Rank and Rent

I've done both and don't like either business model at this point in my life... both work, both have legitimate value but if I can make 75% of the profits expected from an active business model as opposed to a passive business model I'm going passive.

10 years ago my thought process would certainly be different but I'm a "make the other guy work" and let me just take the low hanging fruit kind of guy now.

Yeah 100% passive is always better, no question, both these models are a tone of work especially selling leads
 
as our friend @zionbar has appropriately pointed out, there are more or less easy areas to target but it is not "easy" and very competitive as a matter of fact; but nowadays everything is. So the question is how you want to cut the country into smaller pieces.

You can use generic domain or not, does not really matter.

London is harder to rank for yes, but there are so much more people in London. So you do the math.

Also keywords like "why is my roof leaking" are gold... think outside the box
 
This conversation went down the drain quickly.
All kidding aside, this is a shitty argument to be having.
No, really the attitude you two are giving off really stinks.
And you both keep replying on who's the bigger ass, all while clogging up the forum.
 
I've done both and don't like either business model at this point in my life... both work, both have legitimate value but if I can make 75% of the profits expected from an active business model as opposed to a passive business model I'm going passive.

10 years ago my thought process would certainly be different but I'm a "make the other guy work" and let me just take the low hanging fruit kind of guy now.

Evening :) I was thinking of doing this for another niche to what we discussed btw. So basically you think this model is good but gives too much headache? Perhaps I underestimated the passivity of it. I would have thought as long as ranking was maintained and the fact that the site belonged to me would take some of the headache out. Or so I read.
 
This conversation went down the drain quickly.
All kidding aside, this is a shitty argument to be having.
No, really the attitude you two are giving off really stinks.
And you both keep replying on who's the bigger ass, all while clogging up the forum.

Dude I just dropped 5 golden tips here, what did you contribute to this convo?
 
Yeah 100% passive is always better, no question, both these models are a tone of work especially selling leads

How do you sell the leads exactly? And are we talking PPCall or form submission/transferring the data via API?
 
I just noticed @zionbar is from Florida, no wonder he does not know anything about the UK geography!
(just kidding)

lol

How do you sell the leads exactly? And are we talking PPCall or form submission/transferring the data via API?


0. do some niche and area research (avoid stuff like plumbers in london and lawyers in new york, plastic surgeons in LA, lol)
1. build a local site (best plumbers in city, state, choose a few cities in the state that you wanna work in )
2. rank the site, it wont be hard, use youtube and build some backlinks, consider using directories
3. make sure you have a phone number (find local biz owner to takecare of the leads or use aff networks) and a submission form for email leads (youll be surprised)
4. consider turning on adwords

I used 0 cuz I got lazy lol

hope that helps
 
lol

0. do some niche and area research (avoid stuff like plumbers in london and lawyers in new york, plastic surgeons in LA, lol)
1. build a local site (best plumbers in city, state, choose a few cities in the state that you wanna work in )
2. rank the site, it wont be hard, use youtube and build some backlinks, consider using directories
3. make sure you have a phone number (find local biz owner to takecare of the leads or use aff networks) and a submission form for email leads (youll be surprised)
4. consider turning on adwords

I used 0 cuz I got lazy lol

hope that helps

Great help, glad you joined the discussion and we also got to brush up on our Geography. I forgot to ask though, how should the site be made? I can think of two options:

1) I sort of brand the site and then just switch the contact details.

2) I keep the site generic, have generic articles on the site that just help me rank and then have the homepage advertise the client. So people will know I'm not a brand, but I'm advertising the client.

Sorry wasn't sure what you meant by best plumbers exactly.

Thanks dude.
 
Great help, glad you joined the discussion and we also got to brush up on our Geography. I forgot to ask though, how should the site be made? I can think of two options:

1) I sort of brand the site and then just switch the contact details.

2) I keep the site generic, have generic articles on the site that just help me rank and then have the homepage advertise the client. So people will know I'm not a brand, but I'm advertising the client.

Sorry wasn't sure what you meant by best plumbers exactly.

Thanks dude.

CleaningYourPipe.com/plumber-in-city1
CleaningYourPipe.com/plumber-in-city2
CleaningYourPipe.com/plumber-in-city3
CleaningYourPipe.com/plumber-in-city4

and so on...
don't worry about duplicated content it means nothing to local SEO.
 
Evening :) I was thinking of doing this for another niche to what we discussed btw. So basically you think this model is good but gives too much headache? Perhaps I underestimated the passivity of it. I would have thought as long as ranking was maintained and the fact that the site belonged to me would take some of the headache out. Or so I read.

