Adwords vs adwords express

[Luca07]

Hello People,

I can create both adwords and express but do i really need to upgrade to expert mode when doing campaigns for my dropshipping website? Or is express good enough?

Please give me some opinions!

 

[HaCr]

AdWords Express doesn't exist anymore, it has all been converted to smart campaigns.

You can just do it all in your one Ads account so you will be able to run tests on all options and figure out which works best for your ROI. Smart campaigns have their advantages but you do give up a ton of control.

 

[Luca07]

Thank you ,

Will go for adwords expert mode. DO you also create these account in masses ?

 

[arifulshuvo]

GMB+GMC = Express = AdWords = Google Ads

 

[Donald Kwame]

I will rather have a manager account. Makes things more organized

 

[Chris Newman]

Adwords Express still exists, depending on the country of the Adwords (Google Ads) account. The main limitation (for me it is a drawback) in Express is that one has limited control over keywords, whereas in Expert, there is total control over keywords. (Ofcourse there may be other differences also between the two).

 

[Luca07]

Does Adwords express or smart campaigns work for CPA ? Yes or no?

 

[awento]

AdWords Express doesn't exist anymore, it has all been converted to smart campaigns.

You can just do it all in your one Ads account so you will be able to run tests on all options and figure out which works best for your ROI. Smart campaigns have their advantages but you do give up a ton of control.

I would be grateful if you write in a personal, have questions

 

[Kevinpro]

Dont go with adwords Express
Work with Google ads