Tom Belfort's AMA about SEO/Siloing/PBNs/Link Building 2019+

[splishsplash]

Thanks for taking the time to do this. Read it all and it's very informative.

Have questions as well :

1. what do your homepage looks like on a siloed website ? Do you show latest articles (whatever their silo) ? links to L1 pages ?
2. do you recommend building one silo at a time ? for example if I would do a website doing /dogs/akita on month 1 then /dogs/other-breed on month 2 etc. then once all breeds are done /dogs/another-silo and only after all those dogs silos starting another like /cats (if, let's say, the website is about domestic animals). or building /dogs and /cats in the same time ? (or if that makes no difference at all)

1. Like a silo page, except more content.. At least 400-500 words, more general encompassing the site as a whole, up to about 1k, but doesn't need to be more. This isn't hugely important. 300-400 or 900-1000 won't affect the silo. Latest articles like a silo page. This is important. You want to pass homepage juice to all fresh articles. And I list all L1 and L2 silos in a formatted tree structure below the posts. As I said above, siloing isn't about "sculpting" for juice, but what you do want is to make sure that juice is flowing down to all the articles.

2. Build all the sites at once, with the 75-200 words in each silo + the tree arch below the posts(none to start). So you have your entire structure created ahead of time. Account for everything in your initial research. You shouldn't have to add any L1/L2 silos later. Maybe some L3. Then focus on 1-2 silos at a time. Not 100%, in a linear fashion.. Maybe do 50% to 1 silo, 50% across the site as a whole.. Something like that. Just for the reason you'll get quicker results in that topic. It works either way.

 

[Dark Sky]

Following on from one of your first comments about L1, L2, L3 silo example, what would your navigation bar look like for the home page?

 

[Roger Marquez]

The value on this thread it just ridiculous! @splishsplash If I have or use a hat I would take it off for you bro. Thanks a lot for taking the time in writing such an in-depth and detailed response. This makes places like Lynda, Udemy, and Coursera obsolete, pointless and time-wasting to be honest

Here are my questions...

1. For a new guy (yeah, that´s me ) trying to make a name for himself in the freelancing world (currently on Upwork)...What would you suggest to gain practical experience in order to potentially land an agency job?
2. If you had to choose ONE linkbuilding tactic to focus on (only white hat ones)...What would it be and why?
3. Best SEO resource? Course?
4. Any Local SEO checklist?
5. The most common and costly mistake you see people make in SEO?

Again, thanks for taking the time to do this!

 

[skruffes]

Do you create PBN's for each Silo / Topic or just to the Homepage?

best, thanks!

 

[topakins]

There's only a few articles you can have for knives, assuming it's kitchen, and if your whole site is about knives, hunting and kitchen, then that's a mish-mash.

'best knives for beginners' has < 10 searchers

best knives for killers ????

A silo isn't a best-something, containing a best-something-for-X then a guide and supporting article. That's just a spammy mess.

Sites like that are just useless.

Google best knives for beginners.

There's a knife micro niche site ranking for that. Looks promising, but look at it on ahrefs. It's ranking for 2k keywords with 400 organic traffic.. Complete and utter waste of time.

You can't do anything with micro niche sites. If you try to add content, you end up triggering panda with "best white toaster", "best red toaster", "best toaster for girls", "best toaster for boys" etc

You can't build topical relevance, because you're just about 1 single topic, and to build topical relevance you need a broader topic, containing lots of single topics.

Google doesn't like affiliate sites at the best of times, let alone pure affiliate sites, with thin, repeated content, with an EMD or PMD and only a few articles.

Things are getting even worse for smaller sites.

In summary small sites aren't good, and you definitely can't silo them.

This sounds too hard on many people that makes their living by building or selling micro niche websites. But looking at your tutorials and guides here, you don't just talk, you have years of experience and hundreds of clients to back up your statements.

