Tom Belfort's AMA about SEO/Siloing/PBNs/Link Building 2019+

Thanks for the AMA,

What advice do you have for someone that wants to outsource their content?
 
Really valuable AMA post guys, glad we have many experts like OP.
 
For a content-based site, do you use ajax load more button on your SILO category pages?
 
Great, another fantastic thread, Tom.

OK.

So, when building a SILO site, does it matter if the URL structure follows this layout;

www.doginformation.com/breeds/
www.doginformation.com/training/
www.doginformation.com/health/

A blog page with 30 posts under each silo. Then when you click on an article;

For breeds;
www.doginformation.com/Akita
www.doginformation.com/Bulldog
www.doginformation.com/Goldenretriever

For training;
www.doginformation.com/leashtraining
www.doginformation.com/Toilettraining
www.doginformation.com/barktraining



Or would it be better, as you mentioned in the previous page to follow the full URL?

www.doginformation.com/breeds Then when you click on one of the articles;

www.doginformation.com/breeds/Akita
www.doginformation.com/breeds/Bulldog
www.doginformation.com/breeds/Goldenretreiver

www.doginformation.com/training/leashtraining
www.doginformation.com/training/Toilettraining
www.doginformation.com/training/barktraining

Obviously, the second way follows a SILO URL but the first way puts the pages close to the homepage URL?
 
I will follow this AMA. I have a question:

I have a website(1.8 ages). I have done many link buildings: paid guest post, web 2.0, forum, bookmarking, PBNs(i have 4 pbns) but these kw still in possition 10 or 11. What need i do now? Buid more guest post? If yes so how many guest post you think to rank this kw?

Main kw: best X X
Volume: 3600
kwfinder KD: 12
Niche: tech
 
hi, i have an old site that i did not touch. I wanted to send a few pbn links so that my website goes from bottom of page one to top of page one. So I logged in and updated wordpress and plugins. And i added one word in content in bold. After a few minutes, those keyword went like 4 spots ie to page second. I removed that one word i added and indexed again but to no avail. I have not sent any links right now.

any advice?
 
Thanks so much for creating this AMA. I just launched an eCommerce site 3 months ago and still learning how to do on-page for it. I have a few questions.

1. I know natural links between pages does not hurt. However, can I link one silo to all other silos or one sub-silo to all other sub-silos within the parent silo? For example, putting links to all other siblings on a sidebar widget menu. Does that dilute the theme?

2. From what I read, silo pages main purpose is to drive link juice to child pages and help them to rank for longtails. However, after some analyzing my visitors seem to prefer to land on a category page where they have many options to choose from, and the CR is also way better. So I want to rank for that page with terms like 'skincare product'. I saw your answer to @amur 's question. But still want to ask is siloing the best structure to rank for these kinds of pages or is there something better?

3. Following the second question, say I want to rank a sub-silo page for the keyword 'brand + guides'. I create child pages like 'brand + product 1', 'brand + product 2', things like that. Will it make my sub-silo page cannibalized, or over-optimized with keywords? Should I name them with products name only? If not, what is the best way to name the child pages do you think? This is another reason that I think siloing is not good when it comes to ranking category/tag/archive pages.

4. Also wondering the same thing with @SEOzack. Will it perform better with physical silos (structure+permalinks) like what described in your threads or we can use internal links to create virtual silos? My established site is starting to rank so I'm afraid I'll mess everything up if I change the structure.

5. In this video, at 54:51 John Mueller says long term noindex, follow commands will eventually equate to a noindex, nofollow directive. So the links on long term noindex pages will end up not pass link juice. What's your opinion?
 
