Local SEO advise

[lloydc]

Hi Guys,

I'm looking to do some work on my website to improve local SEO and hoping someone can steer me in the right direction.

While it's a relatively large industry, I don't see much competition on google, and it seems one competitor is appearing in the first rankings of google for a bunch of keywords.

So I suppose I have the following initial questions:

should I try and get backlinks from the same domains as this competitor(as well as others)?

should I create content around their same keywords?

is it worthwhile creating pages for suburbs in our local area (eg. domain .com /losangeles/beverlyhills) as I notice they have done the same?

basically, I'm looking to stick it to this particular competitor and beat them at their own game.

 

[Jay Yadav]

should I try and get backlinks from the same domains as this competitor(as well as others)?
- Yes, Its Good !

should I create content around their same keywords?
- If Keyword Is Related, Go For It.

is it worthwhile creating pages for suburbs in our local area (eg. domain .com /losangeles/beverlyhills) as I notice they have done the same?
- Yes, Its A Nice Idea.

 

[Fresh Ideas Marketing]

Don't you have Google bussiness listing?

 

[lloydc]

Don't you have Google bussiness listing?

Yes, I've got a google business listing.

 

[lloydc]

should I try and get backlinks from the same domains as this competitor(as well as others)?
- Yes, Its Good !

should I create content around their same keywords?
- If Keyword Is Related, Go For It.

is it worthwhile creating pages for suburbs in our local area (eg. domain .com /losangeles/beverlyhills) as I notice they have done the same?
- Yes, Its A Nice Idea.

great, you've given me some work to do, thanks

 

[chickab00m]

If you're looking for an effective/simple local strategy, search for Brian Dean's "Skyscraper Technique" + "Skyscraper Technique 2.0". I use this method to rank local businesses all the time.

The 3-steps that make up The Skyscraper Technique:

Step 1: Find link-worthy content
Step 2: Make something even better
Step 3: Reach out to the right people

Updated for The Skyscraper Technique 2.0:

Step 1: Figure out User Intent
Step 2: Satisfy User Intent
Step 3: Optimize for UX signals

If your competition is outsourcing most of their content, take this as the perfect opportunity to craft super shareable versions of your competitions most popular posts. Longer form content that is simple, useful and easy to read will definitely lower your bounce rates too. Possibly pushing that extra lil bit of authority you need!

 

[lloydc]

If you're looking for an effective/simple local strategy, search for Brian Dean's "Skyscraper Technique" + "Skyscraper Technique 2.0". I use this method to rank local businesses all the time.

The 3-steps that make up The Skyscraper Technique:

Step 1: Find link-worthy content
Step 2: Make something even better
Step 3: Reach out to the right people

Updated for The Skyscraper Technique 2.0:

Step 1: Figure out User Intent
Step 2: Satisfy User Intent
Step 3: Optimize for UX signals

If your competition is outsourcing most of their content, take this as the perfect opportunity to craft super shareable versions of your competitions most popular posts. Longer form content that is simple, useful and easy to read will definitely lower your bounce rates too. Possibly pushing that extra lil bit of authority you need!

Awesome, I'll check that out today.

I am assuming their articles are outsourced, which are posted randomly, ie. 2 articles posted here and there every few months.

To the average person, it would have a lot of content on the site, but for someone with an eye for this kind of thing you can see that the whole site is based around satisfying google for rankings

thanks for the advice.

 

[chickab00m]

Yep, this is such a basic yet important step that most agencies with a lot of clients just don't put a lot of effort into. Use the tools for saving time on research so you're focused on writing/formatting those posts. If you have a homerun with a certain piece of content, experiment with promoting it in facebook/instagram ads for a short boost in exposure. This is a cheap way to get real people sharing long enough to generate some lasting buzz.

 

[rahuljoshi2312]

should I try and get backlinks from the same domains as this competitor(as well as others)?
- Yes, Its Good !

should I create content around their same keywords?
- If Keyword Is Related, Go For It.

is it worthwhile creating pages for suburbs in our local area (eg. domain .com /losangeles/beverlyhills) as I notice they have done the same?
- Yes, Its A Nice Idea.

I would like to add some points

Add Reviews From your clients/friends/family and post frequently about your services on your GMB account . This strategy helped me lot to get discovered locally.

 

[Nut-Nights]

Just do one simple thing create relevant links. If you want to stay ahead in Local SEO game, focus on relevance. I mean place you are targeting. If you are looking for more info, just google it.

 

[Calvin1994]

hello , to create a relevance content you can follow some steps .

1. Make your content mobile-friendly. ...
2. Create useful, compelling content. ...
3. Think about searcher intent. ...
4. Do keyword research before you start writing. ...
5. Use keywords carefully. ...
6. Create accurate, descriptive title tags. ...
7. Write compelling meta descriptions.

 

[Emily Ingramer]

you can definitely use those websites your competitors use to build backlinks.

 

[Fresh Ideas Marketing]

Yes, I've got a google business listing.

Then rank listing in top 3 position for relevant keywords, get some 5 star reviews.

 

[chickab00m]

I would like to add some points

Add Reviews From your clients/friends/family and post frequently about your services on your GMB account . This strategy helped me lot to get discovered locally.

This is a great point. There's some sites that will turn your GMB review page into a one-click link you can email to friends, clients etc that will make this process fast/simple enough that most people will do it for you without issue. Setting up auto followup emails for orders and email subscriptions with these links is also a good practice for building your reviews.

 

[lloydc]

Thank you so much to everyone that has gone out of their way to give me advise, it is greatly appreciated.

I might start a journey thread now

 

[lloydc]

I came across a wordpress plugin called magicpage plugin. basically it creates pages for different suburbs automatically within a certain radius. This would save me a ton of time

it's quite expensive though ($30/m), is there any other alternatives that anyone can recommend?

 

[chickab00m]

I came across a wordpress plugin called magicpage plugin. basically it creates pages for different suburbs automatically within a certain radius. This would save me a ton of time

it's quite expensive though ($30/m), is there any other alternatives that anyone can recommend?

I haven't tried this method personally, but when I was AB testing a site recently it hit me that Google Optimize (optimize.google.com) could also be utilized to show different variations of your landing page for local SEO purposes.

Not sure if you have a reason to avoid google services, but it IS free if you want to try it out: https://adespresso.com/blog/how-to-use-google-optimize-feature/

 

[work30hard]

before you do anything else, i'd suggest you to start by learning SEO