Our journey so far

Heisenberg83

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I want to share our journey so far to get some feedback, advice and motivation for the future.

Ok let’s start from the beginning. My partner and I started an affiliate site 8 years ago way before I found this forum. I’d always been interested in IM since I was a kid and like a lot of people I dreamed of earning a passive income. I’m a developer in my full time job and do a lot of work with WordPress sites among other things for a large company so I have the skills to build affiliate sites and create custom plugins etc. I also work from home and have enough slack in my time to do some other work.

The main impetus to build our site came when a colleague at work suddenly became rich when he decided to add affiliate links to his personal site that he’d been running for a few years. His site was based around his hobby and was a project to build a complete database of the collectable products he loved. He already had a forum attached to his site and was well known in the community of these collectables. His site is pretty much number one for any searches of these products. So it was like shooting fish in a barrel in his case. The products in his niche if you can call it that have a large price range from a few dollars upwards and get pretty pricey.

In our case my partner was into another kind of collectible so we thought let's try and replicate his success. It didn’t happen as you probably are guessing. It’s not to say we’ve had no success. We have had moments of success with this site and other sites/ideas where we’ve had spurts of income say around $300-$600 but nothing has ever gone nuclear and it was probably a case of being lucky at the right time and it never lasted. Usually the idea would get banned lol.

Our site is an attempt at a complete database (by no means complete - maybe around 20% complete, 2050 items) of the collectables with site features such as people can register and manage their collection. Surprisingly we have 5,430 members registered and I’m not sure how many of those are spam but we do get genuine contact from some of them. We are also on the first page in google for a lot of the collectables that we have in the database. I’ve noticed recently our product pages have been getting higher in google results whereas previously if we did a blog about a specific product that would get quite high but the actual product page would be several pages down. I’m not really sure why because I’ve done everything by guesswork with no real strategy other than to copy my ex-colleague. He’s far too rich to bother with hassle such as work now lol. His site is his work basically for his whole family.

Each collectable in the database has details about it, a picture and links to amazon US and UK. There are also listings from eBay for both US and UK based on the name of the collectible or we can add a custom string where matches aren’t good. We get slightly more income each month from eBay rather than Amazon I’d say.

We built the site with literally no care for SEO and for quite a while the site was non mobile friendly and didn’t get attention very often from us. We’d kind of get interested from time to time but never really for long. Last year around this time I brought the site up to date a bit by applying bootstrap to the mixmash of a theme that I’m using. I made it responsive and improved the site search so it could search on attributes of the collectible etc. We have seen a reasonable traffic increase I’d say but again no major improvement in earnings. We’ve made very little effort on the content this year though.


Here are some site stats:

Last year at this time

EGGzjsxxGIUQGspuugIdBcTRbjP9GPwEJd5a8aiVU2zkeMtAA7LAmBxSJ45RKSPEu-ECuFzxJPXo-XlW5M9T-50hMe4P3u2wuPRD18g6uYl9bJ4bWGng1aLQEaOd5-XGYdmoLFlb



IfUovNH9KUS8EFjI0O1YMgdTZPF-75c73gMz0K-0bNVZuQKXWEVsIHrvD_n0EudD2lk2znSlrM4WTckrbNHTch8v_iBee46zD_Sj0NI4_EP_mqvt-mu8RZx_khf4XhOzAieu_CLS


This year

Gb4fhHe3mm8jkpA7GqQANe5jDCVBt2dNjLRqgyL-bL3gif2bqP-n-faHylL9N2Af1HgoVOFSkfc-IgYI8x5gZcKBgu3NikEIXPTHaqF8MSFdF40l-Ih4LKPnIQHPhKuyzS4O6Aje



VppXqhDpHDlRlzlEzBKLvqQXLb36Q_WD9ZnOxUwSaozX1_4icUqgg1blmKGkIr8ff8MVgKqL2pDHevA8b_uf1qEapwS8bbXhrOEDbDfBMWTa9Ml4GzGi3ZYGR0q0s2RZdbsuQkvv


I guess we keep running this site in the hope that one day it will just spike and we will get good earnings. We realise we need to put in more effort. My partner is going to set herself goals on how much content she should write which will include blog posts and adding more items into the database.

Also after reading this forum I sometimes wonder whether we have gone down the wrong path and tried to copy my colleague when this was never really something that was going to work out. Personally I’d like to apply my skills to smaller niche sites that are more distilled and targeted but the issue I’ve always had is that I never know where to start and get overloaded with info. I kind of need to have a very good idea in my head what I need to do or I question everything and never actually get started beyond setting up a dev site. I’m totally lost for example on how to select a niche and search for keywords.

I guess as a goal I’d like to be running a network of niche sites earning reasonable amounts from each and that would add up to more than my earnings from my main work. Maybe this is something that is not realistic these days I don’t know. I’m quite open to new ideas but I do feel maybe wrongly that if I could just improve my affiliate site skills I could actually make a success of that.

