Secrets About the Android Market Google Does Not Want You To Know

[patadeperro]

I know you think this is a clickbait title and... it is... well a little, I found a data set of 1000 apps and since I am interested in getting into the app market I decided to analyse the information and share it with you guys, I made a few graphs about the market and I will share my insights with you.

First things first these is how the market is divided, in this graph you will see the categories for each app and how much is the average price per category and for the total market (the average price for any app is .77 cents)

Now, this average prices are a little bit tricky because there are A LOT of apps with a price of $0 so, if I remove those apps and I leave the paid ones what are the real averages per category and the market average?

You can see how the Finance, Lifestyle and Events categories are the ones that have the most expensive apps and the average price of the market are $18 usd

Now lets see what are the categories with the biggest number of apps, so this graph will show you the percentage of the total size of the market that each category uses example the Family category have 18.19% of the total amount of all the apps.

Now lets analyse what are the prices per categories, so this image will show you the highest prices per category and the average of the market

WOW we can see there are some apps that are priced at $400 dollars .... may be in a follow up post I will post which apps are those..., but meanwhile you can see that in the medical category are $200 apps... how many people buy them? what are their ratings?... lets keep going.

Because we have analyzed the size of the market and the prices so what is the percentage of apps that are free vs the apps that are paid according with the sample we have?

96% free and 7% paid... interesting... now which categories are the ones with the biggest amount of paid apps? whichones with the biggest amount of free ones? here are the answers:

Now lets see if there is a relationship between the apps that are paid and the ones that are free lets see that.

We can see that NO there is no relationship between the price and the ratings, they seem to be 2 independent variables meaning that people do not rate higher free apps.


what about the number of reviews? is there are a relationship beween the # of reviews and the price?

Yes, here it seems that the free apps have way more reviews than the paid ones (which honestly makes sense)

and the same happends between the # of installs vs the price (meaning that free apps have bigger number of installs than the paid ones)

I will be adding more information if anybody is interested and if you have questions write them here in the thread and I will try to update it with the information I have.... I will be realising soon an analysis about the SEO in the adult videos world so you can have better results in your efforts, click the link button if you appreciate the content please.

 

[mylastvacation]

Interesting... Very curious to know what a 400$ app looks like

 

[lacifitra]

Thanks for the extremely valuable thread, OP.

Interesting... Very curious to know what a 400$ app looks like

Here are a few. 349€ = 398$.

 

[mylastvacation]

Whoa... I had no idea something like that existed. I guess these apps are the equivalent of Apple products, right? Like something that has no real value but you buy it just so to feel important or so that your friends see you can afford it.

Thanks for the extremely valuable thread, OP.

Here are a few. 349€ = 398$.

 

[SEOmammoth]

Whoa... I had no idea something like that existed. I guess these apps are the equivalent of Apple products, right? Like something that has no real value but you buy it just so to feel important or so that your friends see you can afford it.

Lol basically, those apps mostly looks garbage

 

[patadeperro]

Interesting... Very curious to know what a 400$ app looks like

I will post a list of the apps that were into the sample

Thanks for the extremely valuable thread, OP.

Here are a few. 349€ = 398$.

Thanks @lacifitra some of them are in the sample I analysed, you are right, nevertheless a visual screenshot helps more, I will be adding the apps that were in the sample I analyzed as well.

Whoa... I had no idea something like that existed. I guess these apps are the equivalent of Apple products, right? Like something that has no real value but you buy it just so to feel important or so that your friends see you can afford it.

This may be one side of it, ego is an important factor in the marketing efforts, so maybe these guys saw an opportunity and attacked that side.

Lol basically, those apps mostly looks garbage

They may look like a garbage, but you need to see deeper, the marketing strategy they used, even if they sell one app out of curiosity they already did more money than most app developpers.

 

[Danquids]

Nice post... OP

 

[lockheadsr71b]

A little bit off-topic but what did you use to create those charts they look very good.
And also thanks for taking the time. This kind if data is always useful

 

[patadeperro]

Nice post... OP

Thank @Danquids I think this analysis can help people to better understand where there are new opportunities and to understand better some pricing strategies in the market, cheers.

 

[patadeperro]

A little bit off-topic but what did you use to create those charts they look very good.
And also thanks for taking the time. This kind if data is always useful

I used Tableau man, I use it every day, GREAT software it allows you to do "easily" analysis of great quality, I may be releasing the data already cleaned and with some further explanation if there is enough interest for others to use it and sonsume it, cheers.

 

[damish]

means still places for developper ??

 

[mylastvacation]

you should set up a BHW marketplace service offering this kind of data analysis, I'm sure many people will be interested.

 

[umerjutt00]

Nice analysis you got there. Will take some time to look at all these numbers. Thanks mate.

