The best bid strategy?

[Yan102457]

I'm confident that my ads and my landing page could give a high conversion rate. So, the thing now is I have to set my ads absolute on top of the page to get a higher click-through rate. You guys please give me some advice which is the best bid strategy that let the ads to be on top (1st position)?

 

[Turbo SEO]

There are multiple stratergies to be considered. One of them is the landing page relevancy across the keywords

 

[Yan102457]

There are multiple stratergies to be considered. One of them is the landing page relevancy across the keywords

Yah, I know. But I need a strategy that could let my ads on top that I could get more clicks. I just need more clicks as much as possible.

 

[tanwirs7833]

Maximize clicks with enhanced cpc would get you on the top but you have keep your budget ready.

Yah, I know. But I need a strategy that could let my ads on top that I could get more clicks. I just need more clicks as much as possible.

 

[phoenix9]

You don't need strategy for this. You just have to bid higher than your competitor.

Simple as that.

 

[AdvertisingGuy]

You don't need strategy for this. You just have to bid higher than your competitor.

Simple as that.

I do not agree. Doing SEM is a really, really complicated practice to get right. If OP wants to appear at the top of the page:

• Doing proper keyword research is essential. If you have a product / page, how are your users searching?
• Buying keywords that are relevant to a user's search (as @SEO TEAM said) is also essential.
• In addition, the copy of your ad needs to be good. You have to pay a lot for those clicks, so make sure the user would be willing to buy before they click. If there is a specific price (say $20 for a book) then put that in the subject and in the title of the ad. That means more relevant clicks and a better quality score.

If you do this properly, you'll often times bid less than your competitors because your quality score is better.

There is so much that goes into this. If you don't know this year, dedicating a few weeks (full time!) to SEM to really learn this stuff will pay itself back in spades.

 

[phoenix9]

I do not agree. Doing SEM is a really, really complicated practice to get right. If OP wants to appear at the top of the page:

• Doing proper keyword research is essential. If you have a product / page, how are your users searching?
• Buying keywords that are relevant to a user's search (as @SEO TEAM said) is also essential.
• In addition, the copy of your ad needs to be good. You have to pay a lot for those clicks, so make sure the user would be willing to buy before they click. If there is a specific price (say $20 for a book) then put that in the subject and in the title of the ad. That means more relevant clicks and a better quality score.

If you do this properly, you'll often times bid less than your competitors because your quality score is better.

There is so much that goes into this. If you don't know this year, dedicating a few weeks (full time!) to SEM to really learn this stuff will pay itself back in spades.

I know SEM is not simple. But read what OP said. And his reply to @SEO TEAM. He just want to get top position, nothing else.

And i know, OP asked silly question.

 

[AdvertisingGuy]

I know SEM is not simple. But read what OP said. And his reply to @SEO TEAM. He just want to get top position, nothing else.

And i know, OP asked silly question.

I did read it. Getting top position is not just about bidding higher though. You often won't get the top position unless your copy is good and people are clicking on the ad.

Questions are the beginning of knowledge, so there are no ignorant questions, just ignorant people. I count myself among those.