What I am doing wrong? Aliexpress Dropshipping

[GonzaloS]

What I am doing wrong? (about to close the store)
I have been testing products for the past month and a half.
Among the product i found 2 with a PPE <= 0.01 and CPC < $1 (one of the products CPC = $0.30).
Just to make sure visitors are not buying because of the price I checked on Amazon and I keep the same or lower price (20-30% profit).
I designed my ads based on other stores that sell this same product and are successful.
I ran PPE campaigns for $5/day, when I see good engagement and low CPC I target the same audience with a ATC campaign and I get some clicks to the website but no sales whatsoever.
I also redesign the website to make it look the most professional possible, but still no sales.
Some advice?

Thanks

 

[AquaticGamer]

That means that no one is interested in your product.

 

[GonzaloS]

That means that no one is interested in your product.

No, when people are not interested on the product people don't click on the link, thus CPC is high.

 

[Panther28]

Do you have any offers on your homepage directly, or anything to grab a bit more attention?

 

[SiriNO]

This seems to boil down to user experience.

 

[Jeepy]

I found out that If I put price lower than others, user did not buy. But when I increased it by 55%, I got twice as much sales.

 

[Magic555]

If you have a high CPC and and low Conversion rate. Clearly you need to optimize your product page. Install hotjar, add hurrify and try changing product descriptions, and images. Do this till you get more ATCs than before.

 

[korbes]

What I am doing wrong? (about to close the store)
I have been testing products for the past month and a half.
Among the product i found 2 with a PPE <= 0.01 and CPC < $1 (one of the products CPC = $0.30).
Just to make sure visitors are not buying because of the price I checked on Amazon and I keep the same or lower price (20-30% profit).
I designed my ads based on other stores that sell this same product and are successful.
I ran PPE campaigns for $5/day, when I see good engagement and low CPC I target the same audience with a ATC campaign and I get some clicks to the website but no sales whatsoever.
I also redesign the website to make it look the most professional possible, but still no sales.
Some advice?

Thanks

For how long are you running the ads?
You should let FB optimize and do it's thing before changing the objective.
A big part of Facebook Ads, is having the patience.

 

[lboy100]

If you have a high CPC and and low Conversion rate. Clearly you need to optimize your product page. Install hotjar, add hurrify and try changing product descriptions, and images. Do this till you get more ATCs than before.

Dude, he has a low CPC not a high CPC, but his conversion is just not there. This has to with either of these things: price is too high(sometimes too low depending on the product), pgae doesn't convay trustworthiness which is why i would suggest implementing trust badges. Could also be that the audience is just not a buying one, so if he's on a PPE campaign, he need to test the audience on ATC and PUR

 

[Alex Manroah]

Not sure what it is exactly you're selling, but from what I understand either you are targeting the wrong demographics or there is something that turns them off when they get to your site. Maybe you need to improve your appearance and include SSL on your site. Talk to someone who's been selling what you're selling and ask for their mentorship

 

[AceWallGromit]

Maybe the platform you're using is turning people off. Not sure what you use but I'm seeing a tsunami of shopify stores doing dropshipping and most look like garbage with zero credibility.

Another thing, buying Facebook ads can be a money pit: most facebookers are addicted to Facebook and if they click on an ad and land on an external website it doesn't take long before they start getting withdrawal symptoms and jump back into their Facebook blankets to feel safe.

Low conversions usually mean a bad sales pitch, a sketchy presentation or an over-saturated niche. Add these to a cookie-cutter platform like Shopify and you're doomed.

 

[samuelade]

No, when people are not interested on the product people don't click on the link, thus CPC is high.

Try adopting free shipping strategy and introduce scarcity with plugins like Beekeeting. Also make the checkout process shorter and use PayPal express checkout for people who want to checkout instantly. Add trust signals like logos.

 

[Deleted member 657006]

why dont you study a 2017 drop shipping course from udemy there many in the download section on here or facebook 100% discount aswell.

need to master a lot of things before digging in on dropshipping .

it only easy once you understand product selecting and making product look more exspensive and promoting your store .

gd luck

 

[justgotkoned]

CPC = 0.3 is still kind of high
Average conversion rate for a dropshipping site is about 2% so lets say you get one sale every 50 clicks
That means you spent 15$ for that one conversion which is not optimal. Your goal on FB ads is to get your advertisement VIRAL in order to get penny clicks onto your website. The best way to do this is to create a video advertisement OR use some sort of funnel to attract people to your site. The reason why Free + shipping has worked for awhile is because it created a sort of viral buzz where people would tag their friends in the post.

 

[Kostya76]

No, when people are not interested on the product people don't click on the link, thus CPC is high.

People may be clicking on your ad because they like the picture or, perhaps, your ad text sounds very good, but when they get to your site they fail to purchase. There may be million reasons why it is happening. As someone else has noticed it likely has something to do with User Experience on your page (poorly written product description, bad UI, price is too high., etc.)

 

[Neymaro]

Web design is also important.

 

[Morden]

I designed my ads based on other stores that sell this same product and are successful.

If all the products you've been testing were just copied from successful online stores, this is your problem.

Chances are the product is already saturated and/or you won't be able to compete with a matured facebook pixel.

So you will either have to find new winners (based on what is already working) or find a unique angle to market a proven product.

 

[moony75]

i have same problem and im in a women clothing store niche...none seems to try buying from my store, I am thinking because i have low social media (500 followers)... might need to buy few followers and see after

 

[Deleted member 657006]

use adwords and bing .

and put products that are selling know ...

best selling products from amazon and then get them from aliexspess that easy .

use epacket only

 

[Kostya76]

Not sure if your low social media following is the reason why you are not getting conversions, but try to use followliker (or a similar bot) to gain more Instagram and Twitter followers.

To get more fb followers, choose India as your target audience to promote your page, once you get several thousand followers, change it to English speaking countries ( if your customers from these countries ).