Today, I sat down for 2 hours and COMPLETELY overhauled my content strategy. These are some of the changes I'll be making:
1. Video Posting Frequency
I will be posting 3 videos PER day. These videos are 'attempt at viral videos'.
2. From now on: ONLY 'High Probability of Going Viral' Videos
I experimented with some 'meh' videos, mainly due to time restrictions. However, it takes time to edit and post bad videos.
That's time wasted, as it could have been spend on viral videos. A mistake on my end, not sure why it happened but sorted it out now.
TikTok is NOT a QUANTITY over QUALITY game. It's actually a 'FIGURE OUT ALGO' then 'MAKE VIDEOS THAT DO WELL WITH THE ALGO' then 'ADD SOME QUALITY' then 'POST AS MUCH AS POSSIBLE' game.
However, people just posting 20 videos a day, most of them "not following the algo criteria" == it won't matter.
Sure, you might get a lucky video. But if we're going based off luck, then what are you doing here? Go buy a lottery ticket.
This means: all the videos I'll be posting follow a VERY strict and SPECIFIC structure with all very similar elements, including but not limited to:
- video duration (length)
- grabbing attention in first micro-second
- keep attention high during video
- use caption for engagement
- don't allow any time wasters -- no time to 'look away from the screen' basically
- always end with a CTA (call to action)
^ Honestly, you could look at it as "hypercrazy over-the-top loud noisy sales ads" lol but then applied to niche topics
3. Daily monitoring
I decided to allocate 1-2 hours MAX each day to figure this out better. Instead of doing large batches of 20+ videos, I'll be doing smaller batches day to day for the next week/weeks.
This mainly to gain more experience as well, to understand things even better and then replicate those insights.
Otherwise I run the risk of creating 5 videos of the same type, said video underperforming and then having wasted time on creating similar videos.
I'd rather look at the data, then decide what to change, add or do. I did it out of time-constraint before but it ended up costing me more time and less results. Silly me.
4. Optimized approach to save time
I create a bunch of videos, from concept to recording to editing to 100% finalizing every detail. Then I keep them as drafts.
Right now, I aim to make 4 minimally a day. After a few days, once the new process is under way, I'll be upping that number to 6-10 videos per batch.
Once I get that done, I'll be able to probably only make videos every 2 and later every 3 days. At least my target is to only make videos every 2 days.
On top of that, because they are ready to go, I have all apps blocked, I unblock, post the videos (with some intervals) and I'm done with it.
This way I'm not distracted throughout the day either. Otherwise it becomes a huge time sunk.
5. Figured out better posting times based on follower data
(I will only be posting within the window most of my followers are active, no-brainer)
6. Specific adjustment approach
If after 24-48 hours the videos aren't not going mini-viral (minimally 2 x amount of followers) or semi-viral (minimally 3-5 x amount of followers),
then I will download the video (through external third party software) and reupload. I will add minor changes using text, editing, filters, caption and emojis to make the video appear different to the algorithm.
If after 24-48 hours the videos are going semi-viral or viral (and I see decent traction), I will recreate the videos from scratch, using the same general theme but with slight tweaks.
This is to ride out the same wave. If a video gets 200k-1mil views, a second almost identical video (with details that are different) can get AT LEAST 20-25% of the same reach within the week that follows.