But you should know that many people, especially from the third world countries, don't have the budgets to set up big authority sites like you often advise in your threads. What is your suggestion for people who can only build these small websites?

I have a micro niche site making $10 monthly from Amazon, someone already offered $300 for it. I sold another in 2017 that was making $30 every month, the buyer paid $500. What is your advice for me if this is the business model that is viable for me at the moment?

Thanks in advance

 

[Dark Sky]

A1) Both. You need pages, post categories, posts and 2 plugins. Here's the procedure. (Note, there's several ways to silo, but this is an easy way to do it)

I'll use an example to make it more understandable. L1 = level 1 silo. L2 = level 2 silo. L3 = level 3 silo and C = Child post, ie, article. This is my standard terminology from now on.

L1 = animals
L2 = animals/dogs, animals/cats
L3 = animals/dogs/akita, animals/cats/siamese

a) Install this plugin https://en-gb.wordpress.org/plugins/permalinks-customizer/
b) Create the following post categories. animals, dogs, cats, akita & siamese. You can organize them with the correct parents, but this isn't needed. It makes it easier to view your silo structure in the category section so I do recommend this.
c) Create your first child for animals/cats/siamese. Normal wordpress post.
d) Select categories animals, cats & siamese. It is all 3.
e) Under 'document' on the right, you'll see the permalink section.

I followed the instructions above, but my permalink customizer says "http://www.mysite.com/animals/why-siamese-cats"

I ticked all three categories for the post and regenerated the link. I then thought may be I have to complete all of your steps listed, so I did, and same thing happens. It only displays L1 of the silo on the permalink customiser. Is there anything else we need to setup by any chance? Thanks.

 

[splishsplash]

Following on from one of your first comments about L1, L2, L3 silo example, what would your navigation bar look like for the home page?

I go for just L1's, but you can have a menu with L1 and L2 if you like. L3 too. Up to you. Just go with what is the best UX for your site/niche.

The value on this thread it just ridiculous! @splishsplash If I have or use a hat I would take it off for you bro. Thanks a lot for taking the time in writing such an in-depth and detailed response. This makes places like Lynda, Udemy, and Coursera obsolete, pointless and time-wasting to be honest

Here are my questions...

1. For a new guy (yeah, that´s me ) trying to make a name for himself in the freelancing world (currently on Upwork)...What would you suggest to gain practical experience in order to potentially land an agency job?
2. If you had to choose ONE linkbuilding tactic to focus on (only white hat ones)...What would it be and why?
3. Best SEO resource? Course?
4. Any Local SEO checklist?
5. The most common and costly mistake you see people make in SEO?

Again, thanks for taking the time to do this!

You're welcome

1. Study. Experience at entry to mid level isn't so important for a digital marketer. I'd rather have someone who has done 1000 hours of courses and read 20 books than someone with 10 years experience at an agency but that doesn't read. You can land a job with zero experience if you're well studied. Learn the following:-

analytics/data
copywriting/psychology
CRO
The SEO you learn here. The on-page, anchors, siloing, structure, content type stuff.
guest posting. Research some tools and practice it. That's gold and all you need. The other type of backlink building stuff the agency will already do and it's just 'admin' work.
funnels/email marketing/webinars/a-b testing etc
Traffic generation, youtube/fb/google ads

Studying these will put you WAY ahead of most people at agencies. No one reads. A small percent in jobs read/study, and a slightly larger business owners. Even here, I doubt most people will be sitting with a notebook, carefully reading all my content even once. They'll skim, cherry pick a few things and (puts on alex becker hat) go and watch another cat video. hehehe! If you can focus and study the information out there you'll be top 1%. It is easier than ever to get top tier information. 10 years ago you couldn't. It was mostly secret.

If you learn that you can call up any agency. You can just be honest and say you don't have a huge amount of practical experience, but you have studied in-depth all these topics and can add huge value to their agency putting your knowledge to work.