What do you all think? Pull no punches lol.
 
Surprisingly we have 5,430 members registered and I’m not sure how many of those are spam..

To verify: Check the data. What are the usernames like? Did they perform actions(eg. uploading a profile picture after registration)? When did they last log in?

We have seen a reasonable traffic increase I’d say but again no major improvement in earnings.
That is paradox to me. Maybe you've worsened the site usability by accident?

I guess we keep running this site in the hope that one day it will just spike and we will get good earnings.
This thinking won't lead you anywhere. Gotta be a bit more proactive :smirk:

I sometimes wonder whether we have gone down the wrong path and tried to copy my colleague when this was never really something that was going to work out.
Now you're at it, I'd keep at it. Your earnings have increased good after one year of not being focussed on it. What will happen if you are? 1$k/month? 5$k?

I question everything and never actually get started beyond setting up a dev site.

Dude, same problem I had. Just pick a niche and go for it without any looking back. If you're like me, you'll hate do to this, and you might fail with it, but your future descision will be WAY better vs. still not being decisive.

My discord: Hustlerick#5696 if you wanna chat a little further.
 
To verify: Check the data. What are the usernames like? Did they perform actions(eg. uploading a profile picture after registration)? When did they last log in?

Very good suggestion. We have tried this in the past and found we did have some active users. I haven’t done it for a while though so would be good to look again.

That is paradox to me. Maybe you've worsened the site usability by accident?

It’s possible but but what I meant is that we have seen traffic increase quite a bit but earnings haven’t gone up by as much. I think traffic is 10 times higher but earnings are 5 times higher.

This thinking won't lead you anywhere. Gotta be a bit more proactive :smirk:

Totally agree. We’ve done a blog today and more items entered and the plan is to do a blog a day and as many items as possible.

Now you're at it, I'd keep at it. Your earnings have increased good after one year of not being focussed on it. What will happen if you are? 1$k/month? 5$k?

I’d love to believe that the site was capable of 1k a month but I wonder if the low value of the items are an issue. They range from a few dollars to a few hundred dollars but the later is rare.


Dude, same problem I had. Just pick a niche and go for it without any looking back. If you're like me, you'll hate do to this, and you might fail with it, but your future descision will be WAY better vs. still not being decisive.

That is a good attitude but I at least want to have a vague idea that the niche isn’t worthless or too much competition. I need to study a bit more how to analyse a niche but certainly I realise I won’t attain perfection in the first attempt.

Thanks for your very fair comments.
 
Just a quick update to show that we never gave up on the journey/site. We have seen good growth in traffic and income since my initial post.

1642609656281.png

We have increased earnings quite a bit across amazon, ebay and we also added ezoic which was a bit of a revelation and made this site pretty much a basic income for my partner.

Amazon

1642609893668.png

eBay

1642610056528.png

Ezoic

1642610131665.png


I wouldn't say that we have made any major functional changes to the site since the last post apart from adding in ezoic and improving the database of collectable items by adding more of them which we were always doing anyway. We have perhaps been writing more targeted posts that answer people's questions in addition to latest news on the niche and product reviews. My partner researches these posts herself and we also get fed ideas by the people that contact us with questions on email. I would say we get a lot more site engagement now with people rating items in the database and leaving reviews which were definitely not occurring much previously. She also does some instagram which does help with traffic and might be bringing interested people into the site. My partner is probably now seen as one of the main people in the niche community although she doesn't really make that much of this. We see people posting links to our site on facebook groups as one of the main authority sites for the niche which is a nice feeling but we're not sure if the site earns as much as it should for its status. We certainly haven't seen the sort of income my former colleague did when he was able to quit his job and still continues to enjoy to this day. Perhaps we are doing some stuff poorly or the niche just isn't that profitable. I'm not sure. She puts in quite a bit of effort but we've found that when she takes a week or two off it doesn't really affect income so it's a nice feeling to be making passive income whilst you sleep. We just wish it was a bit higher lol.

We also started a similar collectable site a while back in a similar sort of niche based on our codebase so we could try to replicate our results but that site is yet to bear fruit really. Although, it does send some traffic to amazon and ebay.

1642610801746.png

My partner feels that this site could be the more successful site in time for a few reasons including that it has on average higher product values ($28 - $130) compared with the first site. This is still probably not in the recommended price range that you see mentioned here. We haven't tried to add any ads to this new site yet. We are just adding content and building it as we did the previous one. We did consider adding Adwords which we originally used on the first site, which brought in some money but we kept getting suspended without any explanation as to why so we switched to ezoic and never looked back! This new site probably doesn't qualify for ezoic yet.

As always this site provides great ideas (ezoic) and motivation to keep us going as well as helpful feedback too.
 
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