Thanks for this AMA, I've a question and I am not able to find a professional pov. So @splishsplash opinion will be very appreciate.
2 years ago I've purchased at expired auction a great domain where 90% of its links come from .edu.
Domain rating 55.
This aged domain has real .edu links placed in a contextual and dedicated article to the site. NOT spammy profiles.
Previously this site was very important and many other sites like ibm, vice.com, mic.com link to it (always with a dedicated article).
Now... Previously, this domain was in a tech niche, but I've switched it to a grey niche.
Site is a blog, with 10 articles related to the grey niche. It is 2 years now it is in that grey niche so G has undersand it.
If I place a backlink to my site in the same grey niche will I have a great juice due the fact that amazing sites link to it?
Or if the niche was changed the effect of those links are 0 now?
A few example of links to this site:
utexas.edu
illinois.edu
psmag.com
unito.it (university in Italy)
wright.edu
And many many others. Most of them contextual.
Thanks.
 
Which keyword suggestion tool(s) do you use/suggest?

Cheers
 
Hey Tom, thank you for doing this AMA. I have a handful of questions, hopefully that's fine.

1) What do you suggest focusing on if your monthly budget isn't very high - keyword research perhaps? Writing more posts on low search long tail keywords?

2) How much should you invest monthly to have growth (once again, on a tight budget) - $500, $1000, $2000+?

3) How much does age matter? My site is just over a year but don't see a big difference compared to, let's say, 8 months old, even though I've been getting links (niche edits, guest posts etc.)

4) How much would you spend on a good expired domain?

5) Do you think links are the biggest ranking factor?

6) Does the word count on the site makes a difference? I've seen you mention numbers such as 100,000 and 1,000,000 words for website. Can you please clarify a little more?

Lastly, once again, thank you so much for your AMA.
 
As always, please take everything bit of advice here with a grain of salt and remember, anytime someone calls themselves an expert in this field most likely they are not. Some of the advice OP has given has been sketchy at best.
 
As always, please take everything bit of advice here with a grain of salt and remember, anytime someone calls themselves an expert in this field most likely they are not. Some of the advice OP has given has been sketchy at best.


I'd love to hear your thoughts on the parts you think are sketchy. You're very welcome to disagree with anything I write, but to just say "some of the advice is sketchy" is not helpful.

What in particular do you find sketchy and why?

All the advice I've given here is based off dealing with, literally 100's of client sites and building a dozen of my own personal sites. I don't read about SEO. I read almost nothing. My knowledge is purely based on experience and testing.

Please do share your thoughts.


And for everyone else, I'll respond to the latest questions tomorrow evening once they've built up a bit more.
 
How long does it take in your experience between placing PBN links (multiple ones) and them taking full effect that you can clearly see in Google Analytics?
 
Another question. You said:
"f) Create a PAGE 'animals'
g) Create a page 'cats', make its parent page 'animals'. (You do this on the right in the editor, "page attributes"->"parent page")
h) Create a page 'siamese', make its parent page 'cats'.

Now, these are your SILOs!

i) Create 75-200 words of text at the top of them. No more."

So if I set my homepage is "animals" and its 0nly have max 200words + sub page ? I have read your last SILO guide and I remember you said a homepage need at least 1500-2000words right?
 
So if I understand correctly

Site/animals
Site/ dog breeds
Are pages

5 best animals for you is a post right not a page

2nd question somebody ask if you don't have lot of money.

I do have some but not lot for guest post pbns, etc say 50 to 100 dollars a month.

I do have more but money tied up in a project

What would you focus on

Not sure if this was asked but best page to build links to for best bang for buck for a huge site
Home
Animals
Dog
Breeds
10 best dogs

If I have say 50 or more post under breeds should I make another breed page called part 2 or something. I mean I heard google only follows 100 links and more links on a page means less link juice. I am talking about my site

Niche edit is where I already write article. I come up to some buyer and say hey place link on this already index page
am I right.

I have few more questions later
 
Last edited:
Thank you so much Tom! I have learned a lot from this thread. Can you clarify why you do not endorse getting Niche edit backlinks? what type of issues did you have using this kind of Link? I am very anxiously awaiting your brilliant response!
 
You said that we dont want to put a long ass article under mypage.com/dogs cause we dont want to rank for dogs.

What if I do want to rank for dogs?
What do I do then?

