- Jun 10, 2011
- 2,270
- 1,995
It's been a while since I've done a case study on here, with the last one revolving around ranking a parasite page.
For as long as I can remember, Web 2.0s have been widely debated on whether or not they're any good.
I would say that they definitely have their place in any SEO campaign. In this case study, I'll be building several of these properties across various platforms.
These platforms include:
Reddit
Wordpress
Medium
Tumblr
As for the rest, I'd actually be curious to hear what other people would like to see which platforms are being used. This is really to bring in a bit of audience participation.
I've used web 2.0s to great success in the past, although I didn't solely use these to rank the page.
In this case study, I'm taking a page that's been up for around 2 months, and has been dancing a bit during that time. No links have been built to it.
The rankings as of today are:
Nothing will be outsourced. Instead, I will be writing all of the content for these properties myself. Rather than answering the same question over and over, I've included a Q and A of some things that I will most likely be asked.
Q&A
What's your niche?
Heh, nice chance. I'm not sharing this.
How difficult is the keyword?
The keyword has a difficulty of 35 on KWFinder. I'll add in as well that it's one of my poorer pieces of work. I really didn't spend as much time on it as I should have done. This is undoubtedly a factor in the ranking. However, I'm extremely curious how these Web 2.0s can help (if at all) boost the rankings. I will more than likely go back and amend the page at some point as well during this case study to see if that has a bearing on the rankings.
Why not just use PBN posts?
I'm a big fan of PBNs. I've been using the Wolf PBN for over a year now and had excellent results. However, there is also the fact that those just starting out won't necessarily be able to afford to go down the PBN route. If done correctly, I am hoping that this will be a way to show others that they can use these free properties to raise the ranking of a somewhat easy keyword and in turn get some decent money. This money can then be reinvested elsewhere into a PBN for harder to rank keywords.
Even if it is the case that this case study falls flat on it's face, it has at least altered the anchor text and backlink diversity.
Will you be using spun content?
No, I will be using unique, hand written content.
How will you get around the IP issue?
I will be using a VPN for this one. I've been using this with great success for a year on Reddit and never had any issues.
What % of anchors will you use?
In this it'll be a mix of exact match, generic and partial match. I haven' decided what the percentages will be yet.
But, Web 2.0s aren't blackhat, why isn't this in the whitehat section?
If you build any link yourself, it's blackhat.
I think I've covered everything here, although I'm sure there's more I can add later. This is going to be a slow burner and I've not even started writing the content yet. I want this to be as natural as possible, as opposed to my parasite case study whereby I hammered the properties hard and fast with links. I doubt I will do any spammy linking to these.
Feel free to suggest any web 2.0s you'd like to see included in this case study and I'll do my best to add them. This should be a pretty interesting one, and lucrative since there's 5k searches per month for this.
For as long as I can remember, Web 2.0s have been widely debated on whether or not they're any good.
I would say that they definitely have their place in any SEO campaign. In this case study, I'll be building several of these properties across various platforms.
These platforms include:
Wordpress
Medium
Tumblr
As for the rest, I'd actually be curious to hear what other people would like to see which platforms are being used. This is really to bring in a bit of audience participation.
I've used web 2.0s to great success in the past, although I didn't solely use these to rank the page.
In this case study, I'm taking a page that's been up for around 2 months, and has been dancing a bit during that time. No links have been built to it.
The rankings as of today are:
Nothing will be outsourced. Instead, I will be writing all of the content for these properties myself. Rather than answering the same question over and over, I've included a Q and A of some things that I will most likely be asked.
Q&A
What's your niche?
Heh, nice chance. I'm not sharing this.
How difficult is the keyword?
The keyword has a difficulty of 35 on KWFinder. I'll add in as well that it's one of my poorer pieces of work. I really didn't spend as much time on it as I should have done. This is undoubtedly a factor in the ranking. However, I'm extremely curious how these Web 2.0s can help (if at all) boost the rankings. I will more than likely go back and amend the page at some point as well during this case study to see if that has a bearing on the rankings.
Why not just use PBN posts?
I'm a big fan of PBNs. I've been using the Wolf PBN for over a year now and had excellent results. However, there is also the fact that those just starting out won't necessarily be able to afford to go down the PBN route. If done correctly, I am hoping that this will be a way to show others that they can use these free properties to raise the ranking of a somewhat easy keyword and in turn get some decent money. This money can then be reinvested elsewhere into a PBN for harder to rank keywords.
Even if it is the case that this case study falls flat on it's face, it has at least altered the anchor text and backlink diversity.
Will you be using spun content?
No, I will be using unique, hand written content.
How will you get around the IP issue?
I will be using a VPN for this one. I've been using this with great success for a year on Reddit and never had any issues.
What % of anchors will you use?
In this it'll be a mix of exact match, generic and partial match. I haven' decided what the percentages will be yet.
But, Web 2.0s aren't blackhat, why isn't this in the whitehat section?
If you build any link yourself, it's blackhat.
I think I've covered everything here, although I'm sure there's more I can add later. This is going to be a slow burner and I've not even started writing the content yet. I want this to be as natural as possible, as opposed to my parasite case study whereby I hammered the properties hard and fast with links. I doubt I will do any spammy linking to these.
Feel free to suggest any web 2.0s you'd like to see included in this case study and I'll do my best to add them. This should be a pretty interesting one, and lucrative since there's 5k searches per month for this.
