Facebook ads detailed targetting options limited?

[Tom5876]

When I click the detailed targeting tab to select a interest or behaviour alot of the options don't show. For example I'm trying to target purchase behavior > business marketing but I'm only seeing just 1 purchase behavior option for purchase behavior > engaged shoppers.

Anyone know why I can't pick from more options?

 

[Tom5876]

Look at the attached image to see what I'm talking about

 

[jane fane]

When I click the detailed targeting tab to select a interest or behaviour alot of the options don't show. For example I'm trying to target purchase behavior > business marketing but I'm only seeing just 1 purchase behavior option for purchase behavior > engaged shoppers.

Anyone know why I can't pick from more options?

Hey, yes many interest have been removed from Facebook so it's always good to use the behavioral interests before facebook removes them one by one. hope it helps

 

[Tom5876]

Hey, yes many interest have been removed from Facebook so it's always good to use the behavioral interests before facebook removes them one by one. hope it helps

Thanks for some clarification. So basically as a new user of FB ads I pretty much have no chance of using old targetting options?

I'm not sure how to run targetted ads because there are hardly any options to pick from. I can't even target my audience.

 

[brettmx543]

Thanks for some clarification. So basically as a new user of FB ads I pretty much have no chance of using old targetting options?

I'm not sure how to run targetted ads because there are hardly any options to pick from. I can't even target my audience.

With all the recent changes its best to carpet bomb and then retarget so you can cath those people that are in the niche targeting options that are no longer available.