After years of doing FB & Google media buying, just this year I decided to dive into the world of Snapchat Ads & trust me it wasn’t easy. One of the things that I realized with Snapchat Ads is That you only do 1 interest per ad set.
Unlike FB or Google where you throw bunch of keywords in different ad groups or interest in different ad sets, on Snapchat you do 1 interest per ad set. (Do ur own testing)
if you have a list upload it to Snapchat to create custom audiences & after 3 days you’ can use the same list to build look alike audiences. I honestly tested everything & REACH look alike audience is the only ones that perform FOR ME. (I guess every account is different)
budgets I normally start with $25 campaign level.
When it comes to ad creatives Snapchat is by far my fav platform to make ad creatives, you have the option to chose from their collection & you’re also able to customize them based on your product.
Obviously! Don’t run any traffic without first installing Snapchat pixel, might look intimidating compared to google tag or FB pixel. Snapchat pixel you gotta manually customize the events after u done don’t forget to install Snapchat pixel tracker to make sure it fires.
Offers convert better than products, the audience on Snapchat is young, thirsty & lazy. Some offers you might wanna test
-Dating
-Credit repair
-car insurance
- lose weight without having to go to the gym (like I said peeps are lazy)
-student loans
-how to make money online
Well good luck!