Copywriting Hack: How Can You Smoothly Slide Copy Down Your Reader's Throat?

hasan7707

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Even if you write the most conversion-focused copy in the world, there’s no guarantee people will consume it. ❌

Unless…

You make it scannable.

Web searchers are impatient. ⌚

When they need something, they quickly scan through.

If the content doesn’t help, they click right away.

Chances are, you do such urgent searches too.

If so, you’re not alone. 79% of web surfers scan when reading.

Thus — it is important you make your writing eye-friendly.

That’s how you spotlight the meat of your copy.

And making your copy scan-friendly doesn’t have to be hard.

Just embrace the followings:

  • Bullet points
  • Numbered lists
  • Short paragraphs and sentences
  • Subheads
  • Emphasizing with bold, italic, and underlining
  • Quotes
Did you notice how effortless it was to consume the bullets above?❓

That’s how you grease the path for your audience.

Basic — but works like a charm.

Much love. ❤ ❤

~ hasan7707
 
Also important to keep it simple, imo. Don't try to show off your impressive vocabulary. Simple copy is persuasive.
 
Also important to keep it simple, imo. Don't try to show off your impressive vocabulary. Simple copy is persuasive.
I fucking hate when someone thinks that good writing = big words.
 
Also important to keep it simple, imo. Don't try to show off your impressive vocabulary. Simple copy is persuasive.

I remember the days I loved big words. NOT. ANY. MORE. On a serious note, writing simply used to be very hard. Big words flowed into writing automatically. Had to work a lot on it. Even then, sometimes they spring up.

Sorry for not getting back to you earlier. Totally missed this thread.
 
Great. You use the technique in your thread. Good example. Thank you.
 
I try to tell that to my team of writers all the time, but there are always new comers who think writing long paragraphs makes them special. And there are some new writers who always think big words make them smart.

I've been a writer since the end of my college years and I've learnt those rules along the way.
 
I try to tell that to my team of writers all the time, but there are always new comers who think writing long paragraphs makes them special. And there are some new writers who always think big words make them smart.

I've been a writer since the end of my college years and I've learnt those rules along the way.
They do it because they think people won't take them seriously otherwise. I've been that person 8 years ago, always searching for a more complicated synonym to express. Looking back - I'd slap that little version of me and just focus on getting ideas and writing them out.

Killer back in action.
Wassup, man?
 
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