On-page Optimization- On-page optimization is customized settings to be applied on website to optimize search engine. These settings contains optimization of titles, descriptions, using proper URL structures, make user-friendly navigation.
Some factors to follow while doing On-page Optimization are:-
A.
Enriching Fresh and Exciting Content in Website- There should be enough and balanced content need to be added in website. Balanced content will meet both great information and required keyword density.
B. Adding Relevant Meta titles, description, h1 tags and Image ALT-tags in Website.
C.
Elimination of All Broken/Dead Links- Broken/404 error/dead links can be harmful in two major ways:-
- Harmful in overall SEO Score.
- Creation of Bad experience to all users of website.
D.
XML Sitemap- XML Sitemap in website provides the search engines an interface for site architecture. So it is also a proven major element of on-page optimization.
E.
Robots.txt- This file helps to avoid any unwanted crawls from search engines.
F.
Canonicalization- Canonicalization is the process of picking the best URL when there are several choices, and it usually refers to home pages.