How To Rank Ecom Website In 6 Months?

[Tvchaska]

Hey folks & SEO Gurus. I need a little bit help regarding Ecom SEO. I have a project of an Ecom site which I have to rank in UK and the keyword difficulty is near to 60. Dunelm, Waltmart, Ebay and Amazon are already there ranked at top. I know it's complicated and difficult on the behalf of competition, but I also know that it's also possible to outrank on specific keywords. I just want strategy.

1. Social Bookmarking
2. Directory Submission
3. Forum Linking
4. Web 2.0
5. Guest Posting

This is my entire strategy, please suggest me what to do. Do all of the above mentioned techniques still work in 2018 or should I change the strategy

 

[davids355]

That’s some heavy competition.

What is your end goal here? To rank for one specific keyword or to drive traffic and sales?

 

[Tvchaska]

That’s some heavy competition.

What is your end goal here? To rank for one specific keyword or to drive traffic and sales?

Actually I want to rank it on hundreds of keywords, then drive organic traffic and sales. In short, all of them

 

[davids355]

Actually I want to rank it on hundreds of keywords, then drive organic traffic and sales. In short, all of them

Well, I’m that case do more research and look for keywords where there are less competition. Don’t try to rank in 6 months for terms where the sites you listed are at the top.

Work on your onpage as well, make sure site is structured well and make sure your product pages are well set up and have a bit of unique content.

im Sure you’ll have some success within 6 months.

 

[Tvchaska]

I have already done those things you have mentioned, Site is optimized, On-Page, Structured Data is also good enough, Interlinking and homepage is well organized. All I need is the off-page strategy

 

[lifehero]

your only solution is pbning the fuk outta it and hope it last. Nothing else is worth your time if 6 months is your time frame

 

[fulgensaurio]

I would definately go the PBN route - some heavy competition there.

 

[Tvchaska]

your only solution is pbning the fuk outta it and hope it last. Nothing else is worth your time if 6 months is your time frame

Oh yes, PBN on any niches would work perfectly? Any chance of penalty or manual action by Google

 

[lifehero]

yes, and 100% yes

 

[davids355]

You probably can’t have quick and long term, remember that. If your main aim is to rank in 6 months above all else, then you’re going to be risking your site.

Why can’t you just put a strong steady plan in place and not worry about timeframe so much?

Surely just an improvement would be sufficient within the 6 months?

 

[Tvchaska]

You probably can’t have quick and long term, remember that. If your main aim is to rank in 6 months above all else, then you’re going to be risking your site.

Why can’t you just put a strong steady plan in place and not worry about timeframe so much?

Surely just an improvement would be sufficient within the 6 months?

Right David, My client is pressuring me as he does not have much patience. What time frame should I give him. Can you please suggest me a complete strategy and time frame. Please.

 

[davids355]

Right David, My client is pressuring me as he does not have much patience. What time frame should I give him. Can you please suggest me a complete strategy and time frame. Please.

If they want instant results then set up adwords and google shopping campaigns. Explain to them that SEO is something that has to be done slowly and that once you have results from SEO, they are permanent but if you rush it then there is a risk you will tank the site. At the moment it sounds like their expectations don't match up with the reality so you really need to give them some more information so they understand. Once they understand you can do a review every month, or every 3 months and show them movement - additional ranking keywords, additional traffic, increase in SERPS or whatever, but just show them the work you have done and the positive outcome.

 

[AlwaySeo]

If they want instant results then set up adwords and google shopping campaigns. Explain to them that SEO is something that has to be done slowly and that once you have results from SEO, they are permanent but if you rush it then there is a risk you will tank the site. At the moment it sounds like their expectations don't match up with the reality so you really need to give them some more information so they understand. Once they understand you can do a review every month, or every 3 months and show them movement - additional ranking keywords, additional traffic, increase in SERPS or whatever, but just show them the work you have done and the positive outcome.

He's right, seo need some patient and you CANNOT guarantee a position, so if he asks for ranking in a time frame, just let this client go to another seller. It's not worth your time. Sure you can maybe rank in 2 month, or 10 month, but you cannot know when, also, with a competition its really better to do things properly since ranking will take long (dont forget you have competitor). So If you spam the hell your domains, it'll be quickly sandboxed or penalized and all of your efforts is reduce to nothing.

