Shop Now Or Learn More Call to Action?

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Hello,


I am running Instagram Paid Ads on my IG Feeds to sell tickets for an event. What option do you think will convert better - Learn More or Shop Now?
 
Depends where on the buying journey you think your audience will be.

If you’re advertising to people looking for the event and ready to buy tickets, but now. If your presenting a new event to them cold, learn more.
 
learn more.
more often than not. usually always. Proven, and tested.:)
 
Depends where on the buying journey you think your audience will be.

If you’re advertising to people looking for the event and ready to buy tickets, but now. If your presenting a new event to them cold, learn more.
Thank you for your help !
 
learn more.
more often than not. usually always. Proven, and tested.:)


Dope! Thanks alot - which niche were you in?

And I literally have 40 ad sets and building - Im segmenting my ads with about 1 interest or altercation per set. Is is this the correct way to go about things?
 
Dope! Thanks alot - which niche were you in?

And I literally have 40 ad sets and building - Im segmenting my ads with about 1 interest or altercation per set. Is is this the correct way to go about things?
i never choose a niche. just test products till i find a winner. Then my only goal is get a matured look alike audience created with about 200-300 pixel fires on atc custom conversions (keep pixel clean for each product). Then i scaled into different size look alikes at different percentages. sometimes narrow audiences and sometimes broad look alikes work. don't focus on cold targetting. just use it to build look alikes:)
 
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