Also learn some tools. ClickFunnels, google analytics, visual web optimizer, crazy egg.


Some courses I recommend :-

Anything from Russell Brunson. His dotcom secrets book, his expert secrets book and his funnel university. I also recently signed up for his funnel catcher course, but it's more expensive. The funnelU is only $69/mo. The members area is *insane*. It's a monthly newsletter(with back issues from 2016) on funnels, showing case studies from real businesses. And he is the CEO of ClickFunnels btw. This isn't some internet guru.

ca$hvertising book. Get that and at the back of the book you'll get recommendations for all the copywriting greats books'

guest posting, a few tutorials, then grab some software and practice.

Then https://conversionxl.com. For $200/mo you have access to all their courses. Top-tier stuff and there's just.. so.. much. Check it out.

Most people are just looking for the latest "method" to make $100, $200, $1000/day, or a course on building a $30k/mo shopify store in 1-2 months then retiring to their beach house. Those that actually make millions are studying user psychology, UXs, funnels, email marketing, how to manage people and so on.

2. There's no such thing as whitehat link building really. Create great content and be known.. That's about it. But the answer to your question that you're probably looking for is guest posts and just buying links where you can. Outreach. Contact, inquire, negotiate, deal, link. Whether it's a guest post, a homepage link, a link in a directory.

3. I don't really know of any SEO courses that I could recommend. SEO is harder to learn than things like funnels because it's more subjective with a lot of conflicting information. There's enough knowledge contained within my threads. I don't know everything, but when people apply my way of doing things, they get great results. My approach is simpler too. It's just pbns/guest posts/good paid links, new domain or preferably aged domain. Good site arch, good content, and grow slowly.

4. See previous answers.

5. Aggressive anchors

Do you create PBN's for each Silo / Topic or just to the Homepage?

best, thanks!

I don't create one for each. I just link where I feel like linking based on a number of factors, like where I've linked, how a page is doing and where I feel needs a push. Previous answers contain more detail.

This sounds too hard on many people that makes their living by building or selling micro niche websites. But looking at your tutorials and guides here, you don't just talk, you have years of experience and hundreds of clients to back up your statements.

But you should know that many people, especially from the third world countries, don't have the budgets to set up big authority sites like you often advise in your threads. What is your suggestion for people who can only build these small websites?

I have a micro niche site making $10 monthly from Amazon, someone already offered $300 for it. I sold another in 2017 that was making $30 every month, the buyer paid $500. What is your advice for me if this is the business model that is viable for me at the moment?

Thanks in advance

If you're happy with those numbers then that's good. I'm not being hard on people, but I'm not trying to teach people to make $10/mo.

If I gave advice to help my clients reach $10-$30/mo and sell their business for $500, I would have some very very displeased clients.

Micro niche site used to be able to easily make $1k-$5k/mo. I'm sure they still can, but it's just about energy. If I put 1000 units of energy in, and I have a 70% chance of yielding $20k vs 1000 units of energy and having a 10% chance of yielding $20k, then I will choose the first method.

If you can build them fast and get up to $10/mo quickly, then build lots and sell them and build up $10k in savings, then take $2k of that, build a bigger project and sell it. If you can make more than $2k, then you have another 4x$2k's to play with. Repeat this until you've got $30k in savings, then up your investment per project to $5k. Repeat and increase. Safety. Never invest 100% of your net worth into 1 project. No one does this.

 

[Riders On The Storm]

Another question as i feel you might have faced such issues as you had several clients.
1. Does the domain extension matter? I've got a great .in domain from auction. Can i use it for a technology site targeting worldwide not just India?

 

[Viku]

PBN vs Redirecting Expired domain which one is best?

 

[Dark Sky]

For the permalink customizer, do you set the structure at %category% and then 301 redirect the categories to the L1, L2, L3 pages?

If not, how do you set the permalink structure up with your silo method?