I've seen quite few review sites targeting keyword "best dogs" ranking on the first page for dogs as well
Should I just create a post mypage.com/dogs/best-dogs and hope that it will rank for dogs? But that just a gamble

Cause the most logical thing IMHO would be to try to rank mypage.com/dogs for keyword "dogs". Cause it's got everything you need: some related info about dogs + loads of links to child pages about dogs.

I need your imput here :)
 
1.I have a good keyword, but Im ranking in position 11 without building links I tried web2.0 (tumbler) but Im waiting to be indexed , how can I be in top 5?
2.Im building links to my homepage, can my competitors report me to google for that ?

Too broad of a question. This is like asking "How do I run a successful restaurant". Get in the top 5 by applying all the knowledge you get from this thread is the best answer I can give.

Your second question is too broad too. Yes, maybe and no is the answer. It's like saying "Will I get get hit by a truck if I go out today?"


ahh i see, hosting and backlink play a big role in local SEO too.

can i ask several question ?
my money site did pretty well on indexing their page but my web2.0 got hard time for indexing.
any advice for indexing web 2.0?
i heard some ppl say to submit these web2.0 to GSC. Does we need to a different GSC account for each web2.0? or it's okay to list alot web2.0 to 1 GSC account?


Web 2's struggle to index. They have for a long time. Add more unique content to them to index them. I don't bother with web 2's because I start with aged domains.

Don't bother submitting web 2's to gsc. Too much work. Too much effort for no gain. Create a few, put a little extra content on them and move on.


Thanks for the AMA,

What advice do you have for someone that wants to outsource their content?

Test your writers first with a custom piece piece. Never accept 'samples' other than an initial screening.

Always train your writers. Give them guidelines and examples. A well trained writer is like gold.

For a content-based site, do you use ajax load more button on your SILO category pages?

Yes, I do. I display the first 15-20, then use an ajax load more for loading the older ones.

Great, another fantastic thread, Tom.

OK.

So, when building a SILO site, does it matter if the URL structure follows this layout;

www.doginformation.com/breeds/
www.doginformation.com/training/
www.doginformation.com/health/

A blog page with 30 posts under each silo. Then when you click on an article;

For breeds;
www.doginformation.com/Akita
www.doginformation.com/Bulldog
www.doginformation.com/Goldenretriever

For training;
www.doginformation.com/leashtraining
www.doginformation.com/Toilettraining
www.doginformation.com/barktraining



Or would it be better, as you mentioned in the previous page to follow the full URL?

www.doginformation.com/breeds Then when you click on one of the articles;

www.doginformation.com/breeds/Akita
www.doginformation.com/breeds/Bulldog
www.doginformation.com/breeds/Goldenretreiver

www.doginformation.com/training/leashtraining
www.doginformation.com/training/Toilettraining
www.doginformation.com/training/barktraining

Obviously, the second way follows a SILO URL but the first way puts the pages close to the homepage URL?

Yes it matters, otherwise it's not siloing. Well, it's not physical siloing, it's just a form of virtual siloing. Physical are the most powerful.

Follow A1 and it'll be setup correctly.


I will follow this AMA. I have a question:

I have a website(1.8 ages). I have done many link buildings: paid guest post, web 2.0, forum, bookmarking, PBNs(i have 4 pbns) but these kw still in possition 10 or 11. What need i do now? Buid more guest post? If yes so how many guest post you think to rank this kw?

Main kw: best X X
Volume: 3600
kwfinder KD: 12
Niche: tech

Again, this one is too broad. It's unanswerable. Follow all the knowledge contained in this AMA and my other guides.

hi, i have an old site that i did not touch. I wanted to send a few pbn links so that my website goes from bottom of page one to top of page one. So I logged in and updated wordpress and plugins. And i added one word in content in bold. After a few minutes, those keyword went like 4 spots ie to page second. I removed that one word i added and indexed again but to no avail. I have not sent any links right now.

any advice?

