Vodka Advertising on FB

[Laritha]

I sell a locally made vodka, and would like gain online sales using Facebook. Id love to run ads, but as we all know Facebook doesn't allow alcohol ads. Any tips would be appreciated, thanks in advance!

 

[ContentExpert]

Id love to run ads, but as we all know Facebook doesn't allow alcohol ads.

You kind of answered your own question here.

Start a company FB page, engage in some relevant groups, and scale your page's audience organically.

 

[I kinda know Marketing]

Well you have 2 options
- You could run BH and promote it in order to sell and make profit
- Try thinking of some WH ads (Like promoting the brand as a brand, not as an alcohoolic drink) There are ways to make BH ads while still respecting the policy . Think outside the box

 

[Bebeto]

Who drinks your votka?

I would make some engaging short comedy movie (1-2 min )and target these people.
Do they like football? I will add some local village football star who signs for barcelona and when asked secret of his success he pulls his bottle of votka at the press conf.
Are they into cars? I would film 2 cars racing one supersport ferrari other one some old crap, and when crap wins you show the driver putting your votka as a petrol.
They are into girls? Film bunch of cocky rich guys drinking fancy coctails in some elite club and oher guy who picked up all of the girls by giving them your red bull votka

Get the Idea, avoid direct marketing and make something which might end up being viral.
If you need more ideas find sorty on google about 32 RED betting house from UK who sponsors club of Wayne Rooney and they forced him to wear jersey number 32 because ads of betting houses have strict limits on size and place of an ad

 

[Laritha]

Who drinks your votka?

I would make some engaging short comedy movie (1-2 min )and target these people.
Do they like football? I will add some local village football star who signs for barcelona and when asked secret of his success he pulls his bottle of votka at the press conf.
Are they into cars? I would film 2 cars racing one supersport ferrari other one some old crap, and when crap wins you show the driver putting your votka as a petrol.
They are into girls? Film bunch of cocky rich guys drinking fancy coctails in some elite club and oher guy who picked up all of the girls by giving them your red bull votka

Get the Idea, avoid direct marketing and make something which might end up being viral.
If you need more ideas find sorty on google about 32 RED betting house from UK who sponsors club of Wayne Rooney and they forced him to wear jersey number 32 because ads of betting houses have strict limits on size and place of an ad

I am working on some engaging comedy videos, but the main issue is how will I be able to market it on social media and receive a large enough reach? If it wasnt an alcohol ad Id run targeted ads but Im very limited

 

[hardiksapra]

I am working on some engaging comedy videos, but the main issue is how will I be able to market it on social media and receive a large enough reach? If it wasnt an alcohol ad Id run targeted ads but Im very limited

Why not try promotions on Instagram pages having big following?

 

[Twickbot]

Any tips would be appreciated,

Take an example from beer producers. They made non-alcoholic beer and advertise it. But they sell alcoholic beer.
Make non-alcoholic vodka and advertise it on the FB. And sell regular vodka.

 

[Deleted member 813988]

I think I saw P.Diddy ads promoting Ciroc vodka on Facebook.
What you can do is to promote not the Vodka itself but some 'lifestyle' ad that will have 'vodka idea' behind it.
Something like 'Mild as May'.

 

[Laritha]

Take an example from beer producers. They made non-alcoholic beer and advertise it. But they sell alcoholic beer.
Make non-alcoholic vodka and advertise it on the FB. And sell regular vodka.

This may work. I might have to create a faux product but advertise it on the same page as the real one