You might find this helpful
Journey
"How A Desperate 10-Year-Old Solved His Sleep Anxiety Overnight (His Story Will Break Your Heart)"
Founder Story
"These Yoga-Loving Ex-Insomniacs Are Taking On The $28 Billion Sleep Aid Market... And They're Winning"
Unique Mechanism
"Strange 'Blue-Light Hypnosis' Device Astounds Sleep Researchers - Insomniacs, Take Note!"
Benefit-Driven
"Revolutionary NEW Device Puts You To Sleep In Under 7 Minutes!"
Authority
"Doctors Shocked By New Sleep Test Result - Insomniacs Sleep In Under 7 Minutes"
How-to
"How to Fall Asleep in Less Than 7 Minutes Without Pills"
Paradigm Shift
"Not All Insomnia Is The Same - In Fact, There May Be 5 Types"
First-Person
"How I Finally Won My 23-Year Long Battle With Insomnia"
These are nice, catchy headlines that work on hard-print tabloids.
Do you have any proof that these headlines work online?
not A/B testing will cost you more money on the long run.
You are probably right.
Either way, I also have a VSL for this product; so, if the WSL (Written Sales Letter) is not converting for any affiliate, he can simply use the VSL.