You shouldn't have immediately removed it. When you make changes it's common for a page to drop a few spots then rise up higher. Always give your on page changes 10 to 15 days before re-tweaking. But I don't recommend changes like adding a bolded word. In fact, I don't recommend changing ANYTHING on-page for pages that are on page 1/2. Page 3, sometimes, page 4+, yes. Here's some guidelines:-

Q5) What kind of on-page changes do you recommend I make to existing pages that are ranking?

A5) Multi-part answer..

1. For pages on your site that are on google page 1 and 2, don't CHANGE anything on-page.
2. Page 3. Depends on the keyword and page. It's a maybe.
3. Page 4+ you can change things.

HOWEVER. This doesn't mean you go changing all your page 4+'s. It depends on how competitive the keyword is. If it's low comp and you're on page 4-10, then something is probably wrong. If it's medium comp and you're page 4, you're probably ok, and if it's page 7+, then there may be something wrong. Understand? It's quite situational. You have to ask, and you can only do this with experience: "Should my page naturally fall here based on a) the difficulty of the keyword, b) the topical authority I have for the topic of this keyword and c) the overall strength of my site"


Hence the above are general rules. Especially 1. Never change anything for something on page 1/2.

Now, when you ARE changing, you generally want to de-optimize keyword density.(See A6) and especially deoptimize sub-titles(h2/h3/h4's). Don't do weird things. Just de-optimize when changing.

Now, notice I used the word "CHANGE". What you can always do, to any page on your site, whether it's number 1 or page 8 is ADD to it.

You can always add another paragraph, or add another section.

The exception to this is if you've got a list of something that needs to change like, "Shops you can buy X in", where you might be adding and removing.

After any change or adding, expect results in 3 to 20 days. Usually 7 to 12 days you'll see movement and it is common to DROP before you rise. A drop from #8 to #11 after 3 days for example, then it maybe dances between 8 and 13, then after 15-20 days it goes up to #6-7. This is common in google, with on page changes and adding new links. It's part of the algorithm to add confusion. Delays and dancing. If you made a change and 1 hour later you rose 2 spots, it would be VERY easy to figure out the algorithm. This is also why when you remove something, you won't just snap back to where you were. It makes it hard to pin-point specific changes to movements.


See this Google patent: http://patft1.uspto.gov/netacgi/nph...8,924,380.PN.&OS=PN/8,924,380&RS=PN/8,924,380


Q6) What keyword densities do you recommend?

A6) The quick answer is < 1.5% for trips and < 2% for pairs. I'd even say go for < 1% for trips and < 1.5% for pairs these days.

The most important thing here is. You do NOT rank with keyword density. AT ALL. 0.2% or 1.5% there is no positive correlation between ranking. What you ARE doing here is de-optimizing. So when I'm talking about keyword density, I am helping you to not over-optimize, and this is only ever an issue if you have an "SEO writer" or a low quality writer.

The longer answer..

You want to use as many "LSI" keywords as possible. You really don't need to mention a keyword more than once. If it shows up more than once naturally, that's fine. A good article written by a good writer will naturally be fine. Avoid "SEO writers" like the plague. Avoid writing "for SEO". A good, deep article will contain a ton of topical relevance and juicy keyword variations(LSIs).

The more variation you have in keywords the more topical relevance you build. So if you're writing about "drone reviews for teens", then you'd want to say, teens, teenagers, young adults, 13 year olds, 14 year olds, 15 year olds, reviews, top, best, great, amazing, our picks. Everything closely related. The days of ranking for a keyword are LONG LONG LONG LONG gone. Google is so advanced with content. I'll write about this in more depth another time, but for now just know you need natural, plenty of keyword variations and depth in your content.

Keyword density is an old, dated metric from before hummingbird and the knowledge graph, when google would rank based on keywords. It does NOT rank based on keywords now. It ranks entities when the following occurs:- A page matches a search intent. It's also worth mentioning here, if one page more closely matches searcher intent than another stronger page, it will outrank that page. If 2 pages closely match for searcher intent, the stronger, more trustworthy one will rank.