 

[Tvchaska]

If they want instant results then set up adwords and google shopping campaigns. Explain to them that SEO is something that has to be done slowly and that once you have results from SEO, they are permanent but if you rush it then there is a risk you will tank the site. At the moment it sounds like their expectations don't match up with the reality so you really need to give them some more information so they understand. Once they understand you can do a review every month, or every 3 months and show them movement - additional ranking keywords, additional traffic, increase in SERPS or whatever, but just show them the work you have done and the positive outcome.

Well David, Thanks a lot for the detailed response. I told him have patience and thank God that he is agree. Now he is asking me roughly minimum time frame. Please suggest me the time frame and strategy. Please David

 

[davids355]

Time-frame; forever. Or until he closes the business.

Strategy:

Step 1: Assessment and analysis - check the current situation with the site - traffic, stats, serp overview, backlinks, content, pages, keywords, competition, on-page status etc. Document everything so you can refer back when assessing progress.

Step 2: Planning - come up with a plan about how you are going to proceed. Look at how many pages / products they have and put a plan in place for doing keyword research for each page/product. Look at on-page changes that are going to be required, look at the links you can build based on what you suggested above as well as what the competition are doing. If its a big ecommerce site you could probably plan in a years worth of work or so at this stage.

Step 3: Start doing the work - improving on-page, copying competitors backlinks, building new backlinks etc.

Step 4: Assessment - assess the progress every month in terms of traffic, stats, serp overview, backlinks, content, pages, keywords, competition, on-page status etc. To begin with this is going to mainly involve producing a detail of the work you have done and as time goes on its going to be showing improvement in site stats, then improvement in keyword visibility, then ranking, then traffic, then sales.

I would say to them give a 3-6 month window in which you will see work done + slow improvement in stats, keyword visibility and then in 6-12 months you should start to see month on month improvement in serps, traffic and sales. Thats a bit of a guess as I don't know what you are going to do or what you are going to achieve, but I'd say thats a fair proposal to make to your client.

As for the actual strategy that you employ to get these results - like I said, its going to be all about researching as much as possible to get good and sensible keywords to target for each product/page, then optimizing the pages for those keywords, making sure on-site structure is good and at the same time slowly and steadily building strong backlinks to the sites homepage, category pages and product pages.

 

[davids355]

Forgot you had already done some of that stuff, wasn't reading the rest of the thread when I made that reply.

But basically you want to get them out of putting a finite time-frame on this. You want to be doing the work on an on-going basis and you want slow and steady improvements over time.
I don't think you even need PBN links necessarily, I think keep doing what you are doing and really with the small budget you have you want to be looking at low cost backlinks - look again at your competitors and see if that gives you any ideas and also maybe look at guest blogging - either writing great content and trying to get it posted for free, or maybe doing some email campaigns for free or low cost guest posting opportunities.

Or switch up the strategy a little bit and maybe ask for more money? Do some research and show the client how much traffic there is to be had, show them what your competition are doing and tell them you cant possibly compete with the competition on that budget. Thats another option. Especially if there is money to be made for your client.

 

[Tvchaska]

Forgot you had already done some of that stuff, wasn't reading the rest of the thread when I made that reply.

But basically you want to get them out of putting a finite time-frame on this. You want to be doing the work on an on-going basis and you want slow and steady improvements over time.
I don't think you even need PBN links necessarily, I think keep doing what you are doing and really with the small budget you have you want to be looking at low cost backlinks - look again at your competitors and see if that gives you any ideas and also maybe look at guest blogging - either writing great content and trying to get it posted for free, or maybe doing some email campaigns for free or low cost guest posting opportunities.

Or switch up the strategy a little bit and maybe ask for more money? Do some research and show the client how much traffic there is to be had, show them what your competition are doing and tell them you cant possibly compete with the competition on that budget. Thats another option. Especially if there is money to be made for your client.

Thank You so much for your fruitful words. I was'nt expecting such a big response here at Blackhatworld, but now you proved me wrong. I would definitely consider your strategy on priority basis. I hope, rather I am sure that my client is gonna love this one.

Thanks a lot. Thank you so much

 

[ChotayUstaaad]

I know a person and I don't know exactly the 100% what He does but once He told. I don't believe it completely but since your thread is related to that thing so I am writing here. Compliments are most welcome. He told that he creates a website one day i.e. getting the domain and hosting etc. Then the second day he posts the content. The 3rd or 4th day he bombard it with really powerful and High metrics PBN Links. And also updates the content daily. He stated it clearly in a video. In my views and personal opinion. I think you should be focusing on something like Link Building and offpage. And consider more on quality instead of quantity. Hope my views can be helpful. He ranked more than 400+ sites easily doing this.

Please correct me If I am wrong.