 

[asker1]

Is a silo even possible if you have a PMD with the homepage being the most important page ranking for the most keywords? Or should I just treat the homepage kind of as my L1 silo?

btw. I have been doing something like this at multiple websites for a long time. One thing that I see differently than you is the main silo page(s). You mentioned that it should have just a couple of hundred words and it wont really target any specific keywords. It is certainly a very valid strategy but I have also seen another take at it. Lets for example take the very successful website moneysupermarket.com . They do have L1 silos based on the different insurances. Like for example moneysupermarket.com/car-insurance/ which links to many different pages, articles, guides and news related to car insurance (eg. moneysupermarket.com/car-insurance/young-drivers/). But the main silo page (/car-insurance/) is quite long and it does rank for the most of keywods and brings most of the cash based on ahrefs. It targets the most broad and searched keywords like cheap car insurance, car insurance comparison etc. and the articles in the silo target the more specific keywords.

I do have another question for you - any experience with algo penalties? I have edited most of my PBN links from brand anchors to exact/partial match links - it helped for a short time period but then after 6-7 months I have gone from $19.000 to $1.500 income based on ahrefs estimate . No manual penalty received so I think that I have triggered perhaps a Penguin penalty. Of course I have changed the anchor text to mostly brand/naked URL back now, but still I cant see no big difference after 3 months of waiting. Could it take 6-7 months like it was the case between changing the anchor text and the sudden drop in traffic? Or is the site a loss and I should perhaps 301 it all to a new domain?

 

[Francis Begbie]

I go for just L1's, but you can have a menu with L1 and L2 if you like. L3 too. Up to you. Just go with what is the best UX for your site/niche.



You're welcome

1. Study. Experience at entry to mid level isn't so important for a digital marketer. I'd rather have someone who has done 1000 hours of courses and read 20 books than someone with 10 years experience at an agency but that doesn't read. You can land a job with zero experience if you're well studied. Learn the following:-

analytics/data
copywriting/psychology
CRO
The SEO you learn here. The on-page, anchors, siloing, structure, content type stuff.
guest posting. Research some tools and practice it. That's gold and all you need. The other type of backlink building stuff the agency will already do and it's just 'admin' work.
funnels/email marketing/webinars/a-b testing etc
Traffic generation, youtube/fb/google ads

Studying these will put you WAY ahead of most people at agencies. No one reads. A small percent in jobs read/study, and a slightly larger business owners. Even here, I doubt most people will be sitting with a notebook, carefully reading all my content even once. They'll skim, cherry pick a few things and (puts on alex becker hat) go and watch another cat video. hehehe! If you can focus and study the information out there you'll be top 1%. It is easier than ever to get top tier information. 10 years ago you couldn't. It was mostly secret.

If you learn that you can call up any agency. You can just be honest and say you don't have a huge amount of practical experience, but you have studied in-depth all these topics and can add huge value to their agency putting your knowledge to work.

Also learn some tools. ClickFunnels, google analytics, visual web optimizer, crazy egg.


Some courses I recommend :-

Anything from Russell Brunson. His dotcom secrets book, his expert secrets book and his funnel university. I also recently signed up for his funnel catcher course, but it's more expensive. The funnelU is only $69/mo. The members area is *insane*. It's a monthly newsletter(with back issues from 2016) on funnels, showing case studies from real businesses. And he is the CEO of ClickFunnels btw. This isn't some internet guru.

ca$hvertising book. Get that and at the back of the book you'll get recommendations for all the copywriting greats books'

guest posting, a few tutorials, then grab some software and practice.

Then https://conversionxl.com. For $200/mo you have access to all their courses. Top-tier stuff and there's just.. so.. much. Check it out.

Most people are just looking for the latest "method" to make $100, $200, $1000/day, or a course on building a $30k/mo shopify store in 1-2 months then retiring to their beach house. Those that actually make millions are studying user psychology, UXs, funnels, email marketing, how to manage people and so on.

