ! ) My Engagement rate dropped to 2.5% only.

Im not doing anything illegal to get shadow banned, not doing any follow-unfollow methods or blackhat methods, im just running Instagram Ads and getting real followers all the time ( Unless Instagram tricks its client, which is unlikely ) , and it's not like the quality of the posts has decreased, im posting only 2-3 times a week and investing a lot in these posts by giving medical infos etc.

Can anyone tell me what's going on ? is Instagram decreasing the amount of reach per post and becoming like Facebook ? Any Suggestion or idea what might be the problem ? Thank you!

 

[MgicalaEarner]

Medicine

corona medicines?

 

[Sayros87]

corona medicines?

No, nothing has to do with Corona! Im talking about general Health Issues, i know its hard to believe but im a doctor myself

 

[Paul.AUTomation]

That’s just Instagram! The bigger you get , the smaller your engagement rate becomes. Accs over 100k just get 1-2% ER...

 

[Sayros87]

That’s just Instagram! The bigger you get , the smaller your engagement rate becomes. Accs over 100k just get 1-2% ER...

This is clear for me, Engagement rate is supposed to drop, but im talking about the amount of likes. how is it possible i was getting 600 likes per Post from 10k Followers, and now im getting more or less the same amount of likes from 35k Followers if we assume the account gained new real 25k from Instagram Ads ?

 

[rodrigo live]

This is clear for me, Engagement rate is supposed to drop, but im talking about the amount of likes. how is it possible i was getting 600 likes per Post from 10k Followers, and now im getting more or less the same amount of likes from 35k Followers if we assume the account gained new real 25k from Instagram Ads ?

of course

 

[Leader777]

This is clear for me, Engagement rate is supposed to drop, but im talking about the amount of likes. how is it possible i was getting 600 likes per Post from 10k Followers, and now im getting more or less the same amount of likes from 35k Followers if we assume the account gained new real 25k from Instagram Ads ?

Just a question what type of ads u use on instagram and how did u spend on ads to get at 35K followers

 

[Sayros87]

Just a question what type of ads u use on instagram and how did u spend on ads to get at 35K followers

Instagram Post Ads that appear in the feed and story, im spending 3 Euro per day and getting about 150-200 new followers daily . im doing that since 3-4 Months but i started now to be suspicious with what Instagram gives me back. it can't be simply that these new 25k followers dont contribute more or less any likes or comments to the posts if they are really real people. for example when i used to have 10k followers, about 1k were checking my stories, which is still more less the same amount of people who are checking my stories. did Instagram bluff us ? or is Instagram becoming like Facebook and the general reach is being reduced ? did anyone experience something similar ?

 

[Leader777]

Instagram Post Ads that appear in the feed and story, im spending 3 Euro per day and getting about 150-200 new followers daily . im doing that since 3-4 Months but i started now to be suspicious with what Instagram gives me back. it can't be simply that these new 25k followers dont contribute more or less any likes or comments to the posts if they are really real people. for example when i used to have 10k followers, about 1k were checking my stories, which is still more less the same amount of people who are checking my stories. did Instagram bluff us ? or is Instagram becoming like Facebook and the general reach is being reduced ? did anyone experience something similar ?

This is deff weird ! I won't be surprised since instagram is owned by Mark Zucc

 

[Evie Murray]

Appeared in the February 1, 2018, print edition as Instagram Is Becoming More Like Facebook and That's Bad.

 

[PeppezZ]

For sure the interest of instagram is to make money. I agree that with time it will get like facebook and let you spend money on campaigns to be visible to users.
Actually in instagram it's going to be similar.

You can take advantage of tiktok in the meanwhile to grow fast

 

[Akshay Khanna]

Instagram is becoming more like Facebook. Instagram's camera is getting a new look.But as Instagram has grown to more than a billion users, it's started to become the more dominant social network for many. And these users have begun to use Stories in a way that previous generations may have used Facebook.

 

[Sound777]

yeah ... not like before

 

[SocialEyez]

I will tell you one thing that might be similar to facebook, if your campaign goal is set on "Page Likes" or "Post Engagements" - depends on the country, usually it will be trash.

Try changing your goal to "Traffic" and using the post as the URL.

For example i opened a "Page Like" campaign with a silly joke related to my niche, targeted 3rd world countries, and got 5K likes in one day, now to call those "real" likes?

Depending on your targeting, Instagram might of throw all the "low hanging fruit" they could find at you, resulting in a much less engaged audience than one built with manual hard work.

Still sounds like you have been struck by "both worlds" since it doesn't make much sense that your engagement didn't increase one bit.

 

[Sayros87]

I will tell you one thing that might be similar to facebook, if your campaign goal is set on "Page Likes" or "Post Engagements" - depends on the country, usually it will be trash.

Try changing your goal to "Traffic" and using the post as the URL.

For example i opened a "Page Like" campaign with a silly joke related to my niche, targeted 3rd world countries, and got 5K likes in one day, now to call those "real" likes?

Depending on your targeting, Instagram might of throw all the "low hanging fruit" they could find at you, resulting in a much less engaged audience than one built with manual hard work.

Still sounds like you have been struck by "both worlds" since it doesn't make much sense that your engagement didn't increase one bit.