Thanks so much for creating this AMA. I just launched an eCommerce site 3 months ago and still learning how to do on-page for it. I have a few questions.

1. I know natural links between pages does not hurt. However, can I link one silo to all other silos or one sub-silo to all other sub-silos within the parent silo? For example, putting links to all other siblings on a sidebar widget menu. Does that dilute the theme?

2. From what I read, silo pages main purpose is to drive link juice to child pages and help them to rank for longtails. However, after some analyzing my visitors seem to prefer to land on a category page where they have many options to choose from, and the CR is also way better. So I want to rank for that page with terms like 'skincare product'. I saw your answer to @amur 's question. But still want to ask is siloing the best structure to rank for these kinds of pages or is there something better?

3. Following the second question, say I want to rank a sub-silo page for the keyword 'brand + guides'. I create child pages like 'brand + product 1', 'brand + product 2', things like that. Will it make my sub-silo page cannibalized, or over-optimized with keywords? Should I name them with products name only? If not, what is the best way to name the child pages do you think? This is another reason that I think siloing is not good when it comes to ranking category/tag/archive pages.

4. Also wondering the same thing with @SEOzack. Will it perform better with physical silos (structure+permalinks) like what described in your threads or we can use internal links to create virtual silos? My established site is starting to rank so I'm afraid I'll mess everything up if I change the structure.

5. In this video, at 54:51 John Mueller says long term noindex, follow commands will eventually equate to a noindex, nofollow directive. So the links on long term noindex pages will end up not pass link juice. What's your opinion?

1. Don't over-link all over the place. Link mostly contextually, where is natural.

2. A silo's main purpose isn't to drive link juice. That's more like "PR sculpting". It's a misconception about silos. A silos purpose is not to artificially increase ranking by manipulating juice, which is why it'll never be blackhat. Its true purpose is to help google understand the topics of your site. To show google what your site is about, what its an authority in. This is why the linking isn't so important. Google is very good at understanding content. By linking from a dog silo to a cat silo, it won't confuse it. If anything it's a positive, because it understands how the 2 are related. If you as a human know something is related, so does google. So if you deem it a good link, it's good for google's understanding too.

3. You don't rank category, tag or archive pages. They have nothing to do with silos. An ecommerce site can rank its product pages, yes, and you should have them inside the correct silos. You would have the brand name in them. Nothing wrong with that. If I am selling a Samsung 22" Business Monitor S22E450BW, it wouldn't make sense to miss out "samsung" from the title. How will people know it's a samsung? People will search for samsung 22" monitor, or samsung s22e450bw.

Samsung.com using siloing.

https://www.samsung.com/uk/monitors/monitor-se450-s22e450bw/


So here we go. We don't need to mention samsung in the url. It is samsung.com. Likewise if we have site.com/uk/monitors/samsung/monitor-se450-s22e450bw, we don't need to have site.com/uk/monitors/samsung/samsung-monitor-se450-s22e450bw, BUT,

Look at the title.. "Samsung 22" Business Monitor S22E450BW | Samsung UK"

Then

The H1 is just 22" Business Monitor S22E450BW

Makes sense, right?

On the serps, people are looking at the title, so you want to say samsung monitor.

The url doesn't have to repeat, because it already is implied it's samsung.

The h1 doesn't need to say samsung, because, you've just clicked, you are on samsung.com or in site.com/uk/monitors/samsung and you can see the title.

Have a look at how samsung.com are siloing. It's an EXCELLENT example. Their architecture is spot-on.




Thanks for this AMA, I've a question and I am not able to find a professional pov. So @splishsplash opinion will be very appreciate.
2 years ago I've purchased at expired auction a great domain where 90% of its links come from .edu.
Domain rating 55.
This aged domain has real .edu links placed in a contextual and dedicated article to the site. NOT spammy profiles.
Previously this site was very important and many other sites like ibm, vice.com, mic.com link to it (always with a dedicated article).
Now... Previously, this domain was in a tech niche, but I've switched it to a grey niche.
Site is a blog, with 10 articles related to the grey niche. It is 2 years now it is in that grey niche so G has undersand it.
If I place a backlink to my site in the same grey niche will I have a great juice due the fact that amazing sites link to it?
Or if the niche was changed the effect of those links are 0 now?
A few example of links to this site:
utexas.edu
illinois.edu
psmag.com
unito.it (university in Italy)
wright.edu
And many many others. Most of them contextual.
Thanks.