2. There's no such thing as whitehat link building really. Create great content and be known.. That's about it. But the answer to your question that you're probably looking for is guest posts and just buying links where you can. Outreach. Contact, inquire, negotiate, deal, link. Whether it's a guest post, a homepage link, a link in a directory.

3. I don't really know of any SEO courses that I could recommend. SEO is harder to learn than things like funnels because it's more subjective with a lot of conflicting information. There's enough knowledge contained within my threads. I don't know everything, but when people apply my way of doing things, they get great results. My approach is simpler too. It's just pbns/guest posts/good paid links, new domain or preferably aged domain. Good site arch, good content, and grow slowly.

4. See previous answers.

5. Aggressive anchors




I don't create one for each. I just link where I feel like linking based on a number of factors, like where I've linked, how a page is doing and where I feel needs a push. Previous answers contain more detail.






If you're happy with those numbers then that's good. I'm not being hard on people, but I'm not trying to teach people to make $10/mo.

If I gave advice to help my clients reach $10-$30/mo and sell their business for $500, I would have some very very displeased clients.

Micro niche site used to be able to easily make $1k-$5k/mo. I'm sure they still can, but it's just about energy. If I put 1000 units of energy in, and I have a 70% chance of yielding $20k vs 1000 units of energy and having a 10% chance of yielding $20k, then I will choose the first method.

If you can build them fast and get up to $10/mo quickly, then build lots and sell them and build up $10k in savings, then take $2k of that, build a bigger project and sell it. If you can make more than $2k, then you have another 4x$2k's to play with. Repeat this until you've got $30k in savings, then up your investment per project to $5k. Repeat and increase. Safety. Never invest 100% of your net worth into 1 project. No one does this.

Excellent and in-depth advice and 100% correct about agencies. You’re a credit to this forum, thank you for taking your time to share.

 

[raven16]

Thanks for creating this thread really helpful info. Let’s say I have a dog site with domain tailwaggin/com. Does the permalink need to include dogs as L1 like so:

tailwaggin,com/dogs/breeds

or can it be

tailwaggin,com/breeds

Thanks

 

[Dark Sky]

I'm struggling so much with knowing what topics to do as my L2 + L3. I'm wouldnt expect you to write a guide as it would probably be too long, but do you have any recommendations for sites/books to read about it? ive been none stop studying it for 12 hours today, my brain is fried.

I've read through your 2018 silo guide which gives examples of different "brands" as L3 silo such as "HP" and "Dell" but you also gave examples of "Reviews" and "buyers guides" for L3 silos.

I just dont know whats best as my L3 Silos, should I use "reviews" "buyers guides" ect... or use "brands" or even "types"

Let me do an example to see if i am completely missing the point (This is how I think you do it)

L1: Kitchen

L2 Kitchen/applicances,

L3 Kitchen/appliances/ovens, Kitchen/appliances/microwaves, Kitchen/appliances/air-fryers, Kitchen/appliances/washing machines


Would the above be correct? Or should I do the following (This is what I took from your 2018 guide)

L1: Kitchen

L2 Kitchen/applicances,

L3: Kitchen/applicances/reviews, Kitchen/applicances/buyers-guides, Kitchen/applicances/comparisons, Kitchen/applicances/repairs,




So out of the two examples above, which is correct (if any?)

Thank you for all your responses, its much appreciated.

 

[Francis Begbie]

Tom, do you have an example of a website that does siloing in line with your guides? This would be most helpful I think.

 

[Rains]

should i use silo if i only have 1 category in my blog? lets say my blog niche is husky, site.com/husky/all-article-here/

 

[topakins]

A1) Both. You need pages, post categories, posts and 2 plugins. Here's the procedure. (Note, there's several ways to silo, but this is an easy way to do it)

I'll use an example to make it more understandable. L1 = level 1 silo. L2 = level 2 silo. L3 = level 3 silo and C = Child post, ie, article. This is my standard terminology from now on.

