Business Stats Make No Sense

borntoglide

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Does anyone else have this issue?

My business stats (screenshot attached) tell me that my last photo reached 4,010 people, 43% of which did not follow me.

When I look at the breakdown of impressions, however, 90% come from "Home", which I assume refers to my follower's home feeds.

This math just doesn't add up as there is no way ~1,700 people could have generated only 475 impressions.

Am I missing something?
 

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