Build links to homepage or inner pages?

[Reg Park]

Yooo SEO gods,

I just started a new niche site with like 10 articles written from scratch. Each article has 2-3 targeting keywords (more than 1000 search volumes in total).

I typically do my SEO for every individual page and keep a record. I'm just wondering if you guys would actually look at it as ranking for every page or just focus more on juicing up the entire domain.

I realize that I'm spending a bit more money and repeated resources by focusing on per page...and wondering if it's more efficient to focus on internal linking and then build links to the domain as a whole.

 

[Panther28]

You would do both, that would be the most natural link profile.

 

[Take Action]

You should mix up the links and send it to both homepage and inner pages. That will be highly beneficial in the long run and you will have a natural backlink profile.

 

[Guestwriting]

I realize that I'm spending a bit more money and repeated resources by focusing on per page...and wondering if it's more efficient to focus on internal linking and then build links to the domain as a whole.

Ultimately, internal linking is the best practices to boost your SEO efforts and it helps your customers navigate your site easier.

 

[kittykut]

80% homepage I would say so that the juice trickles down to all pages

 

[Nargil]

It's important to interlink your site properly. That allows link juice to flow freely and steadily across your entire site. Thus, there's no need to be afraid of linking to homepage and wasting the precious link power. I point at least 60% of my links to homepage, mostly with brand anchors. Rest goes to "crossroad" pages or whichever inner pages need to rank.

 

[W9go]

the majority to the homepage and links to your inner ages as well.
it would be unreal if you have plenty of links in the homepage and no links at all to the inner pages.

 

[SpinBlade]

Yeah, I go for around about what @Nargil and @kittykut suggest, ~60-80% homepage. Juice up the homepage and let it trickle down. And remember, it must be natural. In general, a homepage is going to get more external linking coming into it than an inner page.

Interlinking to inner pages has to also be correct. At it's simplest, say you're trying to rank an inner page for 'black widgets', your inner page must be optimized for 'black widgets', you link from your homepage to that inner page with the anchor 'black widgets' and then when you hit your homepage with links optimized with the correct anchor ratio for 'black widgets' and similar, and brand anchors and generic anchors, it trickles down to that page.

 

[MatthewGraham]

Read the section on siloing here:
https://www.blackhatworld.com/seo/noob-beginner-guide-how-to-improve-your-rankings-with-basic-internal-linking-practices.990211/

 

[Reg Park]

Man thank you so much guys! Ya'll drop lotsa helpful tips as usual. I was so busy trying to build links from page to page until I realized that i'll be spending twice the amount of money (outsourcing) and effort. Which got me to pause and ask this question to be sure.

 

[Reg Park]

Read the section on siloing here:
https://www.blackhatworld.com/seo/n...with-basic-internal-linking-practices.990211/

Thanks reading it up now!

 

[MatthewGraham]

80% homepage I would say so that the juice trickles down to all pages

​

 

[affk2011]

Build links to all the pages in your site.

 

[Jay Yadav]

Try To Link Both!

 

[don chino]

You point good general links with brand and url/domain anchors to your main homepage to give the domain overall authority, and then you add links with relevant content about the topic to inner pages with your anchors mixed.

 

[Initial Effort]

You can do both actually. But linking to homepage usually works better.

 

[aidenhera]

I tend to first link only homepage because i know I will change url structures 200% times and rewrite most important posts as well including url slug.

right now I have 100% links on homepage and innerpages are climbing anyway.

You can do both actually. But linking to homepage usually works better.

thing is external links "age" and gain on power a lot. if you link homepage only all you will have is internal power and domain authority. I never saw internal links gaining power because they got older - instead, they are pretty instant.


I think its incredibly good idea to use strongest links on most important inner pages since the start and watch them age and gain on power

 

[Cryptocurious]

Give time building links to an article as much you give time to create an artcile. 4 articles a month will be fine. spend at least a week to build links for a single article. As long as hompage is considered, that will be a continious process.

 

[almazamarly]

From my previous experience, put more effort to build links on the homepage BUT do not forget inner page. Search engine looks at the whole site in term of link popularity. I would say maybe powerful DA or UR links go to the homepage, less powerful goes to inner page.

 

[davids355]

It's important to interlink your site properly. That allows link juice to flow freely and steadily across your entire site. Thus, there's no need to be afraid of linking to homepage and wasting the precious link power. I point at least 60% of my links to homepage, mostly with brand anchors. Rest goes to "crossroad" pages or whichever inner pages need to rank.

Agree with this as well.

I always start off link-building to homepage first to establish a good foundation. If your site structure is good then link juice will flow through the site. I have often ranked sub-pages without pushing any links directly to them but rather by relying on the flow of link juice internally.

Once site is a bit more established and you have nice links coming to the homepage then push your sub-pages further by building backlinks directly to them.

And don't ever think you are wasting a backlink by sending it to the homepage, remember everything you do on a website as a whole is just a small building block and part of the bigger picture.