I haven't tested this. It's believed that changing the niche devalues it. It won't be a 100 or 0 situation. It'll be a sliding scale, like the further away from the niche it is, the more the links are devalued. I wouldn't ever expect them to be devalued completely.

This is a great time to test though. Please let me know what happens after you place a link.

Which keyword suggestion tool(s) do you use/suggest?

Cheers

Q7) Which keyword tools do you recommend?

A7) semrush and ahrefs. For keyword research I google some base keywords, then pop the sites in ahrefs or semrush, and go from there. You'll get a ton of keyword ideas, and you can further search google and see even more sites. It is by far the best way to do kw research.



Hey Tom, thank you for doing this AMA. I have a handful of questions, hopefully that's fine.

1) What do you suggest focusing on if your monthly budget isn't very high - keyword research perhaps? Writing more posts on low search long tail keywords?

2) How much should you invest monthly to have growth (once again, on a tight budget) - $500, $1000, $2000+?

3) How much does age matter? My site is just over a year but don't see a big difference compared to, let's say, 8 months old, even though I've been getting links (niche edits, guest posts etc.)

4) How much would you spend on a good expired domain?

5) Do you think links are the biggest ranking factor?

6) Does the word count on the site makes a difference? I've seen you mention numbers such as 100,000 and 1,000,000 words for website. Can you please clarify a little more?

Lastly, once again, thank you so much for your AMA.

1. Don't spend money on kw research other than an ahrefs or semrush subscription. It depends how low is low. SEO is hard with a low budget. I don't see many people succeed in SEO with budgets of less than $1k/mo unless they personally have the ability to write a ton of content and do their own outreach. You need content and links. The cheapest way to do it is, like I said, write your own content and do your own outreach. You can get free guest posts, but you need to be able to write well.

2. $1k/mo is good. $1k on content month 1/2/3, then $700 content, $300 links month 4/5/6, then 50/50. It's easier to rank authority sites than micro niche sites. I almost never see small sites rank these days.

3. It matters. But it's not about the domain age. It's about the age of the content and the links. It can take a couple of months for links to kick in properly, and sites do definitely get better with age. Add a new article to a 6 month only site vs a 3 year old site and you'll see the importance of age.

4. You don't want expired domains. You want non-dropped, aged domains. And for a money site, $300 to $5000. Generally $700-$1200 you'll find something good.

5. There's not a "biggest". If your on-page isn't right, links won't do anything. On-page is the direction you are pointed, links are the push. If you are pointed south, and you want to go north, the biggest push in the world won't help. LIkewise, if you are pointed north, and don't push, you won't move.

6. Yes, it does. Google likes authority sites. Also, which, as a human would you consider an authority on animals. A site with 5 pages and 10k words of content, or a site with 750 pages and 5 million words of content? Trying to rank for keywords is silly. 1 article, ranking for 1 keyword is 2012 stuff. An article ranks for a tight topic, and a site ranks for a broad topic. The bigger your site, the more keywords you'll rank for. The bigger the article, the more keywords you'll rank for. More longtails.


How long does it take in your experience between placing PBN links (multiple ones) and them taking full effect that you can clearly see in Google Analytics?

It varies. Sometimes 2 weeks, sometimes 2 months. The algorithm has a lot of randomness to confuse and make it difficult to assess what works and what doesn't. Usually never less than 2 weeks, and usually never more than 2 months, so if you have no results after 2 months, what you did, did not work.

Another question. You said:
"f) Create a PAGE 'animals'
g) Create a page 'cats', make its parent page 'animals'. (You do this on the right in the editor, "page attributes"->"parent page")
h) Create a page 'siamese', make its parent page 'cats'.

