- Apr 25, 2011
- 19,848
- 28,295
this is a pretty decent read -
https://backlinko.com/seo-this-year
Few key points that I took from this blog post:
1. Content and backlinks are the top two ranking signals still, and thus are as important as ever.
2. Dwell time is something that google is very keen on, average time spent on site for top 10 results is over 3 minutes. This combined with CTR make up Google’s 3rd most important signal.
3. Google move results further up the serps than they naturally would in order to test their CTR and dwell time.
4. Rich media, especially video, is more important than ever.
5. Contextual relevance of content is more important than ever and long form content works well to achieve this.
6. Blog comments (on your own site) are very important as google use them to measure engagement - apparently this is a better ranking signal than offsite comments (social media for example).
https://backlinko.com/seo-this-year
Few key points that I took from this blog post:
1. Content and backlinks are the top two ranking signals still, and thus are as important as ever.
2. Dwell time is something that google is very keen on, average time spent on site for top 10 results is over 3 minutes. This combined with CTR make up Google’s 3rd most important signal.
3. Google move results further up the serps than they naturally would in order to test their CTR and dwell time.
4. Rich media, especially video, is more important than ever.
5. Contextual relevance of content is more important than ever and long form content works well to achieve this.
6. Blog comments (on your own site) are very important as google use them to measure engagement - apparently this is a better ranking signal than offsite comments (social media for example).