L1 = animals
L2 = animals/dogs, animals/cats
L3 = animals/dogs/akita, animals/cats/siamese

a) Install this plugin https://en-gb.wordpress.org/plugins/permalinks-customizer/
b) Create the following post categories. animals, dogs, cats, akita & siamese. You can organize them with the correct parents, but this isn't needed. It makes it easier to view your silo structure in the category section so I do recommend this.
c) Create your first child for animals/cats/siamese. Normal wordpress post.
d) Select categories animals, cats & siamese. It is all 3.
e) Under 'document' on the right, you'll see the permalink section.

Ok, so now we've got animals/cats/siamese/article-name. These aren't categories. They do not exist just now. They're just a permalink structure. They have NOTHING to do with the post categories we created above. We will have a use for those later.

f) Create a PAGE 'animals'
g) Create a page 'cats', make its parent page 'animals'. (You do this on the right in the editor, "page attributes"->"parent page")
h) Create a page 'siamese', make its parent page 'cats'.

Now, these are your SILOs!

i) Create 75-200 words of text at the top of them. No more.
j) Install a plugin that lets you list all posts in post categories. I am not going to tell you the one I use, because I don't want a bunch of copy cat sites looking the same as mine There's plenty. Find one.
k) On the animals page, list all posts in the animals category AND all L2/L3 silos, which each have a post category. Ie, animals, dogs, cats, akita, siamese. This would literally be EVERY SINGLE animal category, L2, L3, L4 etc.
l) At the bottom, under the posts, link to every silo under animals, in a tree structure. Format it any way you want. The key is to link from animals to dogs, cats, siamese, akita, everything, so juice is flowing down everywhere from the animals silo.
m) Do the same for dogs and cats, all the way down your silos. So dogs displays all posts in dogs, akita and any dog breed silo.

Remember, you could have a general animal article, just in the animal silo, a general dog article, just in animals/dogs, or then an akita specific article, in animals, dogs and akita. So an akita article will appear on the homepage, animals, dogs and akita. You do not want to try to rank your silos for too many keywords. That isn't the point. You are not trying to rank for "akita" or "dogs". Of course if you build up a beast of a site, you might very well hit page 1 for dogs with a silo structure. BUT, you know you're on the right track when you're page 6 or 7 for 'dogs' and page 4-5 for akita etc. Your silo title will be like "Animals", "Dog Guides, Breeds & Training". General, generic, broad. You'll rank on page 4+ for "dog guides", "dog breeds", "dog training", "dogs", "breeds of dog" and so on. The goal here is to build topical relevance for dog guides/breeds/training/info. The broad stuff, and pass that juice down to all your articles. You are grouping it all together so google sees your broad dog topic and your sub-topics and understands you have a lot of content about all these topics. You become an authority in animals, when you have 30 level 1 animal silos, each with another 30-40 level 2's, each with another 30-40 level 3's You'll become an authority in akita, when you have 5, 10, 20 articles in there. The more the better. Unique and high quality though, not repetitive junk. Then when you become an authority in akita, rotweiller, german shepherd and 10 other breeds, you'll become an authority on the parent silo. You see how it works? So focus in on 1 low level silo at a time. Don't have 1 article per silo. Build them up in groups, focus on 5-10 dog breeds and the dog silo, then 5-10 cat breeds etc.

Some questions on A1:

1. The way you use the 'animal' silo here, can I use topics like: 'Cars', 'Shoes', 'Kids', 'Countries' and create website/contents/sub-silos on them?
2. Must my main topic always be a single word, e.g. 'animals', 'laptops'? Or can I have something like "touchscreen laptops" as the main topic?
3. If I think starting from 'animal' is too big for my budget, can I start from 'dog'? Or a specific breed like 'alsatian'? Can I still create an authority site out of that?