Now, these are your SILOs!

i) Create 75-200 words of text at the top of them. No more."

So if I set my homepage is "animals" and its 0nly have max 200words + sub page ? I have read your last SILO guide and I remember you said a homepage need at least 1500-2000words right?

Nope.

https://www.blackhatworld.com/seo/the-ultimate-guide-to-seo-siloing-dominate-google-in-2018.985967/

Your homepage should generally contain links to the silos/sub-silos of your site, and this can just be in the form of having a giant silo. Say 500-1000 words of content at the top, with all the latest articles appearing on the page.

75-200 words in silos, and 500-1000 on the homepage. For informational sites. Ecommerce is different. I'll write a siloing for ecommerce guide soon.

So if I understand correctly

Site/animals
Site/ dog breeds
Are pages

5 best animals for you is a post right not a page

2nd question somebody ask if you don't have lot of money.

I do have some but not lot for guest post pbns, etc say 50 to 100 dollars a month.

I do have more but money tied up in a project

What would you focus on

Not sure if this was asked but best page to build links to for best bang for buck for a huge site
Home
Animals
Dog
Breeds
10 best dogs

If I have say 50 or more post under breeds should I make another breed page called part 2 or something. I mean I heard google only follows 100 links and more links on a page means less link juice. I am talking about my site

Niche edit is where I already write article. I come up to some buyer and say hey place link on this already index page
am I right.

I have few more questions later

yes correct.

$50-$100/mo is not enough unless you are able to write at least 2k-3k words a day yourself and do your own outreach, and writing the guest posts. There's really nothing you can do with $50-$100. $50 isn't even enough for a semrush or ahrefs subscription. That kind of money will cover your hosting and 2-3 articles a month, or 5-10 pbn links and nothing else. Ideally you want at least $250/mo. $500/mo is good and $1k/mo is great. More than that is only when you really know what you're doing and what your ROIs are.



Thank you so much Tom! I have learned a lot from this thread. Can you clarify why you do not endorse getting Niche edit backlinks? what type of issues did you have using this kind of Link? I am very anxiously awaiting your brilliant response!

I've just had a few clients recently who have had some issues around them so I'm recommend people avoid just now. They will still work, but because of that I'm recommending people avoid unless they already know what they're doing. Niche edits can be expensive too, so it's a big risk to drop several hundred $ or a grand and have it hurt your rankings or do nothing.

If you're going to do them start with only 1-2 and see how it works for you and keep them relevant.



You said that we dont want to put a long ass article under mypage.com/dogs cause we dont want to rank for dogs.

What if I do want to rank for dogs?
What do I do then?

I've seen quite few review sites targeting keyword "best dogs" ranking on the first page for dogs as well
Should I just create a post mypage.com/dogs/best-dogs and hope that it will rank for dogs? But that just a gamble

Cause the most logical thing IMHO would be to try to rank mypage.com/dogs for keyword "dogs". Cause it's got everything you need: some related info about dogs + loads of links to child pages about dogs.

I need your imput here :)


I just googled dogs and best dogs. They are very different. Can you show me a review page ranking for 'dogs'? Google understands intent, and when you type in dogs, you don't want to know about the best dogs. You want information on dogs, maybe dog breeds etc.

I don't see ANY review/best pages on page 1 for 'dogs'. I see dog news articles, rich snippets with info about dogs, list of dog breeds, complete guide to caring for dogs, dog - wikipedia, dog health center, a dogs page on humanesociety.org, dogs available for adoption, dog breeds again, and dog supplies.

If you want to rank for dogs, then you need to re-assess your seo strategy. Trying to rank for single keywords in 2019 is completely the wrong strategy. It's even worse trying to rank for broad keywords. You should be trying to rank for 250k keywords in a broad topic, like 250k keywords in the musical instruments niche. THAT is how you make money with SEO and build a monster site.
 
So when you post an article how long do you wait before you start building links to it?
 
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