hasan7707
Elite Member
- Jul 15, 2015
- 1,715
- 910
Even if you write the most conversion-focused copy in the world, there’s no guarantee people will consume it.
Unless…
You make it scannable.
Web searchers are impatient.
When they need something, they quickly scan through.
If the content doesn’t help, they click right away.
Chances are, you do such urgent searches too.
If so, you’re not alone. 79% of web surfers scan when reading.
Thus — it is important you make your writing eye-friendly. ️
That’s how you spotlight the meat of your copy.
And making your copy scan-friendly doesn’t have to be hard.
Just embrace the followings:
- Bullet points
- Numbered lists
- Short paragraphs and sentences
- Subheads
- Emphasizing with bold, italic, and underlining
- Quotes
That’s how you grease the path for your audience.
Basic — but works like a charm.
Much love. ❤ ❤
~ hasan7707