 

[Dark Sky]

Some questions on A1:

1. The way you use the 'animal' silo here, can I use topics like: 'Cars', 'Shoes', 'Kids', 'Countries' and create website/contents/sub-silos on them?
2. Must my main topic always be a single word, e.g. 'animals', 'laptops'? Or can I have something like "touchscreen laptops" as the main topic?
3. If I think starting from 'animal' is too big for my budget, can I start from 'dog'? Or a specific breed like 'alsatian'? Can I still create an authority site out of that?

I think I can help with some of this.

2. Touchscreen laptops would come under laptops, so you would have laptops as L1 and touchscreen as L2.

3. Don't think you have to create a million words at once. I spent all yesterday reading about silos, I learnt a lot. Basically you want to become an expert in a sub silo, then move onto the next sub silo until you become an expert in all sub silos.

E.G Setup maybe Laptops/touchscreen laptops/HP - Then create 5-20 articles for this directory. Then move onto Laptops/touchscreen laptops/Dell - Create another 5-20 articles.

I studied a website that did it this way for a niche, its 8 months old, 60,000 words of content in total for the entire site and ranking for 15,000 keywords with some decent backlinks. Thats how powerful this is. The reason @splishsplash is saying start with a broad topic "I think" is because it allows you to expand in the future. Because if you have a website which is doing well, you want to keep the ball rolling, not turn around and say "well ive covered all that sub topic, time to create a new website"


Take the above with a pinch of salt, but from what I've read and seen from various websites, this is how you do it and this is how effective it is.

 

[Proton3]

First of all, thanks for doing this, greatly appreciated!

1. What do you think about single-word keyword density? For example if you have a post about "best gaming monitors", what % would you use for the words "monitors" and "gaming"? I Noticed one of my pages had the word "monitor" over 250 times, which was around 4% density. I lowered it to 2% and waiting to see the results.
2. Supporting articles - Do you use those? If so, can we use review's as supporting articles? For example we have a "best gaming monitors" buying guide, and we create 5 "Dell XPS 13 monitor review", "HP Pavilion 15 review" articles, from which we link to our "best gaming monitors" page.
3. I just bought an auctioned domain for $700 on godaddy, and its on the home niche. I will follow your advice and make it Kitchen/garden/bathroom related. What's the best way to 'revive' the domain before i start sending links to it? Do i have to put up any old articles?
4. Can internal links be over-optimized? I have a page which has around 20 internal links from supporting articles, and around 90% of them have exact match anchors. Should i de-optimize them to be more 'general' or 'long tail'?

Thanks in advance!

 

[topakins]

I'm struggling so much with knowing what topics to do as my L2 + L3. I'm wouldnt expect you to write a guide as it would probably be too long, but do you have any recommendations for sites/books to read about it? ive been none stop studying it for 12 hours today, my brain is fried.

I've read through your 2018 silo guide which gives examples of different "brands" as L3 silo such as "HP" and "Dell" but you also gave examples of "Reviews" and "buyers guides" for L3 silos.

I just dont know whats best as my L3 Silos, should I use "reviews" "buyers guides" ect... or use "brands" or even "types"

Let me do an example to see if i am completely missing the point (This is how I think you do it)

L1: Kitchen

L2 Kitchen/applicances,

L3 Kitchen/appliances/ovens, Kitchen/appliances/microwaves, Kitchen/appliances/air-fryers, Kitchen/appliances/washing machines


Would the above be correct? Or should I do the following (This is what I took from your 2018 guide)

L1: Kitchen

L2 Kitchen/applicances,

L3: Kitchen/applicances/reviews, Kitchen/applicances/buyers-guides, Kitchen/applicances/comparisons, Kitchen/applicances/repairs,




So out of the two examples above, which is correct (if any?)

Thank you for all your responses, its much appreciated.

Thanks for answering my question above.

Let me chip in to yours too. I think the first one looks more like it since (according to Tom) you should not try to rank for 'reviews', 'repairs', 'comparisons', etc