I feel like since im running campaigns and sponsoring posts, the reach of my new ordinary non sponsored posts is being reduced, not to destroy the competition and give other users the ability to get explored too. but still its a very radical situation. getting 25k new followers from Insta Ads, who did almost zero contribution. Speechless

 

[YujinTan]

I noticed drop on followers and likes too.

 

[Ludacash]

I feel like since im running campaigns and sponsoring posts, the reach of my new ordinary non sponsored posts is being reduced, not to destroy the competition and give other users the ability to get explored too. but still its a very radical situation. getting 25k new followers from Insta Ads, who did almost zero contribution. Speechless

The reach of your non-sponsored posts is determined by a "test" group of your current followers upon initial post. This test group is generally speaking.. random, say out of the 25k followers you have, 100 will see your post.

If only 5 out of this 100 like or engage with your post. Your reach is going to be reduced as Instagram's algorithm has determined this isn't a quality post.

Imagine, you have an account with 1k hardcore fans of your posts. 100 test fans see your initial post, 70 of them like it, this results in 800 more are shown the post because of the algorithm determining its a good post.. This is good reach and ideal.

Now imagine you add 9k not so interested fans - medium fans. They saw an AD they liked so they followed the page

BUT

unlike the original hardcore fans who like the POSTS these fans just jumped onboard the follow train because they liked the AD

Now in our test group, lets take away 70 hardcore fans who like the posts and replace them with 70 not as interested fans who like the ads. So now when you post, out of our test group only 20 of them like the post. Reach declines as a result, engagement drops naturally.

Only the hardcore fans that Instagram has already decided like your posts will STILL see your post, because they engaged so many times already.

I believe this maybe why your followers are growing but your engagement % is dropping.

 

[SonOfBhw]

The reach of your non-sponsored posts is determined by a "test" group of your current followers upon initial post. This test group is generally speaking.. random, say out of the 25k followers you have, 100 will see your post.

If only 5 out of this 100 like or engage with your post. Your reach is going to be reduced as Instagram's algorithm has determined this isn't a quality post.

Imagine, you have an account with 1k hardcore fans of your posts. 100 test fans see your initial post, 70 of them like it, this results in 800 more are shown the post because of the algorithm determining its a good post.. This is good reach and ideal.

Now imagine you add 9k not so interested fans - medium fans. They saw an AD they liked so they followed the page

BUT

unlike the original hardcore fans who like the POSTS these fans just jumped onboard the follow train because they liked the AD

Now in our test group, lets take away 70 hardcore fans who like the posts and replace them with 70 not as interested fans who like the ads. So now when you post, out of our test group only 20 of them like the post. Reach declines as a result, engagement drops naturally.

Only the hardcore fans that Instagram has already decided like your posts will STILL see your post, because they engaged so many times already.

I believe this maybe why your followers are growing but your engagement % is dropping.

i think you are correct regarding this

 

[calvino]

The reach of your non-sponsored posts is determined by a "test" group of your current followers upon initial post. This test group is generally speaking.. random, say out of the 25k followers you have, 100 will see your post.

If only 5 out of this 100 like or engage with your post. Your reach is going to be reduced as Instagram's algorithm has determined this isn't a quality post.

Imagine, you have an account with 1k hardcore fans of your posts. 100 test fans see your initial post, 70 of them like it, this results in 800 more are shown the post because of the algorithm determining its a good post.. This is good reach and ideal.

Now imagine you add 9k not so interested fans - medium fans. They saw an AD they liked so they followed the page

BUT

unlike the original hardcore fans who like the POSTS these fans just jumped onboard the follow train because they liked the AD

Now in our test group, lets take away 70 hardcore fans who like the posts and replace them with 70 not as interested fans who like the ads. So now when you post, out of our test group only 20 of them like the post. Reach declines as a result, engagement drops naturally.

Only the hardcore fans that Instagram has already decided like your posts will STILL see your post, because they engaged so many times already.

I believe this maybe why your followers are growing but your engagement % is dropping.

Well written. Thanks

 

[SocialEyez]

The reach of your non-sponsored posts is determined by a "test" group of your current followers upon initial post. This test group is generally speaking.. random, say out of the 25k followers you have, 100 will see your post.

If only 5 out of this 100 like or engage with your post. Your reach is going to be reduced as Instagram's algorithm has determined this isn't a quality post.

Imagine, you have an account with 1k hardcore fans of your posts. 100 test fans see your initial post, 70 of them like it, this results in 800 more are shown the post because of the algorithm determining its a good post.. This is good reach and ideal.

Now imagine you add 9k not so interested fans - medium fans. They saw an AD they liked so they followed the page

BUT

unlike the original hardcore fans who like the POSTS these fans just jumped onboard the follow train because they liked the AD

Now in our test group, lets take away 70 hardcore fans who like the posts and replace them with 70 not as interested fans who like the ads. So now when you post, out of our test group only 20 of them like the post. Reach declines as a result, engagement drops naturally.

Only the hardcore fans that Instagram has already decided like your posts will STILL see your post, because they engaged so many times already.

I believe this maybe why your followers are growing but your engagement % is dropping.

That's actually an interesting insight, i never though about it this way, its like they are segmenting your audience.