IamNRE
Elite Member
- Aug 18, 2010
- 7,164
- 10,718
How to make good ads that will get a shit ton of engagements & cheap clicks on Facebook.
1) Have a sexy image.
here's are examples of ads that would work well;
Things to consider, the image needs to be in high resolution, the image should be like a meme (i.e describe what you're offering without needing to use words), it should grab someone's attention while they are scrolling through FB... and lastly it has to be nice/clean enough that people would have no problem sharing it with their friends/family.
I suggest you test at least 2-4 images and kill those not performing well.
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Here are some video tutorials and useful links on how to use pain.net (free tool for editing images):
2) Have a catchy content that creates curiosity, empathizes scarcity and communicates the value they'll get from taking you up on your offer. You'll need to learn copywriting for this. Here's a good video that will give you the basics;
3) Where ever possible - and you're not promoting a general offer that majority of people would be interested in then it would be good to target those people based on keywords/interest relevant to them; and remember to narrow down on the targeting (i.e "must also like..." ). Otherwise just go broad - no targeting at all. I've found mobiles seem to be super good for cheap conversions / traffic - so just target mobiles and turn off desktops.
4) Other than that... just test different creatives, different headlines/titles & images.... eventually you'll find something that works that will get a lot of shares/likes/comments, cheap clicks and high relevancy scores. Those are the ones you want to keep and kill those not performing. The more you test, the more you'll get a feel for what works and what doesn't work - and will lead to you being able to produce high performing ads without too much of a hassle.
1) Have a sexy image.
here's are examples of ads that would work well;
Things to consider, the image needs to be in high resolution, the image should be like a meme (i.e describe what you're offering without needing to use words), it should grab someone's attention while they are scrolling through FB... and lastly it has to be nice/clean enough that people would have no problem sharing it with their friends/family.
I suggest you test at least 2-4 images and kill those not performing well.
==================================
Here are some video tutorials and useful links on how to use pain.net (free tool for editing images):
2) Have a catchy content that creates curiosity, empathizes scarcity and communicates the value they'll get from taking you up on your offer. You'll need to learn copywriting for this. Here's a good video that will give you the basics;
3) Where ever possible - and you're not promoting a general offer that majority of people would be interested in then it would be good to target those people based on keywords/interest relevant to them; and remember to narrow down on the targeting (i.e "must also like..." ). Otherwise just go broad - no targeting at all. I've found mobiles seem to be super good for cheap conversions / traffic - so just target mobiles and turn off desktops.
4) Other than that... just test different creatives, different headlines/titles & images.... eventually you'll find something that works that will get a lot of shares/likes/comments, cheap clicks and high relevancy scores. Those are the ones you want to keep and kill those not performing. The more you test, the more you'll get a feel for what works and what doesn't work - and will lead to you being able to produce high performing ads without too much of a hassle.
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