Well, I'm 60 so my drive to be pushing hard is diminished a bit.

You'll be communicating on a regular basis, explaining why this and why that, and may even have a client that wants to know what you are doing to maintain rankings.

For me that is a bit much and that is why I would not go in that direction.

On the other hand, if you have the energy and drive for that, go hard, as that is a decent business model for a lot of industries.
 
CleaningYourPipe.com/plumber-in-city1
CleaningYourPipe.com/plumber-in-city2
CleaningYourPipe.com/plumber-in-city3
CleaningYourPipe.com/plumber-in-city4

and so on...
don't worry about duplicated content it means nothing to local SEO.

Sorry, I'm new to SEO so apologies if I'm not following. Think I am though. Let's say city 2, 3 and 4 were all next to each other I would put the contact details of the client on all those pages, right? Makes sense if so, but what about the homepage? I'm unsure about how I portray the site - is it meant to appear as branded 'satellite company'? Seems like it'd be quite a lot of work to try and appear like a credible company with a whole 'about us' etc. I'm assuming you don't do that but can't figure out the alternative.

Sorry for doing your nut in.

Well, I'm 60 so my drive to be pushing hard is diminished a bit.

You'll be communicating on a regular basis, explaining why this and why that, and may even have a client that wants to know what you are doing to maintain rankings.

For me that is a bit much and that is why I would not go in that direction.

On the other hand, if you have the energy and drive for that, go hard, as that is a decent business model for a lot of industries.

Well, I'm slightly younger so can take a few more years of shit (if I'm getting paid for it)! Would probably try and set expectations in the beginning too, and try and not work with any (neurotic) women ;)
 
Sorry, I'm new to SEO so apologies if I'm not following. Think I am though. Let's say city 2, 3 and 4 were all next to each other I would put the contact details of the client on all those pages, right? Makes sense if so, but what about the homepage? I'm unsure about how I portray the site - is it meant to appear as branded 'satellite company'? Seems like it'd be quite a lot of work to try and appear like a credible company with a whole 'about us' etc. I'm assuming you don't do that but can't figure out the alternative.

Sorry for doing your nut in.

Bro you need to make it look 100% legit otherwise no one will call you.
The homepage can talk about the general services you offer.
 
Copy. Thanks man. I think you're right about the leads btw. I just read someone doing this with success and said they charge a package - for example customer pays $1000 for 200 calls or $50 a call. He allows the customer to test a few leads first, and then after seeing quality customer pays the $1000 upfront (and you credit back on any shortfall you didn't deliver).

Is this how you do it?

Ok, last question! I hope :p
 
Copy. Thanks man. I think you're right about the leads btw. I just read someone doing this with success and said they charge a package - for example customer pays $1000 for 200 calls or $50 a call. He allows the customer to test a few leads first, and then after seeing quality customer pays the $1000 upfront (and you credit back on any shortfall you didn't deliver).

Is this how you do it?

Ok, last question! I hope :p

100%
eat the first free leads.
its like giving free heroine, get em addicted, and then charge em once they're hooked.
 
100%
eat the first free leads.
its like giving free heroine, get em addicted, and then charge em once they're hooked.

You are the modern day Shakespeare. Time to visit crack city. Thanks a ton for your help mate - really appreciate it. Love to keep in touch and keep you posted. Thank you!
 
You are the modern day Shakespeare. Time to visit crack city. Thanks a ton for your help mate - really appreciate it. Love to keep in touch and keep you posted. Thank you!

Glad to help mate ill shoot you a pm when I visit London I want some tea & cookies ;)
now go build that site and make some $$$
 
(Not sure if this is considered white hat, please delete if its not :).)
Just to add a little value in this discussion, if you do try many other locations, i advise you create google my buisness and bing places accounts for each new location if you truely wanta capture leads. U will have to buy ups boxes to verify each location but google maps atleast for my clients, gets 8 times as many calls as their website does for the same top ranking. Idk how to get around the customer seeing a not real location but iv seen other mention this method before.
 
There is a site that caters to nothing but Plumbers and HVAC contractors (heating and cooling). They are out of Florida called PlumberSeo.
They have plenty of free materials catered to the contractors but may be of benefit to flesh out your site idea for local.

Earlier in the summer there was a product called Rank and Rent mastery. I watched the promo for it and saw some interesting things as a contractor but I am not a plumber. Supposedly there is a software that overlays the buyers webpage for a specific term you sold to him.
 
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