 

[patadeperro]

means still places for developper ??

I do not understand your question, are you asking if according with the analysis made if there are still places to develop new apps? I think the answer to that question is yes.

you should set up a BHW marketplace service offering this kind of data analysis, I'm sure many people will be interested.

We are buying a new site where we will make automatic seo audits and the reports will be visual and really freindly like this, besides that the reports will be automated.

Nice analysis you got there. Will take some time to look at all these numbers. Thanks mate.

Thanks for the kind words, I will be posting more of these analysis if people are interested in them, cheers.

 

[M4XW3LL]

There was a time where you could buy Ethereum and Bitcoin apps for a very high price, all they had was a logo of the particular cryptocurrency. I guess people had no clue what they are buying and wanted to join the cryptocurrency hype.

 

[red333]

I know you think this is a clickbait title and... it is... well a little, I found a data set of https://www.kaggle.com/lava18/google-play-store-apps/version/5 and since I am interested in getting into the app market I decided to analyse the information and share it with you guys, I made a few graphs about the market and I will share my insights with you.

First things first these is how the market is divided, in this graph you will see the categories for each app and how much is the average price per category and for the total market (the average price for any app is .77 cents)

Now, this average prices are a little bit tricky because there are A LOT of apps with a price of $0 so, if I remove those apps and I leave the paid ones what are the real averages per category and the market average?

You can see how the Finance, Lifestyle and Events categories are the ones that have the most expensive apps and the average price of the market are $18 usd

Now lets see what are the categories with the biggest number of apps, so this graph will show you the percentage of the total size of the market that each category uses example the Family category have 18.19% of the total amount of all the apps.

Now lets analyse what are the prices per categories, so this image will show you the highest prices per category and the average of the market

WOW we can see there are some apps that are priced at $400 dollars .... may be in a follow up post I will post which apps are those..., but meanwhile you can see that in the medical category are $200 apps... how many people buy them? what are their ratings?... lets keep going.

Because we have analyzed the size of the market and the prices so what is the percentage of apps that are free vs the apps that are paid according with the sample we have?

96% free and 7% paid... interesting... now which categories are the ones with the biggest amount of paid apps? whichones with the biggest amount of free ones? here are the answers:

Now lets see if there is a relationship between the apps that are paid and the ones that are free lets see that.

We can see that NO there is no relationship between the price and the ratings, they seem to be 2 independent variables meaning that people do not rate higher free apps.


what about the number of reviews? is there are a relationship beween the # of reviews and the price?

Yes, here it seems that the free apps have way more reviews than the paid ones (which honestly makes sense)

and the same happends between the # of installs vs the price (meaning that free apps have bigger number of installs than the paid ones)

I will be adding more information if anybody is interested and if you have questions write them here in the thread and I will try to update it with the information I have.... I will be realising soon an analysis about the SEO in the adult videos world so you can have better results in your efforts, click the link button if you appreciate the content please.

Where did you get the data from?

 

[patadeperro]

There was a time where you could buy Ethereum and Bitcoin apps for a very high price, all they had was a logo of the particular cryptocurrency. I guess people had no clue what they are buying and wanted to join the cryptocurrency hype.

Yeap I believe you, that people created an app taking advantage of the crypto wave, good marketing lesson don't you think?

Where did you get the data from?

Kaggle, the link it is at the beginning of the post, cheers.

Let me know if you have more questions or if anybody it is interested in a deeper analysis or to get the data already cleaned.

 

[red333]

Yeap I believe you, that people created an app taking advantage of the crypto wave, good marketing lesson don't you think?


Kaggle, the link it is at the beginning of the post, cheers.

Let me know if you have more questions or if anybody it is interested in a deeper analysis or to get the data already cleaned.

In this or in the other analysis thread you mentioned tableau.
(Idk how many of these threads you have, I´ve only seen two, I think.)

So, you´re using Kaggle to get the data and Tableau for making the graphs / visualize the data?

 

[patadeperro]

In this or in the other analysis thread you mentioned tableau.
(Idk how many of these threads you have, I´ve only seen two, I think.)

So, you´re using Kaggle to get the data and Tableau for making the graphs / visualize the data?

Well not always, it depends on the situation, but if you want to know my entire set up this is it:

a) for the data I tried to use sources that have already normalized the data I tried to scrape my self as little as possible because the cleaning is a mess.

b) For data cleaning I use excel,Google Refine and the command line.

c) For data analysis I use Tableau.

d) For Data manipulation, extractions, and heavy treatment I use Pentaho.

The most importnat part are the type of questions you want to answer and to write the answer along with the dat analysis, I try to focus a lot in the market research or how I will use the data for my next project, hope it helps.

 

[astrid.cason]

I am simply amazed by your work